Transcript Slide 1

Every property holds a bit of inherent luxury, no matter the price or value. There’s
tough talk these days about the market and who’s defining value… agents, banks,
appraisers? The true “market” never changes. It is simply defined by how a buyer
perceives your property, and what that buyer is willing to pay for it. As a highlyskilled, internationally-trained Keller Williams agent, I understand the importance of
discovering and demonstrating the luxuries your home offers that set it apart from
the competition, and will create value in the eyes of those truly qualified to buy it.
Each regional area is different, and each time you buy or sell property is unique.
The challenges of today’s selling climate require creativity, cutting edge technology,
talent and dedicated hard work… every day. This isn’t a time for traditional agents
who continue to use the same techniques in the same way. This is a time for
forward thinking – the kind that will put your property ahead of others and your goals
at the forefront of our partnership.
Times have changed. Information technology rules the real estate business - it’s
more demanding and fast-paced than ever. Understanding and manipulating this
technology is a must, and creating urgency in the buyer is key. This isn’t a time for
part-time agents. This is a day for full-time, professional, educated sales people
who are passionate about committing the resources to move your property.
International connections for Southwest Florida agents are essential. More than
80% of our buyers live outside the state or the country. With a global target market,
it’s important to not only advertise abroad to established connections, but to work a
wide variety of properties in Collier and Lee Counties. Gone are the days of
specialization. If an agent claims they specialize in a particular community or
market, it’s guaranteed they are missing opportunities to connect buyers with their
sellers. In order to get the best price for your property, the widest net must be cast
for qualified buyers globally.
Experience is required. It’s understood you are interviewing candidates for an
important job – managing what may very well be one of your largest financial
holdings. Solid integrity, clear communication and absolute truth drive my work
ethic… results define it. I’m proud to have sold more real estate than 96% of the
local agents in the last year and to have referrals, references and past clients make
up more than 70% of my business – a proven track record. I’m eager to successfully
partner with you, add your name to that list and watch you move on with your life
plans now.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Our Service Guarantee
Communication
Your needs always come first. I provide the service we agree to, in the ways that work for
you. Whether once a week, once a day, by phone, email or text message. That’s how we’ll
do it.
You’ll always be kept in the loop. From listing to closing, you’ll know the status of our
marketing efforts, the offers on the table and the steps leading to a successful closing once
an offer is accepted. Our Service guarantee “We will call you every week and update you
on the status of the market, your competition, showings, web inquires on your property and
what ever else is relevant to the sale of your home”.
Experience and Expertise
The complexities of your real estate transaction will be well-handled. Smoothing the way for
your listing and sale, I will capably remove many potential challenges before they have the
opportunity to appear.
Marketing
Your home will get the exposure it deserves. My marketing systems maximize your
property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling
systems allow me to reach active buyers who want to know about your listing.
Pricing
Your home will be priced right, adjusted as needed, and will sell quickly. With a keen
understanding of both the big picture and the very latest local and neighborhood listing and
sales data, the information you need is at my fingertips.
Staging
Your home will put its best foot forward. Homes sell because of correct pricing and great
presentation. I know what it takes to make the terrific first impression that will get your home
sold.
Satisfaction
I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding
your needs. We identify those needs together, and my cancellation guarantee protects your
right to end our relationship if you’re disappointed.
Jose Aviles • 239-560 - 4186
[email protected]
• www.movemyflorida.com
Why Keller Williams Realty
Technology
Leading-edge tech tools and training give me the edge in effectively marketing your
property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller
Williams Listing System (KWLS), your property is fed to more than 350 online search
engines and available on KW’s Web network of more than 76,000 sites.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every
single Internet inquiry on your property will come directly to me so that I can follow up
quickly on potential buyers for your property.
Teamwork
Keller Williams Realty was designed to reward agents for working together. Based on the
belief that we are all more successful if we strive toward a common goal rather than our
individual interests, I’m confident that every Keller Williams professional shares the
common goal of serving you, my client, in the best way possible.
Knowledge
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its
comprehensive, industry-leading training curriculum and research resources. It’s what
prepares me to provide you with unparalleled service.
Reliability
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs first. It
reinforces my belief that my success is ultimately determined by the legacy I leave with
each client I serve.
