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Enhancing Your Business Writing Skills September – October 2009 Presented by Mosedimosi Business Training 1 The importance of written communication When should you be writing in stead of talking? Writing has the benefit of forcing us to “think the matter through”. Writing encourages us to gather the facts before we communicate an idea, instruction or message. 2 Writing requires (p6) a disciplined mind taking responsibility an attitude of “do it now” being resourceful understanding needs of the reader proper planning a good command of language 3 Think of the reader! What When Why Who Where How If your writing answers all these questions, you have been successful 4 Set the objective what does the reader need to know? what does the reader need to do? what answers do I need from the reader? 5 Purpose and scope Purpose: “tip of the iceberg” Compliance with legislation Scope: width/depth of investigation Templates: structure, topics, headings, standard wording Cohesion: purpose, content, form, frequency, recipients Planning the document You will need to Define the purpose Establish due date Consider information sources Evaluate info processing results Consider alternatives Prepare draft report Refine and present final report 7 Consider your audience Need (to make decisions) Education level Position in the organisation Knowledge of your topic or area Responsibility to act Biases Preferences Attitudes 8 Gather required information Identify information resources Determine organisational procedures Conduct research: primary secondary Manage information 9 Analyse information Make sense out of data Prevent personal bias Compare and contrast information Understand significance of facts and figures Develop fresh ideas 10 Determine the solutions Conclusions must agree with findings Uphold integrity of the facts Generate several potential solutions Determine what is feasible Find the optimum solution 11 Mind Maps Improve the way you take notes Show structure of subject Highlight linkages between points Display the raw facts logically Make concepts easier to remember Two-dimensional structure Help us make associations Easily integrate additional facts 12 Be organised in your approach 13 Mind map example 14 Drawing a mind map Use single words or simple phrases for information Print words Use colour to separate different ideas Use symbols and images Use cross-linkages Key points 15 Writers Block Tactics to get rid of writer’s block 1. Start brainstorming 2. Ease into your writing 3. Take some time out 4. Revisit the last few pages 5. Use the tried and true 'carrot' trick. 6. Pressure Cooker Tactics 7. Change the time and venue 8. Meditate or go walking 17 Writing skills system A clear objective Correct language Proper structure Attractive layout Its foundations are 1. Accuracy 2. Brevity 3. Clarity the ABC of good writing 18 How many people speak English? isiZulu 10 194 787 isiXhosa 7 907 153 Afrikaans 5 983 426 Sepedi 4 208 980 Setswana 3 677 016 Sesotho 3 555 186 English 3 673 203 Xitsonga Siswati 1 194 430 Tshivenda 1 992 207 1 021 757 isiNdebele 711 821 19 Correct language and words WIST - Would I Say That? If not, do not write it! Do not use a long word if there is a short word Do not write to impress, write to express 20 Tenses, dear old tenses Present Indefinite – he eats Perfect – he has eaten Continuous – he is eating Past Indefinite – he ate Perfect – he had eaten Continuous – he was eating Future Indefinite – he will eat Perfect – he will have eaten Continuous – he will be eating 21 After I eat breakfast I go to work Make this one sentence 22 After I eat breakfast I go to work After I have eaten breakfast, I go to work 23 After I ate breakfast I went to work Make this one sentence 24 After I ate breakfast I went to work After I had eaten breakfast, I went to work 25 After - had I had breakfast I went to work Make this one sentence 26 After I had breakfast I went to work After I had had breakfast, I went to work 27 While I ate breakfast I received a telephone call Make this one sentence 28 While I ate breakfast I received a telephone call I received a telephone call while I was eating breakfast 29 Present tense To describe something that happens in the present E-mail, letter, notices Use the indefinite form e.g. “Please submit your reports before 11 October.” Advantage of present tense – document looks recent and up to date. 30 Future tense Still needs to happen Use the indefinite tense I shall go to town We use this when we set deadlines and future expectations For proposals, recommendations, resolutions, etc 31 Past tense Always use indefinite form Do not use “I was thinking”, use “I thought” Do not use “it has been decided”, use “The committee decided” For minutes, reports, letters and e-mail 32 Do and does Single – does She does her hair every day Everybody does Everyone does Plural and I – do They do their hair every