Downtown Phoenix Community Development
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Transcript Downtown Phoenix Community Development
SUPER BOWL CENTRAL
NOVEMBER 18‚ 2014
SUPER BOWL CENTRAL
•
Super Bowl Central (SBC) will take over and transform Downtown Phoenix into the
epicenter of Super Bowl activities. Free, family-friendly, football-themed outdoor
fan campus will capitalize on the warm weather and brand Arizona:
• YOUNG
VIBRANT
INCLUSIVE
• FORWARD THINKING TECHNOLOGICALLY SAVVY ROOM TO GROW
•
Twelve-block campus will be the hub of fan, sponsor, media and NFL activities for
the week leading up to Super Bowl XLIX
– By linking key downtown streets and venues, the campus will create a unique
and centralized experience for fans and guests.
– Interactive and experiential activities throughout the campus to create
movement throughout
– Broadcast partners with showcase SBC, and Downtown Phoenix, to a global
audience
•
Over 1 million visitors expected to attend
SUPER BOWL VILLAGE
Indianapolis
NFL EVENTS ON
SUPER BOWL CENTRAL
NFL EXPERIENCE in the Phoenix
Convention Center
NFL MEDIA CENTER in the Phoenix
Convention Center
NFL FRIDAY NIGHT PARTY in the Phoenix
Convention Center
NFL HONORS at Symphony Hall
NFL HEADQUARTERS at the Hyatt
Regency Hotel
NFL HOUSE and other hospitality venues at
CityScape
FAN ACTIVITIES ON
SUPER BOWL CENTRAL
Autograph Stage
Beer and Wine Gardens
Concert Stage
Concessions to augment the storefront
restaurants and merchants
Culture & community groups unique to Arizona
will be showcased
Iconic Super Bowl XLIX Roman Numerals
Interactive Arizona-themed photo opportunities
placed throughout the footprint
Marquee “Wow Factor” displayed in a premier,
camera-visible location
NBC and NFL Network studios broadcasting LIVE
from SBC
Nightly Fireworks Show
Sponsor Activation Zone
OVERSIZED GAME ELEMENTS
SCHEDULED EVENTS & ACTIVITIES
EVENT
DATE
LOCATION
SUPER BOWL CENTRAL
Wednesday, January 28th –
Sunday, February 1st
Downtown Phoenix
NFL MEDIA CENTER
Sunday, January 25th –
Saturday, January 31st
Phoenix Convention Center,
West Building
NFL EXPERIENCE
Saturday, January 24th –
Sunday, February 1st
Phoenix Convention Center,
North Building
NFL HOUSE
Thursday, January 29th –
Saturday, January 31st
Cityscape
SCHEDULE
Dates & Hours of Operation:
Wednesday, Jan 28
12pm – 10pm
Thursday, Jan 29
12pm – 10pm
Friday, Jan 30
12pm – 12am*
Saturday, Jan 31
12pm – 12am*
Sunday, Feb 1
10am – 3pm
* Entertainment & activities will close at 10pm, Beer & Wine Gardens will stay open until 12am
Daily Schedule:
12:00pm
Beer & Wine Gardens, Sponsor Activations, Autograph & Concert Stages open
12:00 – 6:00pm
Local talent and large format group performances on Concert Stage
7:00pm – 8:00pm
Opening Act for Concert Series
8:00pm – 8:30pm
Stage Changeover
8:30pm – 10:00pm
Headline Concert Act
10:00pm – 10:10pm
Nightly Fireworks Show
10:00pm
Activations and Activities Close
12:00am
Food & Beverage Close (Friday and Saturday)
SUPER BOWL CENTRAL
Temporary Signage
Building Wraps
Private Events/Sponsors
Ground Floor Retail Space
Concessions
Merchandising
A-Frames
Special Event Liquor License Area
LOAD IN /
STREET CLOSURE SCHEDULE
Access Maintained
Employee Parking
Employee Shuttle
Customer/Visitor Parking
Delivery Restrictions
Trash Removal
Pedestrian Circulation
SBC Load In: Sun. Jan 18 - Tues. Jan 20
19
SBC Load In: Wed. Jan 21
20
SBC Load In: Thurs. Jan 22
21
SBC Load In: Fri. Jan 23
22
SBC Load In: Sat. Jan 24
23
SBC Load In: Sun. Jan 25
24
SBC Load In: Mon. Jan 26 –Tues. Jan 27
25
MAJOR ACCESS POINTS TO DOWNTOWN
• Recommend
streets West
and South of
Downtown
• Unique
messaging
being created
for fans,
residents &
employees
PUBLIC TRANSPORTATION
Talk to employees NOW about increased service and hours:
Light Rail & Bus Operations
Expanded Capacity, Frequency and Hours
Rapid as an Option!!
Park-N-Ride Shuttles
OUTREACH
Downtown-branded
eblasts
Webpage for Downtown
stakeholders
Developing 1-sheet with
load in/out, street
closures & access info
for employees and
customers
Open Houses in
December
NEXT STEPS
Finalize site details, circulation plan, activation
Confirm Super Bowl Central / NFL related events
Continue outreach providing more specific information
Determine Employee Shuttle
Finalize Special Event Liquor License (open-container campus)
Pro-Bowl Weekend / True DTPHX