Transcript Downtown Phoenix Community Development

SUPER BOWL CENTRAL
NOVEMBER 18‚ 2014
SUPER BOWL CENTRAL
•
Super Bowl Central (SBC) will take over and transform Downtown Phoenix into the
epicenter of Super Bowl activities. Free, family-friendly, football-themed outdoor
fan campus will capitalize on the warm weather and brand Arizona:
• YOUNG
VIBRANT
INCLUSIVE
• FORWARD THINKING TECHNOLOGICALLY SAVVY ROOM TO GROW
•
Twelve-block campus will be the hub of fan, sponsor, media and NFL activities for
the week leading up to Super Bowl XLIX
– By linking key downtown streets and venues, the campus will create a unique
and centralized experience for fans and guests.
– Interactive and experiential activities throughout the campus to create
movement throughout
– Broadcast partners with showcase SBC, and Downtown Phoenix, to a global
audience
•
Over 1 million visitors expected to attend
SUPER BOWL VILLAGE
Indianapolis
NFL EVENTS ON
SUPER BOWL CENTRAL
 NFL EXPERIENCE in the Phoenix
Convention Center
 NFL MEDIA CENTER in the Phoenix
Convention Center
 NFL FRIDAY NIGHT PARTY in the Phoenix
Convention Center
 NFL HONORS at Symphony Hall
 NFL HEADQUARTERS at the Hyatt
Regency Hotel
 NFL HOUSE and other hospitality venues at
CityScape
FAN ACTIVITIES ON
SUPER BOWL CENTRAL
 Autograph Stage
 Beer and Wine Gardens
 Concert Stage
 Concessions to augment the storefront
restaurants and merchants
 Culture & community groups unique to Arizona
will be showcased
 Iconic Super Bowl XLIX Roman Numerals
 Interactive Arizona-themed photo opportunities
placed throughout the footprint
 Marquee “Wow Factor” displayed in a premier,
camera-visible location
 NBC and NFL Network studios broadcasting LIVE
from SBC
 Nightly Fireworks Show
 Sponsor Activation Zone
OVERSIZED GAME ELEMENTS
SCHEDULED EVENTS & ACTIVITIES
EVENT
DATE
LOCATION
SUPER BOWL CENTRAL
Wednesday, January 28th –
Sunday, February 1st
Downtown Phoenix
NFL MEDIA CENTER
Sunday, January 25th –
Saturday, January 31st
Phoenix Convention Center,
West Building
NFL EXPERIENCE
Saturday, January 24th –
Sunday, February 1st
Phoenix Convention Center,
North Building
NFL HOUSE
Thursday, January 29th –
Saturday, January 31st
Cityscape
SCHEDULE
Dates & Hours of Operation:
Wednesday, Jan 28
12pm – 10pm
Thursday, Jan 29
12pm – 10pm
Friday, Jan 30
12pm – 12am*
Saturday, Jan 31
12pm – 12am*
Sunday, Feb 1
10am – 3pm
* Entertainment & activities will close at 10pm, Beer & Wine Gardens will stay open until 12am
Daily Schedule:
12:00pm
Beer & Wine Gardens, Sponsor Activations, Autograph & Concert Stages open
12:00 – 6:00pm
Local talent and large format group performances on Concert Stage
7:00pm – 8:00pm
Opening Act for Concert Series
8:00pm – 8:30pm
Stage Changeover
8:30pm – 10:00pm
Headline Concert Act
10:00pm – 10:10pm
Nightly Fireworks Show
10:00pm
Activations and Activities Close
12:00am
Food & Beverage Close (Friday and Saturday)
SUPER BOWL CENTRAL
Temporary Signage
Building Wraps
Private Events/Sponsors
Ground Floor Retail Space
Concessions
Merchandising
A-Frames
Special Event Liquor License Area
LOAD IN /
STREET CLOSURE SCHEDULE
Access Maintained
Employee Parking
Employee Shuttle
Customer/Visitor Parking
Delivery Restrictions
Trash Removal
Pedestrian Circulation
SBC Load In: Sun. Jan 18 - Tues. Jan 20
19
SBC Load In: Wed. Jan 21
20
SBC Load In: Thurs. Jan 22
21
SBC Load In: Fri. Jan 23
22
SBC Load In: Sat. Jan 24
23
SBC Load In: Sun. Jan 25
24
SBC Load In: Mon. Jan 26 –Tues. Jan 27
25
MAJOR ACCESS POINTS TO DOWNTOWN
• Recommend
streets West
and South of
Downtown
• Unique
messaging
being created
for fans,
residents &
employees
PUBLIC TRANSPORTATION
Talk to employees NOW about increased service and hours:
Light Rail & Bus Operations
Expanded Capacity, Frequency and Hours
Rapid as an Option!!
Park-N-Ride Shuttles
OUTREACH
Downtown-branded
eblasts
Webpage for Downtown
stakeholders
Developing 1-sheet with
load in/out, street
closures & access info
for employees and
customers
Open Houses in
December
NEXT STEPS
Finalize site details, circulation plan, activation
Confirm Super Bowl Central / NFL related events
Continue outreach providing more specific information
Determine Employee Shuttle
Finalize Special Event Liquor License (open-container campus)
Pro-Bowl Weekend / True DTPHX