day I do my hair every day 33 Plural or single? Staff? Staff members have Manchester United have won a game The Manchester United team has Management has or have? Management has made a unanimous decision Management have not decided on this yet Management team has Management members have 34 Apostrophy ‘s Not for plural – tractor’s, bulldozer's for hire (wrong) tractors and bulldozers To indicate possession Mary’s lamb Supervisors’ meetings Visitors’ parking To replace a missing letter don’t can’t won’t 35 Apostrophy ‘s The dog wags its tail Possession (his, hers, its) It’s a beautiful day It is a beautiful day 36 Would/could Would – will (willing) Would you be so kind as to help me change the tyre? Could – can (competence)? Could you help me with Excel? 37 Wish I wish I were a rich man I wish she were rich 38 The and a Wrong: “May I take the message?” “I take the taxi home.” A – unspecified The –specified Correct: “May I take a message?” “I take a taxi home.” 39 Other problem areas She is still busy in the phone He is on his desk They held a conference in the hotel She is still busy on the phone He is at his desk They held a conference at the hotel 40 C or s? Licence License Practice Practise Advice Advise 41 C or s? Licence – I am allowed to, driver’s licence, tv licence (noun) License – I allow you to (verb) Practice – perform – doctor’s practice (noun) Practise - train/exercise, apply in action (verb) 42 Borrow or lend? If you need it, you borrow something from someone May I borrow your dictionary? May I borrow R10? If it belongs to you, you lend Think of a bank loan Certainly, you may lend my dictionary 43 Tautology Round circle Have got Attached herewith please find Dated 10 October I personally believe Reverse backwards Free for nothing Always for me as well 44 Of, off, have got The manager of the dept Off course The lights are switched off End off I have got flu (wrong) I have flu Have you got the key (wrong) Do you have the key? 45 Much I am very much hungry I am very much tired I am very much happy I love you very much Thank you very much I am much happier than I was before 46 Abbreviations Is it Mr. or Mr? Mister Prof. or Prof? Professor etc. or etc? etcetera When the abbreviation and the word ends with the same letter, it doesn’t get a full stop – mr 47 Too or to? It’s too expensive Also Afrikaans – te veel I am walking to the station She is two years old 48 Too tired… I I I I am too tired…. am too hungry… am too excited… love you too much I am too tired to drive home this afternoon I am too hungry to wait another minute He drinks too much beer I love you too The two of us are going to the factory too 49 American spelling XXXX Organization - organisation Labor – labour Program – programme Liason –liaison Traveling - travelling 50 Dates Never write numerical dates 06/10/2008 6 October 2008 The 6th of October 2008 (wrong) Monday 6 October 2008 Do not add the word “dated” 51 Me and myself Me and Johnny went to town (wrong) Johnny and I went to town I personally strongly believe …. (wrong) I believe Myself is going to town (wrong) I taught myself to speak English 52 We should communicate clearly! Son : Daddy, a Ferrari is that a red car with a horse, right? Dad: Yes, son Son: Then I guess I saw a Ferrari this morning 53 Useless words Actually Hopefully Carefully Quite sure Real Somewhat Slightly In fact Basically Definitely Fortunately Pretty sure Rather Really Very Extremely Due to the fact that 54 Do not use the following Very Nice Find 5 words to describe the following on p 33: Nice food Nice house Nice woman Nice man Nice flowers Nice holiday 55 Nice words Food - tasty, spicy, delicious, healthy, marvelous, fantastic, scrumptious, divine House – spacious, enormous, luxurious, fancy, magnificent, big, habitable, grand, cosy, comfortable Woman – pretty, loving, beautiful, gracious, kind, slender, lovely Man – handsome, strong, hot, sexy, gorgeous, cute, prominent, romantic, gentleman Flowers – colourful, aromatic, exotic, exquisite, precious, lovely, fresh, fragrant Holiday – relaxing, romantic, joyous, exotic, blissful, fun, interesting, 56 Positive and negative words A positive tone encourages a favourable, desirable association with a product or service. A negative tone is a “red flag” word. It plants seeds of doubt, or conveys an image that is unfavourable, undesirable, unattractive, or even frightening. However, too positive a tone will lead to accusations of “pushy”. 