Transcript Document

Collegiate DECA
Competitive Events
• Competitive events are experiential learning
activities designed to evaluate essential
business skills.
• Competitive events are ONLY ONE of the
strategies Collegiate DECA uses to assist
students to secure a job and advancement
throughout their career.
Why Should Students Compete?
For Students:
• Allows students to demonstrate their ability.
• Develops decision-making and critical thinking skills.
• Provides opportunities for individual and team
creativity.
• Improves self-confidence.
• Enhances presentation skills.
• Winners receive recognition and awards at local, state
and international levels.
• Helps prepare students to secure a good job and
begin a successful career.
Why Should Advisors Support
Competitive Events?
• Attracts quality students looking for experiential learning activities–a
continuation of our high school competitive events program.
• Inspires students to assume responsibility for self-improvement and
self-discipline, and to become leaders on campus.
• Creates learning opportunities.
• Provides activities to use in the classroom (presentation projects,
case study analysis and decision making).
• Offers an extension of the classroom, helping students reach the next
level in career preparedness.
• Provides visibility for the program and college.
Competitive
Event
Categories
Business Simulations
These events are designed to measure a student’s
marketing and/or management proficiency in specific career
areas.
Students will:
•Apply Marketing/Management Principles
•Analyze Real-World Case Situations
•Organize a Plan of Action
•Role-Play with the business/industry professional (judge)
Business Simulations Format
WRITTEN EXAM
– 100 Questions (Multiple Choice)
– 90 Minutes
– Classroom Setting
ROLE - PLAY
– 30 Minute Preparation
– 15 Minute Role-Play with Judges
Business Simulation Events
• Accounting
• Corporate Finance
• Fashion Merchandising & Marketing
• Hotel and Lodging
• Restaurant & Food Service Management
• Retail Management
• Travel & Tourism
Corporate Finance
What’s it About?
Demonstrating knowledge and
proficiency in marketing and
management functions within the
corporate finance arena.
Who Should Compete?
Career interests:
– bank officer
– customer service
representative
– loan officer
– trust officer
– securities officer
– accountant
‾
‾
‾
account executive
lending/risk manager
credit union
supervisors
‾ collection agent
‾ financial analyst
‾ auditor
Fashion
Merchandising & Marketing
What’s it About?
Demonstrating your knowledge and skills
regarding the marketing and management
functions and tasks in a retail store, wholesale
establishments and/or manufacturing firm
engaged in the marketing of clothing and related
articles for personal wear and adornment.
Who Should Compete?
Career interests:
–
selling apparel
– managing a retail business
– becoming a company buyer
– apparel design
– becoming an entrepreneur
– fashion merchandiser
– fashion marketer
Hotel and Lodging
What’s it About?
• Demonstrate marketing and
management tasks relating to:
• providing lodging
• food and beverage services
• special events
• meeting space
Who Should Compete?
Career Interests:
– Sales manager
– Food and beverage manager
– Catering manager
– Executive chef
– Convention services manager
– Front desk manager
– Concierge
– Meeting Planner
Restaurant & Food Service
Management
What’s it About?
Students may be challenged to perform
marketing and management functions
and tasks relative to a restaurant or a
food service business.
Who Should Compete?
Career interests:
– restaurant manager
– catering manager
– executive chef
– bakery sales manager
– purchasing agent
– institutional food service manager
Retail
Management
What’s it About?
Designed to measure skills, knowledge and
attitudes of marketing and management for a
retail establishment.
Who Should Compete?
Career Interests:
– store manager
– floor supervisor
– stock supervisor
– department manager
– customer service manager
– buyer
Travel & Tourism
What’s it About?
Demonstrate knowledge of a business primarily
engaged in satisfying the desire of people to
make productive or enjoyable use of travel
services.
Who Should Compete?
Career interests:
• reservation agent
• travel agent
• social director
• tour director
• adventure travel outfitter
• vacation tour guide
• tour broker
• event coordinator
Case Studies
These events are designed to measure a
student’s marketing and/or management
proficiency in the specific career areas.
