Transcript Slide 1

American Chemical Society
National Chemistry Week
Best Practices Webinar
Local Sections Activities Committee (LSAC)
Committee on Community Activities (CCA)
May 29, 2009
1:30 – 2:30 p.m. EST
Welcome!
•
Wayne Jones
-LSCA Chair
American Chemical Society
•
Ingrid Montes
-CCA Chair
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National Chemistry Week:
Available Resources
Tracy Halmi
Erie Section Community Outreach Coordinator
– 10th year as NCW Coordinator
– 2nd year as CCED Coordinator
– Current NCW Chair, CCA
Contact Information:
– [email protected]
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National Chemistry Week
Fourth Week in October
2004:
Health and Wellness
2005:
The Joy of Toys
2006:
Your Home - It’s All Built on Chemistry
2007:
The Many Faces of Chemistry (20th Anniversary Celebration)
2008:
Having a Ball with Chemistry -The Chemistry of Sports
Chemistry - It’s Elemental!
October 18 – 24, 2009
2010:
Behind the Scenes with Chemistry
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Chemistry - It’s Elemental!
October 18 – 24, 2009
Community Event:
Collect recyclable elements (tin cans, aluminum cans, etc.) of food and
donate to a local food bank.
K-12 Contest:
National poster contest focused on a fun, motivational, and inspiring
representation of an element or elements in the periodic table. Participate
through your ACS Local NCW Coordinator.
Student Affiliates Contest:
Chemvention Contest for undergraduate Student Affiliates chapters of
ACS - contest to design a hands-on activity for elementary school children
using the NCW 2010 theme.
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Tools for Event Coordinators:
Resources for NCW
•
What resources are available to help your local section
plan NCW 2009 outreach events?
– Safety information
– Celebrating Chemistry
– Activity lists
– Get the microphone
– Web resources
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Safety First
www.acs.org/education
Insurance
www.acs.org/ncw
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Celebrating Chemistry
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Celebrating Chemistry
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Activities
www.acs.org/education
NCW Webpage
www.acs.org/ncw
OCA Staff
www.acs.org/ncw
Stacy Jones
Senior Membership Associate, Office of Community Activities
[email protected]
Clinton Harris
Manager, Office of Community Activities
[email protected]
LaTrease Garrison
Assistant Director, Department of Local Section and Community Activities
[email protected]
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NCW General Best Practices
Pittsburgh Section ACS
• V. Michael Mautino, Pittsburgh Section Community
Outreach Coordinator
– 11th year as NCW Coordinator
– 7th year as Chemists Celebrate
Earth Day Coordinator
– Past Chair, Committee on
Community Activities
• Contact Information:
[email protected]
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NCW General Best Practices
Pittsburgh Section ACS
• Developing effective partnerships
• Community Outreach Manual
• Recruiting volunteers
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NCW General Best Practices
Pittsburgh Section ACS
• Partnerships
– Financial Partners
– Corporate Partners
– Community Partners
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NCW General Best Practices
Pittsburgh Section ACS
• Community Outreach
Manual – “Guaranteed
to Succeed”
– Available on the web
– A “how to” guide
– Reference materials
– Templates
– Basic tips and best
practices
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NCW General Best Practices
Pittsburgh Section ACS
• Recruiting volunteers
– Reaching outside the ACS
– Avoid the “volunteer for life”
syndrome
– Celebrate the
accomplishments
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NCW General Best Practices
Join the ACS Network
https://communities.acs.org/groups/n
ational-chemistry-week
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Increase your Resources by
Partnering with Other Organizations
• NCW Activities in Baton Rouge
• Partnering with Other Organizations
– Finding a venue
– Finding volunteers
• ACS sub-groups
• Colleges/Universities, Research Institutes
• Other Scientific Societies
• Local Industries
• Anne Taylor
– 2009 NCW Theme Team Chair for CCA
– [email protected]
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NCW Activities in Baton Rouge
• Hands on Science Event: Super Science Saturday
• Community event: canned food drive
• ChemFriends, an event sponsored by an industry
group
• NCW poster contest (middle schools)
• Demos for schools – college students and other
chemists
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Partnering to Find a Venue
for your Event
• College/University
• Museums and
Libraries
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Partnering with volunteer groups
• ACS Sub-groups:
–
Younger Chemists Committee (www.acs.org/ycc)
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Silver Circle, the senior chemists group
(www.acs.org/silvercircle)
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Women Chemists Committee
(www.membership.acs.org/w/wcc)
• Colleges/Universities and Research Institutes:
– Student groups (SMACS (www.acs.org/saprogram), food
science, physics, etc.)