57 Do not use BIG words! Except when it is: Simpler Unique Rich Economical 58 Pompous writing This is old fashioned writing and tries to impress Pompous phrases: You are cordially invited We would like to/wish to inform you The above refers; your letter refers Hope you find the above in order I trust this will meet with your approval Your attendance will be highly appreciated Ensuring you of our best attention at all times It would be highly appreciated if you … 59 Pompous writing (1) I confirm Apparently, clearly We have received With regards to your enquiry/regarding your concern We will try Nothing!!!! For Nothing!!!! I refer to your letter of …… (date) 60 Pompous writing (2) Please let us know Please arrange We made a decision I hope this information will help you solve the problem The Committee considered the proposals We are investigating the causes Please note: 61 Eliminate redundant words 1. Back 6. On 2. Together 7. Together 3. Which add 8. Now nothing 4. Of opinion 5. In shape currently 9. Along 10. together 62 Active and passive writing Thabo A writes a lease lease is written by Thabo 63 Appropriate passive writing To avoid the impression of being critical of people. e.g.: The accounts have not been completed. To emphasise the object of the sentence rather than the subject. e.g.: Standards of safety have been allowed to deteriorate. To soften a passage which is predominantly active, particularly in scientific reports where “by whom” will be self-evident. e.g.: The computer was installed to mechanise the accounts. 64 Active writing Rewrite phrases on p 43 in active form Note that a sentence is shorter when writing in the active form 65 Active writing p41 1. 2. 3. 4. 5. 6. 7. We received your letter Take the following action when processing a report I sent the customers a cheque for R1987,00 We completed the job within two days The research team interviewed 47 people Legal experts are advising the firm We will have to consider several factors 66 Sentences The ideal sentence is not longer than 24 words 1 idea = 1 sentence! 67 Paragraphs With each new topic start a paragraph The topic sentence should always be first! Re-write paragraph on p 45 68 Re-write paragraph I have decided to accept the transfer to Cape Town. This is partly because of the educational opportunities for my children and also because of the promotional prospects the transfer will offer me. The Personnel Officer was helpful and instrumental in my choice. 69 Punctuation A woman, without her man, is nothing 70 Punctuation A woman, without her, man is nothing 71 Punctuation Please punctuate the paragraph on p 52. Please note that there are no mistakes on that page! 72 Ambiguity Be careful what you say What does bi-monthly or bi-annually mean? 73 Business writing blunders (1) Spotted in a toilet of a London office: TOILET OUT OF ORDER. PLEASE USE FLOOR BELOW In a Laundromat: AUTOMATIC WASHING MACHINES: PLEASE REMOVE ALL YOUR CLOTHES WHEN THE LIGHT GOES OUT In a London department store: BARGAIN BASEMENT UPSTAIRS In an office: WOULD THE PERSON WHO TOOK THE STEP LADDER YESTERDAY PLEASE BRING IT BACK OR FURTHER STEPS WILL BE TAKEN 74 Business writing blunders (2) In an office: AFTER TEA BREAK STAFF SHOULD EMPTY THE TEAPOT AND STAND UPSIDE DOWN ON THE DRAINING BOARD Outside a second-hand shop: WE EXCHANGE ANYTHING - BICYCLES, WASHING MACHINES, ETC. WHY NOT BRING YOUR HUSBAND ALONG AND GET A WONDERFUL BARGAIN? Notice in health food shop window: CLOSED DUE TO ILLNESS 75 Business writing blunders (3) Spotted in a game reserve: ELEPHANTS PLEASE STAY IN YOUR CAR Seen during a conference: FOR ANYONE WHO HAS CHILDREN AND DOESN'T KNOW IT, THERE IS A DAY CARE ON THE 1ST FLOOR Notice in a farmer's field: THE FARMER ALLOWS WALKERS TO CROSS THE FIELD FOR FREE, BUT THE BULL CHARGES. Message on a leaflet: IF YOU CANNOT READ, THIS LEAFLET WILL TELL YOU HOW TO GET LESSONS On a repair shop door: WE CAN REPAIR ANYTHING. (PLEASE KNOCK HARD ON THE DOOR - THE BELL DOESN'T WORK) 76 Notice to all residents Please note that the water supply will be interrupted on Monday 29 June 2009 from 8:00 to 16:00. Close all taps to avoid air surges. Direct any queries to Mr Mokoena at (011) 716 2323. 77 Notice to all residents Kindly note that the water supply will be interrupted on Monday 29 June 2009 from 8:00 to 16:00. We need to repair water pipes in your area to improve our service delivery to you. Please close all taps to avoid air surges and remember to fill buckets in advance Should you have any queries, you may contact Mr Mokoena on 011 716 78 2323 Dear Colleagues Unfortunately we have had instances where company and personal possessions were removed from several offices. To avoid this, you are requested to lock your office each time you go out. Please do not leave valuables unattended. Please let me know of any similar occurrences as we would like to get to the root of the problem. Regards Bethuel 79 Style in business writing Style is your personal stamp Word choice Sentence construction Asking questions Using imperative Active/passive Paragraphing Imagery tone 80 Principles for effective writing (1) Use variety in your writing. Sentences should be short; 18 - 24 Paragraphs should contain 5 – 7 sentences. Avoid weak language (rather, very, little, pretty, bad, sorry) Avoid clichés, buzzwords, and jargon. Avoid unnecessary words (padding) such as “the, that, I think, I feel, I believe, in fact, wish to”. Use