A Sustainable Future
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Transcript A Sustainable Future
Action Plan for Sustainability and
Environmental Responsibility
Presentation to the National Association of Wholesaler-Distributors
by
George P. Nassos
October 15, 2008
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The Need for Sustainability – The
Environment’s Big Three
• Energy – Depleting Fossil Fuels
• Water – Growing Shortage
• Global Warming: 3-5º F., 2050, 60-80%, 1990
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Take Your Choice!
• CERES Principles
• 4 R’s
• Energy Efficiency
• Adopt Sustainable Strategies
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More Choices!
• Apply Systems Approach – Tunneling
• Climate Strategy
• Green Buildings
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Can Start With Quick Fix – Adopt the
CERES Principles
• Protection of the Biosphere
• Sustainable Use of Natural Resources
• Reduction and Disposal of Wastes
• Energy Conservation
• Risk Reduction
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CERES Principles (cont’d)
• Safe Products and Services
• Environmental Restoration
• Informing the Public
• Management Commitment
• Audits and Reports
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Four R’s
• Analyze waste streams
• 1 – Determine waste value and Reduce
• 2 – Identify alternatives and Reuse
• 3 – Recycle
• 4 – Redesign
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Energy Efficiency
• Eco-efficient vs. Eco-effective
• Initially, Focus on Efficiency
• Then, Focus on Renewable Energy
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Adopt Sustainable Strategies
• The Natural Step
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The 4 Conditions of The Natural Step
• Do not systematically increase concentration of substances
extracted from the Earth’s crust
• Do not systematically increase concentrations of
substances produced by society
• Do not systematically mismanage the ecosphere
• Resources are used fairly and efficiently in order to meet
basic human needs worldwide
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Adopt Sustainable Strategies
• The Natural Step
• Servicizing
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Servicizing
• Redefine commerce to deliver service and value, not
material
• Maintain control over product life cycle
• Produce more cost efficient products
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Application of Servicizing Strategy
• Incandescent Light Bulbs
• Interface – Commercial Carpeting
• Electrolux – Washing Machines
• duPont & Ford – Auto Assembly Paint Shop
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Adopt Sustainable Strategies
• The Natural Step
• Servicizing
• Biomimicry
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Learn From Nature – Biomimicry
• Solar panels
• Abalone
• Spider’s silk
• Bi-valves
• Cow’s enzyme
• Rhinoceros horn
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Adopt Sustainable Strategies
• The Natural Step
• Servicizing
• Biomimicry
• Base of the Pyramid
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The Global Pyramid
Purchasing Power
>$15,000
$1,500 – 15,000
<$1,500
Population in Millions
Wealthy
Emerging
Middle
Class
Low-Income
Markets
800
1,500
4,000
(BOP)
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The Great Leap Downward
Bottom
of the
Top
Base of
the
Pyramid
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Driving Innovation from the
Base of the Pyramid
• Honda
• LEDs
• Phones
• Nirma
• Galanz
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Adopt Sustainable Strategies
• The Natural Step
• Servicizing
• Biomimicry
• Base of the Pyramid
• “BHAG”
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Toilet Lid Sink
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Advantages of Vertical Farming
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Year-around crop production
No weather problems
All food grown organically
Eliminates agricultural runoff
Farming in urban centers
Reduces fossil fuel use
Converts black and gray water
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Vertical Farm
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Tunneling
• Diminishing Returns
• Interface
• House Insulation
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Climate Strategy
• Chicago Climate Exchange
• Integrating Carbon Trade
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Integrating Carbon Trade
• Cap-and-Trade Market
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Cap-and-Trade System
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Integrating Carbon Trade
• Cap-and-Trade Market
• Offset Exchange
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Offset Exchange System
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Integrating Carbon Trade
• Cap-and-Trade Market
• Offset Exchange
• Cap-and-Dividend
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Climate Strategy
• Chicago Climate Exchange
• Integrating Carbon Trade
• U. S. Climate Action Partnership
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U.S. Climate Action Partnership
• Companies trying to influence government
• Six principles
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Account for climate change
Create incentives
Be environmentally effective
Create economic opportunity & advantage
Be fair to impacted sectors
Reward early action
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Green Buildings -- LEED
• USGBC
• LEED Certification
• EB – NC – CI – CS – H – ND
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Measuring Your Success – With GEMI
• What is material
1. Understand context
2. Assess issues
3. Develop key objectives
• What and how to measure
4. Define key performance indicators and metrics
• How to assure effectiveness
5. Evaluate and communicate metrics
6. Evaluate integration and improvement
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Why Do Companies Seek Sustainability?
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Economics
Image
Marketing
Social Consciousness
Concern for the Environment
Achieve Competitive Advantage
Survival
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The Importance of Commitment
• Board Commitment
• Officer Commitment
• Manager Commitment
• Employee Commitment
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What Are Some Companies Doing – Or
Not Doing
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Acquiring Sustainable Companies
General Electric
Panasonic (Matsushita)
Interface
USCAP – or -- CEED
Shell
Terra Choice Study
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Why Sustainability Has Not Made a
Breakthrough
“There is an important job to be done,
and Everybody expects that Somebody would do it.
Anybody could do it, but Nobody did it.
Somebody gets angry about that because it is Everybody’s job.
Everybody thinks that Anybody should do it,
but Nobody realizes that Everybody would not do it.
It ends up that Everybody blames Somebody
when Nobody does what Anybody has to do.”
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Thank you for this
opportunity!
George P. Nassos
[email protected]
312-906-6543
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