Students will:
• Apply Marketing/Management Principles
• Analyze Real-World Case Situations
• Organize a Plan of Action
• Present to a Business/Industry Professional (judge)
Case Study Format
• One or Two Participants
• CASE STUDY ANALYSIS & PRESENTATION
– 30 or 60 Minutes Preparation
– 15 Minute Presentation to Judges
Case Study Events
• Business Ethics (team of two participants)
• Business-to-Business Marketing (team of two participants)
• Human Resource Management
• International Marketing (team of two participants)
• Marketing Management
• Sales Management Meeting
• Sports & Entertainment Marketing (team of two participants)
Business Ethics
What’s it About?
•
Apply decision-making to analyze a case
situation, organize thought, and identify
resolutions.
•
Demonstrate knowledge and understanding
of ethical behavior by communicating with
judges effectively as a team.
Who Should Compete?
Anyone and everyone
who plans on working in
the real world!
Business to Business Marketing
What’s it About?
•
Analyze a business situation involving the
marketing of a product, service or company
to another business.
•
Selecting target markets and developing the
four P’s to appeal to appropriate primary
and secondary markets.
Who Should Compete?
Career interests:
•
•
•
•
•
Product Manager
Marketing Manager
Logistics Coordinator
Sales of B2B Products
Product Development
Human Resource Management
What’s it About?
•
•
•
•
Case situations based on human resource
management situations.
You are a hiring manager or training consultant
helping a company handle employee concerns.
Demonstrate knowledge of human resource
management principles.
Analyze the situation and identify solutions to human
resource issues.
Who Should Compete?
Anyone with a career
interest in human relations,
employee training, benefits
and wages information
officer.
International Marketing
What’s it About?
•
Marketing an assigned product or a
company internationally.
•
Show an understanding of international
barriers to trade.
•
Identify cultural differences and market
appropriately.
Who Should Compete?
Anyone who has or is
taking a marketing class and has an
interest in International Business.
Anyone learning a language and
wanting to engage in marketing to a
different culture.
Marketing Management
What’s it About?
•
Analysis of a marketing management situation.
•
Environments for the case study may include, but
are not limited to, place/location marketing,
transportation marketing, charity/event marketing,
marketing research, strategic marketing, planning,
distribution strategies and target marketing.
•
Participants assume the role of a management/
supervisory level employee for a business involved
in marketing and management.
Who Should Compete?
Anyone interested in a career in
marketing, event management,
branding, strategic marketing, and/or
advertising.
Sales Management Meeting
What’s it About?
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Role playing the position of a Sales Manager
communicating with your sales
representatives regarding a case study
situation.
Demonstrate your ability to understand the
sales representatives concerns.
Communicate your instructions and support
available to them.
Generate motivational rationale to get them
to accomplish the task at hand.
How does it Work?
•
Judges play role of your sales
representatives.
•
Following your presentation, they voice
concerns and issues as your sales force.
•
Allows you time to present your information
and for judges to ask questions.
Who Should Compete?
Students with interest in sales
representative positions and
goals of moving into sales
management careers.
Sports & Entertainment Marketing
What’s it About?
•
Marketing a product related to sports or
entertainment (include targets and four P’s).
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–
–
–
–
–
Hockey games
Tennis stars
Movies
Music
Ballet
Museums
Who Should Compete?
Anyone who has or is taking a marketing
class and has a specific interest in
Sports & Entertainment.
Prepared Business
Presentations
•
•
•
•
You choose the topic/design/company.
Unlimited creativity.
All events allow outside materials.
Advertising Campaign, Entrepreneurship and Financial
Statement Analysis events include a written prospectus.
• Timing, number of participants, and the exact materials
allowed varies for each event. Check the Guide for
detailed information.
Prepared Business Presentation
Events
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•
•
•
Advertising Campaign (1-3 Students)
Business Law
Entrepreneurship (1-3 Students)
Financial Statement Analysis (2-3
Students)
• Professional Sales
• Web Site Design (1 or 2 students)
Advertising Campaign
What’s it About?
Writing a prospectus detailing your
advertising campaign with analysis and
media documentation.
Presenting a prepared advertising campaign
for any service, product, company or
business, to the prospective
client/advertiser.
Who Should Compete?
Anyone interested in advertising, public
relations or strategic marketing.
Business Law
What’s it About?
• Analyze a real-world case law situation that
deals with marketing/business activity.
• May cover the areas of contracts, sales and
product liability, torts, agency/employment,
and intellectual property.
Who Should Compete?
Anyone that has taken a business law course.
Anyone interested in contract law,
international business, becoming a lawyer,
and practicing business law.