active not passive sentences 81 Principles for effective writing (2) Write as you would talk Don’t nominalise by adding “tion” or “ment” to verbs Don’t dangle. For example: “The document was filed by the employee who had been working on it in the wrong drawer” Use active verbs. Stay away from forms of the verb “to be, to make, to do, to have” Write to express not to impress 82 Writing for a specific readership Checklist: Inter-office memos Define your topic and state it accurately Consider your reader; use a friendly informal style Put the main point of your memo in the first sentence Use the body of the memo to provide necessary details and background information Memos should be specific, to the point, and contain simple, direct language 83 Checklist: Inter-office memos They must evoke response and action Keep copies; they are often useful for future reference Do not use a salutation nor a complimentary close Keep your paragraphs short and crisp. If necessary number them Only write a memo when a telephone call is not sufficient, a written record is needed, or when you have to reach many people Be sure your terminology, sentence length, structure, and paragraph length make for quick, clear, easy reading. Itemise and tabulate 84 Memorandums Write a memo inviting staff to attend a lunch-hour presentation by a speaker on employee wellness. You want as many people as possible to attend as you will sit with egg on your face if only two staff members arrive! Make your memo short and use exciting language! 85 Letters Structure and templates 86 Address and salutation 340 Walker Street SUNNYSIDE 0002 15 September 2009 The Commissioner South African Revenue Service Private Bag X923 Pretoria 0001 Dear Sir/Madam Interest on VAT 87 Address and salutation ABC Training P O Box 234 SUNNYSIDE 0002 27 July 2009 Mr P Smith The Customer Service Manager Hollywood Hotel P O Box 4312 MARSHALLTOWN 2107 Dear Mr Smith COMPLAINT ABOUT SERVICE DURING CONFERENCE 88 Heading Indicates what the letter is about Use bold type Do not use “Re” There is no full stop A line is left open after the salutation and the content reference 89 The first paragraph Write business letters in the 1st person – I and we, not the 3rd person i.e. the organisation. Thank you for your letter of State the objective 90 The body of the letter It must be clear, concise and easy to read Be sure of your facts and do not contradict yourself Plan carefully State your business concisely, clearly and simply Write only what is absolutely relevant Each new paragraph is a new theme 91 Ending your letter The way you finish your letter is important indicate future expectations from the reader leave your reader in no doubt as to the purpose of the letter Never finish with such outmoded phrases as ‘Assuring you of our best attention at all times’ Supply your contact details 92 Good way of ending a letter Should you have any further enquiries, you are welcome to contact me on 011 664 7574 or [email protected] 93 Letter of decline Decline letter Design a letter that can be used by HR to inform a candidate that he (s)has been unsuccessful in her/his application for a position 94 Letters of complaint p72 If you are in the wrong If you are in the right – but will give way If you are in the right – and cannot give way 95 Deal with angry e-mails carefully! Write an e-mail message Invite your team to a lunch next Friday to celebrate your last success 97 Invitation e-mail Dear Team Congratulations and celebrations! We exceeded our target by 50% in August. We would like to celebrate with a lunch. Please join us! Date : Friday 1 September 2009 Time : 13:00 – 15:00 Venue : Lapa Dress : Casual RSVP Corry on 011 664 7574 by Tuesday Regards 98 When using e-mail 1. Be careful using e-mail at work 2. Short e-mails communicate better 3. Use a clear and descriptive subject line 4. Spelling and grammar still applies 5. Limit the number of recipients 6. Use a signature 7. Respect the privacy of e-mail addresses 99 Report All the principles about writing content apply to your report! A report is a structured way of reporting on a project, findings or proposal and getting decision makers to approve 100 Objectives and characteristics Investigative or persuasive? Formal or informal? A report usually aims to dig under the surface to find the real problem – the Ice Berg principle A report needs to present solutions and recommendations – it’s not just a moaning process! 