Transcript Sales Presentation

Sales Presentation
WHAT IS
BUZZHUB MEDIA?
WE ARE
INTEGRATED &
CONTENT
MARKETING
WE TURN YOUR
PROSPECTS
INTO FANS
What is Inbound/Integrated Marketing?
• Inbound Marketing is the integration of organic value and data
driven marketing primarily through content.
• Inbound Marketing merges traditional marketing to drive traffic to
content and landing pages.
• We provide unique content through client websites and social
channels that entertains and adds value.
• We create a fully integrated online branded experience from
website/blog design to social media.
• Inbound strategies are known as “Owned & Earned Media”
• Our websites (or blogs for existing websites) are optimized for
traffic conversion via the inbound approach
BUSINESSES FOCUS
TOO MUCH ON SELLING,
& NOT ENOUGH ON
ENGAGMENT.
WE FOCUS ON
ENGAGEMENTS FIRST,
TO CREATE A
MARKETING MACHINE
OF AVID FANS.
Landing Page & Lead Magnet Example
Landing Page & Lead Magnet Analytics Example (Demo)
Company Overview
•
7+ Years Of Web & Marketing Experience.
•
Transitioned from traditional web development to full service inbound
marketing.
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We provide integrated marketing solutions - websites, content marketing,
social media, PPC management & analytics.
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Bridge the gap between traditional & inbound marketing
techniques/campaigns.
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Re-Targetting and data driven consumer behavior software being built with
new partnership.
•
We provide marketing automation. We are content driven, and design
centric to provide the best lead conversions.
BENEFITS & UNIQUE SELLING POINTS (USPs)
- No setup fees, no hidden costs. All our pricing is transparent & is billed
quarterly in installments for 6 months commitment.
- We are your marketing partners, your entire marketing team. We’ll profile
your buyer personas, and take them through your sales funnels via online
campaigns. We build your brand, and drive new qualified leads.
- Not just a website, but a marketing machine. Content marketing, social
media, SEO, and more.
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Websites or Blogs built on WordPress CMS platform (open source content
management). User editable/customizable.
- Full service solutions - Graphic Design, Web Development, App
Development, Inbound Marketing, and ROI/Analytics . All included in
packages.
BENEFITS OF OUR WEBSITE DESIGN
- Responsive Designs: Client sites will look great across all types of
devices. HTML5 technology allows for more functionality on mobile.
- Easy to edit websites & marketing: All in one solution with easy
WYSIWYG (what you see is what you get) editing and updating content
on websites & landing pages, etc.
- “Capture. Captivate. Convert” - Captdown sales ure leads, captivate them
with compelling content, and convert them funnel.
- Email Support & Phone Support Included - Marketing plans include web
maintenance support, marketing creation, landing pages, etc.
Pain Points
YOU CAN’T JUST FOCUS ON
SOCIAL MEDIA ALONE &
EXPECT TO DOMINATE.
YOU NEED A WELL OILED
MACHINE.
Talking Points - Top 3 Pain Points
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Businesses know they need to be on social media and start
blogging, but don’t know how to convert that into sales & leads.
They need an integrated strategy & partner outside of their
organization.
Advertising works for many businesses, but they aren’t seeing
high conversion rates or click through ratios due to untargeted
interests/nice audiences.
Big budget marketing campaigns aren’t realistic for small –
medium sized businesses, so they need a high converting ROI
strategy to grow. They need targeted leads.
Sample Timeline
Of Marketing Campaign
Month 1 – 3
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Website or Blog design set up, turnkey template and branded.
Client provides content for each page, unless otherwise noted.
Market Research & Analysis begins. Keyword targeting begins.
Research personas / prospects, identify them, and devise content
strategies to target and be found by ideal prospects
Blogs, lead magnets, and other content creation using editorial
calendar. Client will be given editorial calendar to review
Sample sales funnel starts to be A/B tested, PPC budget defined.
Social Media monitoring begins (select plans)
SEO services begin after website is optimized
Month 3 - 6
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Initial campaign testing is completed, and now refined.
SEO will be making a noticeable impact, local search
improvements (for local businesses only).
PPC budgets are either increased, or decreased depending on
niche and growth strategy.
New editorial calendar, and new lead magnets are created
(eBooks, white papers, reports, etc.)
Sales funnel aspects are added or refined.
