Transcript No Slide Title

Hospitality Asset Managers Association
September 16, 2014
7/20/2015
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Jeff Eastman
President & CEO
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30 years in the hospitality industry
Formed Trends, Analysis, Projections, LLC (2004)
Sheraton Washington Hotel DOS
Sheraton Louisville Hotel DOS
Westin Crown Center DOS
Kansas City CVB Senior VP Sales
Lead campaign to expand KC Convention Center
Numerous presentations to CVB Boards, Convention
Committees, and Stakeholders
• Guest speaker at several industry conferences, ASAE,
AHA, ACME
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Destination
Development
(future)
Market Studies/Analysis
Master Planning Studies
TAP Reports
Strategic Data Planning
TAP Hotel Reports
Jeff Eastman
Rick Hughes
Jeanne Eastman
TAP Report Package
DMO/Stakeholder Strategic Alignment
Monthly TAP Reports
Sales Training
Monthly Peer Set Reports
Sales Leadership Training
Convention Centers, Hotels
Annual Market Segment Reports
DMO Consulting
Project Finance Consulting
National/Regional Trend Reports
Feasibility Projects
Attendee Intercept Studies
7/20/2015
Monthly Hotel Reports
Strategic Consulting Services
Board Governance
Organizational Strategic Planning
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Eastern Zone
TAP CVB Clients
Western Zone
Central Zone
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Albuquerque
Anaheim
Calgary
Denver
Hawaii
Los Angeles
Palm Springs
Phoenix
Portland
Reno
Sacramento
San Diego
San Francisco
San Jose
Seattle
Spokane
Vancouver
* Cities in start up phase
Arlington
Austin
Chicago
Dallas
Des Moines
Fort Worth
Frisco*
Houston
Kansas City
Little Rock*
Madison
Memphis
Milwaukee
Minneapolis
Nashville
New Orleans
Oklahoma City
Omaha
Overland Park
San Antonio
St. Louis
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Atlanta
Atlantic City*
Baltimore
Birmingham
Charlotte
Chattanooga
Cincinnati
Cleveland
Detroit
Fort Lauderdale
Grand Rapids
Indianapolis
Jacksonville
Lexington
Louisville
Montreal
Northern Kentucky
Orlando
Ottawa
Philadelphia
Pittsburgh
Quebec City
Providence
Puerto Rico
Richmond
Tampa
Toronto
Virginia Beach
HAMA
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Convention Industry Trends
North America Pace/Market Share Reports
Louisville CVB/STR Comparison
Strategic Data Planning Tools
Louisville Room Night/Event Metrics
Louisville Peer Set Reports
7/20/2015
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Hama
Convention Industry Trends
7/20/2015
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Cleveland Research Company
Vince Ciepiel
• “Feels like we have 2-3 more years in this up cycle. Expect occupancy to top out
but 4-5% rate growth looks good for the foreseeable future”
• “Our read on group business heading into 2015 looks strong. Business on the
books is tracking ahead by mid single digits yr/yr and early reads on 2016 appear
similar as groups seem willing to book for multiple years out and we are seeing a
higher F&B spend”
• “The progress we are making with group is supporting rate growth. The mix
alone is a benefit and many approach the year with more confidence in our
ability to push price. Able to pass on some of the lower priced transient stuff and
be pickier about good rate.”
• “With the positive momentum we are seeing in group bookings, we are starting to
pass on some of the mid-week lower priced group business. The strength of
transient mid-week is really remarkable. Many are looking to add more group
business with conference starts on Sunday night or even over the week end which
is a big help in raising occupancy levels.”
7/20/2015
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Convention Industry Trends
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In the midst of positive economic cycle
Transient segments competing with group
North America short term demand remains strong
Many markets/CBD/core hotels exceeding 70% consistently
Most major chains RevPar up 6-8% over 2013
Group up 8% in Q1…2-3% in Q2…expecting 6-8% growth Q3,Q4
Hotel chains group rooms pacing up 7-10% in 2015
Hire schizophrenic revenue managers?
Meeting planners still cautious
Planners getting caught under blocking
Up cycle vs. down cycle strategic plans
Are you booking into the next down cycle?
Contingency plan?
