Transcript Lesson 1 – Intro and SOAP

Web Design
Audience and Purpose
Lesson Objectives
• To understand the importance of audience and
purpose when designing a web product
• All students will identify the audience and
purpose of a website
• Most students will explain how a website has
been designed for the audience and purpose
• Some students will be able to reason why some
website may have more than one audience or
purpose
Purpose
• A website is always designed with a purpose in
mind. In your Unit 1 exam you will be given a
client brief, and you will have to design a website
which suits their purpose and their audience
• The purpose is WHY the website is being
designed. It could be
–
–
–
–
–
To convey a message
To advertise a product
To inform or educate
To persuade
To entertain
To Convey a Message
Clear message
Simple layout and
Stoptober is a national campaign
colour scheme
which conveys an anti-smoking
message Video/Image
and encourages
people
to
enhance the
message
to stop smoking
for a month.
Concise information
To Attract Attention
Striking colour
scheme
useful
The Jorvik Viking Centre is aProvides
information
museum in York. This website
advertises
the museum and
Easy
to use
navigation
encourage people to visit
Relevant and
interesting
images
To Persuade
Displays the
product
Bold key
messages
The Nike website is designed to
Inviting to buy their
encourage people
products
Simple and eyecatching layout
Clear message
To Entertain
Filled with
interesting
content
Includes
animation and
video
The CBBC website is designed to
entertain its visitors with its
puzzles, games and videos
Bright colours
Lots of images
To Inform
Lots of
informative text
Clear layout
The wikipedia website is designed
to inform and educate its users
Lots of links to
other content
Few images
Target Audience
• Not only do you have to think about the
purpose of the website, you must also think
about WHO it is aimed at.
• This could include
– Children
– Adults
– People interested in a certain topic
– People who have shared interest
Age
Gender
What is their level
of literacy/
language skills?
Interests
Who will use the
product?
Target
Audience
What do they want
from the product?
How much they
know already?
Are they experts?
Are they
beginners?
What will get them to
investigate further?
Task 1:
• Complete the Audience/Purpose worksheet
• Look at the websites and identify
– WHY the website has been made (purpose)
– WHO it has been made for (Audience)
– Explain your answers