Link building continues, and continual monitoring of competitors
After 6 months, new marketing campaign introduced for renewal
CASE
STUDIES
Arika Sato is best known for her apperance on TV show “Paris Hilton’s – My Bff”, Arika is a internet
celebrity. Now with over 1.5 million followers, Arika came to us for social media marketing
management and design. At the beginning of her YouTube career she needed consulting on fan
engagement and we brought her brand to new heights. We created an integrated social presence.
- Created and branded YouTube channel, optimized links, annotations, and cross channel
branding.
- Followed influencers on social media and increased online following via social monitoring
- Performed Video Marketing services and optimization to increase per video views
- Moved critical keywords to 1st page of Google for various beauty related videos
Met Realty Group, a San Diego real estate company partnered with Buzzhub Media with a goal of
launching a lead generation site for a niche market of homes in a local community. Their ultimate
goal was to increase online visibility and gain organic qualified leads by people already interested in
the local community called Otay Ranch. With shortsales on the rise in the affluent Otay Ranch, MRG
wanted to help as many home owners/buyers as possible.
- Created lead generation site www.otayranchcommunity.com to drive community based
interactions and provide value to potential clients interested in the community/homes/features.
- Captured original photography of community features, neighborhoods, and special events to
incorporate on website.
- Expanded social media channel and created branded social media profiles.
- Created Short Sale 101 Intro Video for lead generation page.
- Moved critical keywords to 1st page of Google for Otay Ranch Community.
Krissie Le, LCSW, CEAP
Krissie Le, LCSW, CEAP is a private practice licensed clinical social worker practicing mental health
counseling in San Diego, CA. She came to Buzzhub Media with a goal of increasing qualified leads
via Google Search and Social Media as well as generating more positive reviews of her business
online. With no previous true online presence, Krissie-Le was ready to jump into the online world
and start utilizing tools through her website for client management.
- Created website www.krissiele.com to provide info on her business, accept online
appointments, and drive organic search traffic from pre-qualified leads interested in her niche
modalities.
- Increased website traffic over 200% in 1 year.
- Ranked Page #1 in slot A on Google Local for 5 Top Keywords.
- Increased lead generation by 50% in 1 year, exclusively online.
- Developed content marketing strategy
- Created social media channels
Baseflow Gardens is a leader in aquaponics systems (soilless, sustainable gardening methods) and
came to Buzzhub during the launch of their new product lines. With their BTO (Build to Order)
turnkey systems they were able to secure contracts with major school district’s science departments
to empower sustainable gardening and gained these clients organically (just like the food they help
grow).
- Created e-Commerce website www.baseflowgardens.com to handle customer orders and
acquisition.
- Increased website traffic over 200% in 1 year.
- Created video series and instructional videos on Youtube Channel that helped increase
pageviews and sell products.
- Developed infographic for aquaponics 101.
- Implemented Aquaponics newsletter with tips and a strategy that increased value and reach to
desired audience.
- Created branded social media channels which lead to sales and new customer acquisition.
- Moved critical keywords in Google Search.
PRICING
INBOUND INTEGRATED MARKETING PRICING
All plans are 6 months, billed 3 months up front to avoid setup fees.
- Buzz Starter: $375.00/month - Perfect for the starter small business trying to establish an online
presence with a limited budget. Package includes turnkey website, landing pages, social media
marketing, blogging, content creation, etc.
- Buzz Fire: $575.00/month - Our 2nd most popular plan. Perfect for the small to medium sized
business. Includes more advanced analytics, more blog postings, landing page design, custom social
media branding, website, social media monitoring, more campaigns, etc.
- Buzz Media: $1,525.00/month - MOST POPULAR: Advanced package for medium to enterprise
businesses which includes Youtube channel creation and video production package plus more blog
posts, social media, etc. Includes everything from previous packages.
-Viral Buzz: $2,575.00/month - Premium media creation package for Large - Enterprise business.
Includes Youtube management, adsense revenue integration, video series creation, more eBooks,
website, etc.
CUSTOM A LA CARTE PRICING
- e-Commerce site: Starts at $2,100.00
- Custom brochure site: Starts at $1,500.00
- Custom Mobile Sites (dedicated) - $1,250.00
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Graphic Design - $85/hour
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Mobile App Development iOS/Android – Starts at $10,000
Call Today For A
Free Marketing Evaluation!
619-752-0505