Entrepreneurship
What’s it About?
Presenting a prepared business plan to a
lender, asking for a business loan for a new
business or franchise.
Who Should Compete?
Anyone who has completed a Small Business
Management or Entrepreneurship course or has
written a business plan. Anyone considering
opening their own business.
Financial Statement Analysis
What’s it About?
•Two competitor corporations will be analyzed by participants.
For consistency, the companies’ 10-K Financial Statements will
be made available to participants through the Collegiate DECA
Web site.
•The competitors will be judged both on the accuracy of their
interpretation and their ability to convey the decision they have
made to their judges.
•The event companies change each year, and appear in the
Guide.
Who Should Compete?
Anyone interested in a career path that involves finance
or accounting:
• Auditor
• Financial Analyst
• Accountant
• Personal Finance Manager
• Bank Officer
• Loan Officer
Professional Sales
What’s it About?
Presenting a prepared sales presentation on
a product or service to a prospective client,
either business-to-business, or
the ultimate consumer.
Who Should Compete?
Anyone who has completed a Sales course
or has an interest in personal sales.
Web Site Design
What’s it About?
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•
•
Assume the role of the owner/representative of a
firm who designs Web sites for organizations who
operate through the Internet
Design a tasteful and functional front-end Web
site that involves the sale of product(s) or
service(s) through the Internet
Goal is to create a friendly user experience for a
first-time visitor and turns them into a repeat
customer
Who Should Compete?
Anyone with a career
interest in doing business
via the Internet in the area of
Web site Design.
Who
Can
Compete?
Eligibility Based on
Membership
• All MEMBERS are able to compete. Final
deadline for competitive event eligibility is
submitted and paid membership dues by
February 15.
• Membership paid AFTER February15th
removes competitive event eligibility BUT
members may participate in either the
National Management Institute, Culinary
Management Institute and/or
Entrepreneurship Academy.
Chartered State Guidelines
• States/Provinces & Territories holding
charters are allocated a given number of
competitor slots based on the previous year’s
total membership. These numbers are
released to state advisors at the State
Association Meeting in August.
• Other eligibility requirements may be in effect
based on that state’s constitution and state
advisor authority.
Independent Chapters
• All chapters located in states/provinces &
territories NOT holding official charters are
considered “Independent Chapters.”
• ALL members may compete at ICDC
assuming they meet the membership
deadline date.
• Allocation for number of competitors in each
event is provided from the national
headquarters and made available early in the
membership year.
Other
Events
With a
“Competitive”
Vibe
National Management Institute
• ICDC Program
• Open to “non-competitors” or those
who joined too late in the year to
qualify for competition.
• Real-world business scenario.
Interaction with local business
community.
• “Management Challenge” provides
opportunity for team work, creativity
& hands-on participation.
Culinary Management Institute
• ICDC Program
• Designed to get participants
hands-on with the business
of culinary arts.
• Open to “non-competitors”
or those who joined too late
to qualify for competition.
• “Culinary Challenge” tests
participants culinary skills
as well as business
acumen.
Entrepreneurship Challenge
• ICDC Program
– Open to ALL ICDC
attendees
• Entrepreneurship Seminars
& Interaction with business
leaders.
• “Entrepreneurship
Challenge” team
competition!
Tips
For
Competitive
Success
Business Simulations
How Does it Work?
• 100 Question Multiple Choice Test
• 1 Role Play
• Score for the Role-Play is Doubled
and added to test score for final
results
What is the Test Like?
• 100 Multiple Choice
Questions
– 60% General
Business &
Marketing Questions
– 40% Industry
Specific Questions
• 60-minutes to
complete the test
Tips for Testing Success
• Review Key Topics & Terms in General Marketing
and Industry Specific Textbooks.
• Look Over the Test & Pace Yourself.
• Read the question carefully before you begin
eliminating answers. Make sure you understand
what you are being asked and specifically look out
for the word 'NOT' in the question.
• As you go through each answer, cross through the
ones that you know are incorrect. If you have four
possible answers and you can eliminate two you've
increased your odds for a correct answer to 50%.
How Does the Role-Play Work?
• Event Check-In
• 30-minutes prep time
• 15-minutes with the judge
Ask Yourself:
• What tools can I bring in?
• How do I make my
presentation different than
anybody else’s?
What am I Judged On?