Track Record
I’m proud to work for the fastest -growing real estate company in North America and the
largest real estate company in the United States. It’s proof that when you offer a superior
level of service, the word spreads fast.
Jose Aviles • 239- 560- 4186
[email protected]
• www.movemyflorida.com
My 31 Step Marketing Plan
Designed to capture the maximum exposure for your home in the shortest period of time, I
will implement my proven 31 Step Marketing Plan.
My Team and I will:
1. Price your home strategically so you’re competitive with the current market and current
price trends.
2. Work with you to stage your home to cast a positive light on the features most important
to buyers: like uncluttered rooms and closets, fresh paint, and terrific curb appeal.
3. Place “for sale” signage, complete with property fliers easily accessible to drive-by
prospects.
4. Distribute “just listed” notices to your neighborhood, encouraging them to tell family and
friends about your home.
5. Optimize your home's internet presence by posting information in the Keller Williams
Listing System (KWLS), for exposure to 80,000 agents in the Nation and 11 foreign
countries.
6.Electronically submit the listing to the two Local realtor boards Sunshine MLS and
Rapatonni Service covering the entire SW Florida region and the state of Florida.
7. Create comment cards and fliers to place inside your property.
8. Target my marketing to active real estate agents who specialize in selling homes in your
neighborhood.
9. Include your home in our company and MLS tours, allowing other agents to see your
home for themselves.
10. Advertise your home in direct mail campaigns, email campaigns and social media.
11. Create an open house schedule to promote your property to prospective buyers and
market those open houses.
12. Target active buyers and investors in my database who are looking for homes in your
price range and area.
13.Provide you with weekly updates detailing my marketing efforts, including comments
from the prospective buyers and agents who have visited your home.
14.Submit your listing to 350+ websites thru our in house listing service (NAR states that
94% of home searches start online)
15.Co-op with other agents active in the region to promote your listing to their buyers
16.Provide professional quality photography of the interior and exterior features of the
property
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
My 31 Step Marketing Plan
17.
18.
19.
20.
Schedule broker tour if available and appropriate
Place electronic key box on the property
Contact buyer leads, center of influence, and past clients for potential buyer interest
Screen prospective buyers to determine motivation, ability to purchase and probability
of closing on the sale.
21. Suggest or advise changes to make the seller’s property more saleable and attractive
to buyers.
22. Work closely with vendors to ensure a smooth transaction from contract to closing
23. Research the property’s land use, deed restrictions, and easements for marketing and
advertising
24. Constantly monitor market conditions and activity that can affect the pricing or sale of
the property
25. Make available to co-brokers all required records, property documents, and sale
documents
26. Follow up with all buyer leads within 30 minutes
27. Cooperate with all Brokers in the metro area
28. Reach out to our associate vendors to see if they have a buyer for the property
29. Make phone calls and prospect for buyers and sellers 15 hours a week
30. Attend local and regional training to learn and implement new strategies into marketing
program.
31. Always treat all negotiations with the an open mind “seek to understand and plan to
resolve”
We are always looking continue to improve ways to best market our services and your
home to potential buyers and sellers.
My Pledge to every seller that list with me: “I will use my skills, training and contacts to get
your property sold in the least amount of time with the most amount of return possible
for you.
Jose A Aviles
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Extended Marketing Reach
When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS.
This proprietary, exclusive system ensures your property is marketed online 24/7 through
more than 350 of the most popular search Websites.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Price Right—Attract Buyers
Pricing your property competitively will generate the most activity from agents and
buyers.
Pricing your property too high may make it necessary to drop the price below market
value to compete with new, well-priced listings.
Jose Aviles • 239-560-4186
[email protected] • www.movemyflorida.com
Pricing Misconceptions
It is very important to price your property at competitive market value when we
finalize the listing agreement.
WHAT
YOU
PAID
WHAT
YOU
NEED
WHAT
YOU
WANT
WHAT
YOUR
NEIGHBOR
SAYS
WHAT
ANOTHER
AGENT
SAYS
COST TO
REBUILD
TODAY
Buyers and Sellers Determine Value
The value of your property is determined by what a buyer is willing to pay
and a seller is willing to accept in today’s market.
Buyers make their pricing decision based on comparing your property to
other properties SOLD in your area. Historically, your first offer is usually your
best.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Price Ahead of the Market – Buyer’s Market
If sellers fall behind a market with falling home values, they can end up chasing
the market down, because home values are always falling faster than their price
reductions.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Price Right—Time on Market Works Against You
If you want to compete, be competitive.