101 The reporting process (Recap) Understand why the report is required Know and respect the due date Plan how you will proceed to gather information Plan how you will meet the deadline Proceed with your information gathering Record the results of your information gathering Consider the information. You need to plan some time to evaluate your conclusions 102 The reporting process 2 (Recap) Consider what can be done about the problem Draft the report Redraft the report (Good reports are not written - they are re-written) Type it or have it typed. Proof-read it and check the presentation 103 What makes a good report? Must lead to action Gets to the point Is user friendly a descriptive title a table of contents identifiable chapters headlines spacious presentation logical sequence of arguments clear findings simple language correct grammar 104 Informal reports It is often necessary, within a company, to put information on paper. It can be to update other members of staff , report back to a departmental head or other manager, explain situations, record information, etc. The matters are usually fairly simple and do not justify carefully impersonal language, conventional headings, etc. Such reports are usually done in a flexible format similar to that of a memorandum. 105 Structure of draft report Terms of reference Introduction Procedures for investigation Findings Conclusions Financial implications Recommendations 106 Structure of an informal report To From Date Subject First paragraph: terms of reference, introduction, background Middle paragraph(s): information and findings Final paragraph(s): conclusion and recommendation 107 Maintain high standard in informal reports: Logical Neutral tone Attractive layout Clear language and sentences 108 Structure of final report Title Contents page The main point Executive summary Terms of reference Data gathering Discussion Conclusion Recommendation List appendices List references 109 Executive summary a time-saving short paper a way of focusing attention on the main information an aid to remembering the paper Make sure your summaries are as informative as possible. Often this is the only part that people read 110 Business Plan Makes an idea measurable Helps convey the concepts to stakeholders Gives insight into all the aspects of the proposed project Is an exercise to assess the viability of the idea Helps the originators and stakeholders to familiarise themselves with potential problems Provides a step by step approach towards reaching a decision Becomes a working manual in the execution of the project Provides the means to measure progress during implementation. 111 Structure of business plan Executive summary Introduction and background Business outline Data gathering Operations Financial Risk/reward assessment 112 Interpret the numbers for your reader Comparison – the key to understanding Present in table format Consistency Diagrams Colours 113 Précis writing Summarising a document to extract the maximum amount of information in the minimum number of words. Reduces the report to approx one third of the original Paraphrasing means expressing ideas from original document in your own words Be careful not to lose or distort the original meaning. 114 Précis writing Identify the reader and purpose of the précis Read the original document Underline the key ideas and concepts Prepare a draft summary Write the précis Review and edit 115 Persuasive reports (1) What will it take to persuade your audience to agree with you What is the purpose of your persuasion? What is the issue that needs an answer? Distinguish between facts and opinion Don’t claim more than you can prove Explore subject in sufficient depth Persuasive reports (2) Supply sufficient evidence from credible sources Appeal to the feelings of your audience Provide a logical organisation of your arguments Apply logic to convince Prevent fallacies in logic Study arguments of accomplished writers 117 Meetings and Minutes “The two biggest problems in life are making ends meet and making meetings end” “Business meetings are one way of demonstrating how many people the organisation can operate without” “Business meetings are cul de sacs down which ideas are lured and then quietly strangled” 118 Definition of a meeting “An assembly of persons, a coming together for a common lawful purpose of two or more persons.” Requirements for a gathering to be regarded as a lawful meeting are: at least two persons must be coming together there is common purpose 119 Cycle of a meeting (1) First draft of minutes – one day after the meeting Chairperson’s approval – two to three days after meeting minutes dispatched – five days after meeting Routine administration Deadline for agenda items – around eight days before next meeting 120 Cycle of a meeting (2) Draft agenda – seven days before next meeting Agenda dispatched – one week before next meeting Briefing – one or two days before next meeting The meeting 121 Notice of a meeting If there is not adequate notice, the meeting is invalid Every member is entitled to a personal notice of the meeting. The notice of a meeting should include: day, date, time and venue type of meeting and details date of the notice and the name of the convenor of the meeting Invite items for the agenda 122 Agenda (1) Type of meeting, day, date time, venue Welcome Apologies Declaration: meeting duly constituted Set the agenda Adopt minutes of previous meeting Matters