• On the bottom left corner
of the front page of your
Business Simulation is a
list of “Performance
Indicators.”
• Performance Indicators
are the ONLY things your
judges can use to
evaluate you.
• Address each Indicator
point-by-point. Do not
stray into “other”
solutions, your judge can
not evaluate you based on
even the best idea.
What Tools Do I Have?
• No “Outside” materials may be brought into competition.
• Only Pen, Pencil and Paper will be allowed in the preparation area.
• However, ACT AS IF…
Act as If…
• Your paper is a PowerPoint Presentation. Use each page as a
separate slide and present your solution in an organized format.
• Draw charts, graphs and illustrations to provide further proof for
your argument.
• Use the facts given, and if you need others - make them up and
ACT AS IF they are a given. If you tell your judge that your
company has 60% of the market share, who is he or she to
challenge that fact?
Case Study
How Does it Work?
• Event Check-In
• 30-minute or 60-minute prep
time (based on event)
• 15-minutes with the judge
Ask Yourself:
• What tools can I bring in?
• How do I make my presentation
different than anybody else’s?
What am I Judged On?
• Every Case Study in the
Collegiate DECA Guide
gives you the EXACT
evaluation form that your
judge will use.
• Find it. Memorize it. Create a
presentation template that
matches that evaluation
form.
What Tools Do I Have?
• “Outside” materials, including laptop computers, reference
materials, audio and visual aids, etc. may be brought into the
competitive event.
• Play to your strengths: if you are musically inclined write and
perform an advertising jingle as part of your solution. Whatever
you do, BE CREATIVE!
• Draw charts, graphs and illustrations to provide further proof for
your argument.
• Use the facts given, and if you need others - make them up and
ACT AS IF they are a given. If you tell your judge that your
company has 60% of the market share, who is he or she to
challenge that fact?
• For Team Events balance your speaking roles so that both
members of the team are equally presenting and answering
questions.
Prepared Business
Presentations
How Does it Work?
• Event Check-In
• Time with the judge
(includes question &
answer period)
• Exit for judge evaluation
Ask Yourself:
• Do I have all of my
support materials and
presentation aides?
What am I Judged On?
• Every Prepared Business
Presentation in the
Collegiate DECA Guide
gives you the EXACT
evaluation form that your
judge will use.
• Find it. Memorize it. Create
your presentation to match
that evaluation form.
What Tools Do I Have?
• “Outside” materials, including laptop computers, reference
materials, audio and visual aids, etc. may be brought into the
competitive event.
• Play to your strengths: if you are a media guru - film your own
commercial and play it as part of your presentation. Whatever you
do, BE CREATIVE!
• You control the situation. You tell the judge what role they will play
and what decision they need to make; use this to your advantage
and set-up the situation so that they have to love everything you
have to say!
• Read through the guidelines CAREFULLY so that you are
prepared for all possible questions and concerns from the judges.
• Practice, Practice, Practice! Time is on your side, you should be
so well prepared you can deliver a high-quality presentation in your
sleep.
For ALL Events:
Dress for Success
• Look the part in order to show your
judge the Professional Image that best
represents a winner.
• Wear a suit. Straighten your tie. Be sure
that your skirt length is appropriate.*
• Keep accessories conservative.
• Always smile!
For Prepared Business Presentations:
* Be aware of your product: if you are
doing an advertising campaign for
Keebler Cookies… don’t be afraid to
dress the part. This is still professional,
this is appropriate for your presentation.
National
Officers &
Competitive
Events
Competitive Event Rules:
• National Officers may NOT:
– Judge Events
– Calculate Scores
– Compete
• National Officers SHOULD:
– Offer critique while students
prepare
– Assist in running events
(timer, check-in table,
holding area monitor)
– Workshop “how to win”
Prepare Others to be Winners!
Want it
Ignite their confidence
Never stop practicing
Nothing less than excellence
Emphasize professionalism
Reap the benefits
Test
Your
Competitive Event
Knowledge
How many competitive events
does the Collegiate DECA
division offer its members at
the International CDC?
21
What are the major differences
between each category of event?
• Business Simulations have a test and an
impromptu role-play.
• Case Studies contain an impromptu problem
to solve and solution to deliver to a judge.
• Prepared Business Simulations are done well
in advance of the competitive event day and
contestants are in complete control.
If I am an accounting major which event(s) would you
recommend?
