Transcript Blue Ocean Strategies - University of Oklahoma

Blue Ocean Strategies
&
Education
Are you selling cement or selling a
dream?
Bloody Red Ocean of Competition 86% of product launches
Blue Ocean accounts for 38% of revenues and 61% of the profit impact
Principles of Blue Ocean Strategic
Development
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Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome key organization hurdles
Determine where the demand will be in five to ten
years
• Big slice of the little pie or little slice of the big pie
• Reorient strategic focus – competitors, alternatives,
customers, non-customers
• Reframe industry boundaries
Soundboard Mixer concept of Blue Ocean curriculum
development
Unique
experience
Student centered
Created content
Teaching of learning
Collaborative
Faculty as catalyst
Common
experience
Faculty centered
Assembled content
Learning what is taught
Individual
Faculty as evaluator
Four Actions Toward a New Value
Curve
• Break the tradeoff between differentiation
and low cost!
• Reduce factors below industry standards!
• Eliminate factors taken for granted!
• Create factors the industry has never offered!
• Raise factors well above industry standards!
Consider!
• Chain of buyers versus users that influence
purchases.
• What are the compliments to our goods and
services?
• Functional or emotional appeal – or both
• How do the changing trends change our value
to the customer?
• New market segments that expand the market
and use resources not being used now!
Hmmmm!
• Can you put together a lifetime package of education
for the value minded consumer?
• Prepaid educational insurance?
• What educational products are your competitors
unwilling or unable to touch?
• Are you focusing your investing in the key factors of
competition?
• How about green learning?
• New combinations of old products, services?
• Doctor of Arts – the Carnegie teaching doctorate?
• New, Extended, refreshed collaboration?
Future Studies – Strategic Foresight
• Leadership Issues in Policy, Strategy and
Foresight
• Scenarios and Visions of the Future
• Advanced Strategies in Strategic Planning
• Futures Research and Forecasting Techniques
• Organizational Futures