Transcript Slide 1

Leicester Mercury
Key Information
The Leicester Mercury has been Leicestershire’s local newspaper for more than 130
years. Every day we publish compelling local news and information which make us the
most trusted media across the city and county.
We champion our communities’ aspirations and support local people to make a
difference.
The Leicester Mercury is at the heart of local trade. We connect local consumers and
businesses. We publish a different supplement every day informing and supporting
every purchasing decision made by local people.
Product Info
Publication Day:
Mon – Sat
Frequency:
Daily
Cover Price:
36p
Circulation Area:
Leicestershire
Circulation:
64,919
(ABC Jul – Dec 08)
Readership:
205,492
(JICREG 2009)
Leicester Mercury
Consumer engagement
•
The Mercury is read by 54% of adults each week – over 420,000 local people.1
•
The average time spent reading the Mercury is 27 minutes with 49% of reading read all or most of the it.2
•
The Mercury provides 1.3million opportunities for an advert to be seen.3
•
93,000 Mercury readers can not be reached via advertising placed in a National Newspaper.2
•
The Mercury reaches more people than any local commercial radio station.4
Sources: 1.JICREG
2. TNS Media 2006 in Telegraph 10%+ circulation area.
3. JICREG/IMS
4. JICREG/RAJAR
Leicester Mercury
Reach by demographic group
70%
65%
65%
68%
70%
64%
62%
67%
64%
68%
67%
57%
44%
%
35%
31%
29%
31%
28%
45%
33%
30%
32%
32%
26%
26%
22%
Male
Female
15-24
25-34
35-44
45-54
AIR
55-64
65-74
75+
AB
C1
C2
DE
Read 1+ a week
Source: TNS Media 2006 in Leicester Mercury 10%+ circulation area
Leicester Mercury
Reader Profile V Local Area Profile
51%
49%
51%
49%
29%
29%
18%
16%
16%
15%
13%
12%
Male
Female
15-24
25-34
16%
14%
14%
10%
35-44
23%
23%
22%
20%
19% 18%
45-54
55-64
Mercury Readers
28%
26%
65-74
9%9%
75+
AB
C1
C2
DE
Local Population
Source: JICREG
Leicester Mercury
Reader Profile V Local Area Profile
42%
36%
30%
25%
15%
14%
13%
11%
5%
Wealthy Achievers
5%
Urban Prosperity
Comfortably
Mercury Readers
Moderate Means
Hard Pressed
Local Population
Source: Readers: TNS media 2006 Base: All adults 15+ within 10%+ Leicester mercury Circulation area, Population: CACI 2008
Leicester Mercury
Coverage