• Accounting (BS)
• Corporate Finance (BS)
• Financial Statement Analysis (PBP)
If I am a marketing
communications major what
event(s) would you recommend?
• Advertising Campaign
• ALL “marketing” events
– Sports & Entertainment Marketing
– Marketing Management
– International Marketing
– Fashion Merchandising & Marketing
How many people can
participate in the
Entrepreneurship Event?
1-3
What’s the best way to
prepare for the test?
• Review your General Marketing &
Subject Area textbooks.
• Review old tests.
If I can’t have “outside materials”
in the business simulation event,
how do I make it creative?
• Create marketing materials using basic pen &
paper.
• Stack multiple sheets of paper and flip
through them like a PowerPoint presentation
OR create a flip-book commercial to sell your
idea.
• Bring a red pen toothen you have 2 colors!
Last year I got on stage and received
a medal for the test but I didn’t make
finals - how is that even possible?
• Finalists are based on the overall score which
is a combination of your test score and the roleplay score doubled (the test is 1/3 of your
TOTAL score).
• Basically - you ROCKED the test! But you’ll
need to work on your critical thinking and
presentation skills in order to make finals in the
future. That role-play is really important.
Which events have a written
prospectus?
• Entrepreneurship
• Advertising Campaign
• Financial Statement Analysis
For my human resource
management event how do I know
what they are judging me on?
• The Collegiate DECA Guide has a
specific evaluation form for the Human
Resource Management event.
• Find it in your guide. Memorize it. They
can’t judge you on anything else but
that!
For my hospitality event there are so
many things that could show up in
my simulation scenario - how do I
know what they are judging me on?
• On the FRONT COVER of every business
simulation event there are PERFORMANCE
INDICATORS listed. That is what they will
judge you on.
• Find them. Address each of them specifically
(and in order).
I design web sites - how can I
compete with that knowledge?
• Web Site Design
If I win in one event this year at
ICDC - do I have to change events
next year or can I stay in it?
• You may compete in any event you
would like INCLUDING the one that you
won in this year (congratulations).
• But consider trying something new… it
might let you find new skill sets!
I was in high school DECA and I
won a lot. How are the events
different in Collegiate DECA?
• Collegiate DECA bumps the difficulty level up a
notch or two - these are college students after all!
• Outside materials such as reference books,
creative elements and computers are allowed in
most Collegiate DECA events.
• There are fewer events - Collegiate DECA events
are more closely aligned with careers and college
majors.
How do I qualify to compete at
ICDC?
• For “chartered state associations” eligibility is
granted by the state constitution and controlled
by the state advisor.
• For “independent chapters” all members are
eligible to compete.
• Competitive event allocations for ALL chapters
and state associations are based on
membership numbers from the previous year.
I heard about the National
Management Institute - is it a
competitive event?
• There is a competitive element to that
ICDC program, but no, it is not
classified as a “competitive event.”
What about the Culinary
Management Institute - is it a
competitive event?
• Just like the NMI there is a competitive
element to the program with the
“Culinary Challenge!” but no, it is not
classified as a “competitive event.”
They give away money at the
Entrepreneurship Challenge - surely that
must be a competitive event?!?
• $5,000 last year! Wow! But no, this too is
NOT a “competitive event.”
• In fact ALL ICDC participants may be a
part of the Entrepreneurship Challenge at
ICDC and compete to win the big bucks;
still though, NOT a competitive event.
How do I know what I should
sell for the
Professional Sales event?
• It’s completely up to you! That is the fun
part about prepared business
presentations… you are in COMPLETE
control.
Where do I find the rules?
How do I get a copy?
• ALL competitive event rules are in the
Collegiate DECA Guide.
• The Guide is published as an interactive CDRom and is sent to chapters in the fall
membership mailing (End of August).
• It is also available in its entirety AND by event
on our website at: www.deca.org/competitons/3
What does it take to WIN???
• Industry knowledge (pay attention in class)
• An understanding of the rules (read the
guide)
• Critical thinking skills
• Creativity
• Ability to present in a professional manner
• Confidence in yourself and your ideas
Why do we have a competitive
events program?
• The Collegiate DECA competitive events
program connects what students learn in the
classroom to what is expected of them in their
career field.
• It offers an experiential method for putting
theory into practice.
• It builds critical thinking, team work, and
presentation skills.
• It helps to improve student’s self-confidence.