arising Matters outstanding from previous meeting 123 Agenda (2) Reports Specific agenda items Any other business Date of next meeting Closure 124 Note taking skills Get the complete picture Develop your ways in which you record your information. It’s not a "shopping list" of points with no apparent relationships between the ideas noted. Summarise Prepare beforehand Ask questions 125 The steps in note taking - - - First Step – PREPARATION Use a large, loose-leaf notebook Second Step - DURING THE MEETING Don’t record notes in paragraph form Capture general ideas Skip lines to show end of ideas or thoughts Using abbreviations will save time Write legibly 126 Top minute taking tips Listen actively Don't get behind – start when new sentence/idea starts Be open minded about points you disagree on Ask questions if appropriate Develop and use a standard method of notetaking including punctuation, abbreviations, margins, etc Leave a few spaces blank so that you can fill in additional points later if necessary 127 Top minute taking tips Your objective is to take helpful notes, not to save paper Do not try to take down everything Listen for cues as to important points Speakers present a few major points and several minor points in a discussion. Be alert to cues about what the speaker thinks is important 128 Top minute taking tips Make your original notes legible If a motion is complex it should be reduced to writing Have two pens, the minutes of the previous meeting for amending/signing etc. If you are tape recording, set it up Sit in the correct chair sit at the right hand side of the chairperson. REFUSE to sit in a corner 129 Top minute taking tips Concentrate on the discussion: ask yourself: what is the main point that Person X is making? Take GOOD, full notes Take down all motions and resolutions verbatim Assertiveness is a key skill when taking minutes. Type up minutes ASAP after a meeting. NEVER put them away for another day Get help wherever possible 130 Top minute taking tips Don’t fuss over minutes. You are not writing a nation’s constitution. Get them done and get them distributed quickly. People like short, clear minutes which are easy to read and easy to work from. Full but short sentences are best, and clear layout will make your minutes “user friendly.” Like any business writing, minutes can only Streamline your notes Eliminate small connecting words such as: is, are, was, were, a, an, the, would, this, of. Eliminate pronouns such as: they, these, his, that, them. However, be careful NOT to eliminate these three words: and, in, on. 132 Streamline your notes +, & = # x > < w/ w/o w/in ----> <---/ for for for for for for for for for for for for and, plus equals minus number times greater than, more, larger less than, smaller, fewer than with for without within leads to, produces, results in comes from per 133 What are minutes? Minutes may be defined as ‘the official record of the proceedings and business transacted at a meeting’. They may be divided into two categories, namely: minutes of narration minutes of resolutions 134 Minutes of narration: examples Nature of the meeting Date, time and place at which it was held How the meeting was constituted Apologies for absence that have been received by the chairperson or the secretary Names of persons attending ex officio A statement that the chairperson declared the meeting duly constituted A record of the approval of the minutes of the previous meeting, if indeed they were approved at the meeting 135 Minutes of resolution Decisions: “it was resolved that…” Record full details of contracts, matters of financial nature, appointments Main terms of agreement must be stated Attach copy of agreements to minutes Record the exact intention of the meeting 136 Resolutions Minutes are a record of resolutions Resolutions are drafted by the secretary consultation with the chairperson. A well-formulated resolution is concise and clear single sentence worded in the positive If lengthy, broken down in components Start with “that” in 137 Proof-reading Use your spell checker Check grammar, tenses, concord, punctuation, spelling Check layout Check for completion of revisions and editing 138 Editing: check for The purpose Information Accuracy Images Format Language Presentation Relevancy 139 Smarten the layout Plenty of white space The right fonts Page numbering Headers and footers Right hand margin justification Tables Numbering 140 Report polishing check list Objective Structure Language Layout 141 Gunnings readability index p 48 Select 100 words Count the number of sentences Divide Add number of words with 3 and more syllables Multiply by 0,4 142 Where to now? (1) Implement immediately Practise every day Don’t postpone Write and edit all the time Learn from others Allow creativity and be flexible Pass on what you know 143 Where to now? (2) Review own writing – ask an expert Attend more courses Be a confident writer Read, read, read! 144