– Research institutes
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Partnering with volunteer groups
• Other Scientific Societies:
– Alpha Chi Sigma (www.alphachisigma.org)
– AICHE (www.aiche.org)
– AISES (www.aises.org)
– Iota Sigma Pi, National Honor Society for Women in Chemistry
(www.iotasigmapi.info)
– NOBCCHE (www.nobcche.org)
• Local Industries
– Volunteers
– $$
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Industrial partners:
BASF demo of polyurethane
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Northeastern Local Section
Plans for Celebrating NCW 2009
• Volunteer Prep Event
• High School Science Series
• Event Funding
• Christine Jaworek-Lopes
– 2009 NCW Theme Team Member
– NESACS NCW Coordinator
– [email protected]
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NESACS
Additions to the 2008 program
• Volunteer prep event
• Puzzle contests
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Example Clue:
– Sport that Cassius
Clay won the Gold
Medal for in 1960
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Plans for Celebrating NCW 2009
High School Science Series
• NESACS partners with
Museum of Science
(MoS) – Boston in 2007,
2008, 2009
• Program growth:
– 225 students in 2007
– 583 students in 2008
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Plans for Celebrating NCW 2009
Event Funding
• Local Section Innovative
Program Grant
– Grants & Awards  ACS
Community Recognition
• Local Industry
Support
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Publicizing Your NCW Events:
How to draw a crowd and generate
headlines
• Nancy Blount, Assistant Director,
Society Communications, ACS
Office of Public Affairs
– Member public relations programs
– Public relations support for Society
programs and policies
– ACS Brand implementation and
Chemistry Ambassadors roll-out
– National Historic Chemical Landmarks
Program
• Contact Information:
[email protected]
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Publicizing Your NCW Events
• Making your event newsworthy
– PR Guidebook (www.acs.org/getinvolved)
• Getting the media’s attention
• Don’t leave a good story to chance—Make it happen
• Other ways to draw a crowd
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Publicizing Your NCW Events
Making your event newsworthy
• Think ahead—is your event
worthy of news coverage?
– Will the public be interested?
Kids? Adults?
– What ‘visuals’ can you promise
to a reporter? What photo
opportunities?
– Will the event be open to the
public? Free or fee?
– Is it accessible to the news
media?
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Publicizing Your NCW Events
Getting the media’s attention
• Contact the news media for
both pre- and post-event
news coverage
– Templates at:
– Know your 5 W’s
– Have a PR Chair? Engage them!
– Have a PR office at your
institution? They may be willing to
help!
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Publicizing Your NCW Events
Making it happen
• Don’t leave a good story to
chance—Make it happen!
– Designate an articulate,
passionate spokesperson
in advance
– Have prepared messages to
communicate the value of
chemistry in everyday life,
the community, the nation
– Facilitate access to good
photos, interviews, reporter
involvement
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Publicizing Your NCW Events
Baton Rouge Local Section
Publicizing Your NCW Events
Other ways to reach out and draw a crowd
• Reaching Out
– Flyers, newsletters, Websites of LS,
universities, companies, museums,
schools, libraries, over venues in the
community
– Facebook
– Twitter? Blog? Before/during/after
– Think about the audience you’re after—how
and where do they get their information?
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Generating your own headlines
• After all that, no press?
– Provide pictures you
took to the media, with
descriptive captions and
your message.
Be timely!
– Show excitement,
action, people enjoying
chemistry!
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