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
• We want to generate offers before the market moves on to newer listings.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
What Sells—Right Price, Great Condition
To get your home sold for the most money in the least amount of time,
we have to price it “in the market.”
Price Competitively—The First 30 Days are Critical
The right price is important.
• A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at a realistic
market value.
• Starting too high and dropping the price later misses the excitement and fails
to generate strong activity.
• Many homes that start high end up selling below market value.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Pricing Your Property
This is about strategy.
I have based your recommended price on:
• A detailed, custom market analysis
• The unique characteristics of your home and its setting
• My expertise in the real estate market
My primary goal is to net you the most money possible.
I believe this pricing plan, matched with my 31-step marketing plan, will draw
agents and buyers to your home and position it as a highly appealing, highly
competitive property.
Plan
A
Plan
B
Plan
C
List Price
Closing Cost
Seller Net
Jose Aviles • 239-560-4186
[email protected] • www.movemyflorida.com
Preparing Your Home for Sale
Did you know well-placed furniture can open up rooms and make them seem larger than
they are? Or that opening drapes and blinds and turning on all lights make a room seem
bright and cheery?
It's a fact: acquiring the highest market value and elevating your home above others
in the same price range often comes down to first impressions.
Here are some inexpensive ways to maximize your home's appeal:
Exterior
• Keep the grass freshly cut.
• Remove all yard clutter.
• Apply fresh paint to wooden fences.
• Paint the front door.
• Weed and apply fresh mulch to garden beds.
• Clean windows inside and out.
• Wash or paint home’s exterior.
• Tighten and clean all door handles.
• Ensure gutters and downspouts are firmly attached.
Interior
• Remove excessive wall hangings, furniture and knickknacks (consider a temporary
self-storage unit).
• Clean or paint walls and ceilings.
• Shampoo carpets.
• Clean and organize cabinets and closets.
• Repair all plumbing leaks, including faucets and drain traps.
• Clean all light fixtures.
For Showings
• Turn on all the lights.
• Open drapes in the daytime.
• Keep pets secured outdoors.
• Play quiet background music.
• Light the fireplace (if seasonally appropriate).
• Infuse home with a comforting scent like apple spice or vanilla.
• Vacate the property while it is being shown.
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Closing 101
The closing process finalizes the sale of your home and makes everything official. Also
known as settlement, the closing is when you get paid and the buyer receives the deed to
your home.
Here are a few things to bring to the closing:
• House keys
• Garage door opener(s)
• A picture ID
What can you expect?
The closing agent will look over the purchase contract and identify what payments are owed
and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title
searches, real estate commissions and other closing costs are paid; ensure that the buyer's
title is recorded; and ensure that you receive any monies due to you.
What are your costs?
Sellers commonly pay the following at closing:
• Mortgage balance and prepayment penalties, if applicable
• Other claims against your property, such as unpaid property taxes
• Unpaid special assessments on your property
• Document stamps (or taxes) on the deed
• Real estate commission
• Legal fee or title insurance premium
After the closing, make sure you keep the following for tax purposes:
• Copies of all closing documents
• All home improvement receipts on the home you sold
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
Moving Checklist
New Telephone Number: ____________________________________________
New Address: _____________________________________________________
Before you move, you should contact the following companies and service providers:
Utilities:
______Electric
______Telephone
______Water
______Cable
______Gas
Insurance Companies:
______Accidental
______Auto
______Health
______Home
______Life
______Renters
Professional Services:
______Broker
______Accountant
______Doctor
______Dentist
______Lawyer
Government:
______Internal Revenue Service
______Post Office
______Schools
______State Licensing
______Library
______Veterans Administration
Clubs:
______Health and Fitness
______Country Club
Business Accounts:
______Banks
______Cellular Phones
______Department Stores
______Finance Companies/Credit
Cards
Subscriptions:
______Magazines
______Newspapers
Miscellaneous:
______Business Associates
______House of Worship
______Drugstore
______Dry Cleaner
______Hairstylist
Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com
What My Clients Say…
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Testimonial Name
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Testimonial Name
City, State
Testimonial Name
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Jose Aviles • 239-560-4186
[email protected]
• www.movemyflorida.com