7/20/2015
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National/Regional TAP Reports
Period Ending June 30, 2014
7/20/2015
9
Report Region: North America Market
Period Ending: June 30, 2014
Total Room Nights
2014
2015
2016
2017
2018
2019
2020
2021
Total
Definite R/N
25,397,651 18,485,127 13,680,076 10,351,279 7,840,552
5,828,522
4,671,230
3,249,359
89,503,796
Pace Targets
24,301,304 19,405,169 15,696,660 12,585,198 9,790,129
7,576,604
5,825,734
4,564,058
99,744,856
Consumption Benchmark
25,323,657 25,323,657 25,323,657 25,323,657 25,323,657 25,323,657 25,323,657 25,323,657 202,589,256
Pace Percentage
105%
95%
87%
82%
80%
77%
80%
71%
90%
Total Demand
93,490,838 80,748,659 60,580,740 41,674,159 33,883,736 21,061,688 16,261,377 10,213,301 357,914,498
Lost R/N
68,093,187 62,263,532 46,900,664 31,322,880 26,043,184 15,233,166 11,590,147
Conversion Percentage
6,963,942
268,410,702
27%
23%
23%
25%
23%
28%
29%
32%
25%
Definite Events
22,173
6,870
2,977
1,522
851
495
317
166
35,371
Pace Targets
20,386
7,530
3,792
2,223
1,357
836
540
377
37,041
Consumption Benchmark
24,269
24,269
24,269
24,269
24,269
24,269
24,269
24,269
194,152
Pace Percentage
109%
91%
79%
68%
63%
59%
59%
44%
95%
Total Demand Events
52,025
23,178
11,580
5,964
3,244
1,677
1,019
522
99,209
Lost Events
29,852
16,308
8,603
4,442
2,393
1,182
702
356
63,838
43%
30%
26%
26%
26%
30%
31%
32%
36%
Total Events
Conversion Percentage
7/20/2015
10
Report Region: North America Market
Period Ending: June 30, 2014
Total R/N
6/30/14
3/31/14
12/31/13
9/30/13
6/30/13
3/31/13
12/31/12
9/30/12
6/30/12
Total Events
6/30/14
3/31/14
12/31/13
9/30/13
6/30/13
3/31/13
12/31/12
9/30/12
6/30/12
7/20/2015
2014
105%
103%
101%
97%
95%
89%
91%
88%
89%
2015
95%
91%
91%
89%
89%
86%
90%
84%
85%
2016
87%
84%
87%
84%
84%
82%
84%
80%
83%
109%
108%
102%
97%
94%
86%
88%
85%
82%
91%
83%
83%
79%
79%
75%
79%
75%
74%
79%
75%
78%
74%
73%
69%
73%
70%
70%
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Report Region: North America Market
Total Room Nights
Pace Percentage 6/30/14
Pace Percentage 3/31/14
Pace Percentage 12/31/13
Pace Percentage 9/30/13
Pace Percentage 6/30/13
Pace Percentage 3/31/13
Pace Percentage 12/31/12
Pace Percentage 9/30/12
Pace Percentage 6/30/12
2014
105%
103%
101%
97%
95%
89%
91%
88%
89%
2015
95%
91%
91%
89%
89%
86%
90%
84%
85%
Period Ending: June 30, 2014
2016
2017
2018
2019
87%
82%
80%
77%
84%
81%
79%
76%
87%
83%
81%
79%
84%
79%
78%
74%
84%
79%
79%
73%
82%
78%
79%
74%
84%
82%
84%
82%
80%
78%
79%
82%
83%
80%
79%
80%
109%
108%
102%
97%
94%
86%
88%
85%
82%
91%
83%
83%
79%
79%
75%
79%
75%
74%
79%
75%
78%
74%
73%
69%
73%
70%
70%
2020
80%
77%
79%
76%
76%
74%
2021
71%
72%
Total
90%
88%
92%
90%
89%
87%
93%
90%
90%
59%
56%
63%
59%
60%
58%
44%
44%
95%
92%
98%
97%
97%
93%
99%
98%
95%
Total Events
Pace Percentage 6/30/14
Pace Percentage 3/31/14
Pace Percentage 12/31/13
Pace Percentage 9/30/13
Pace Percentage 6/30/13
Pace Percentage 3/31/13
Pace Percentage 12/31/12
Pace Percentage 9/30/12
Pace Percentage 6/30/12
7/20/2015
68%
66%
69%
64%
65%
63%
67%
64%
64%
63%
62%
65%
60%
62%
62%
67%
63%
62%
59%
60%
63%
56%
58%
59%
65%
63%
64%
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North America
2014 Compared to STLY
Period Ending: June 30, 2014
2014 Room Nights
Q1
Q2
Q3
Def. R/N 6/30/14 for 2014
6,510,069
7,594,773
6,455,904
4,836,905 25,397,651
Def. R/N 6/30/13 for 2013
5,900,090
7,675,321
5,777,017
4,695,053 24,029,481
609,979
(62,548)
678,887
141,852
1,368,170
9.9%
(.8%)
11.2%
3.0%
5.7%
Variance
Percentage Change
7/20/2015
Q4
Annual
13
North America
2015 Compared to STLY
Period Ending: June 30, 2014
2015 Room Nights
Q1
Q2
Q3
Def. R/N 6/30/14 for 2015
4,770,105
5,886,666
4,238,874
3,589,482 18,485,127
Def. R/N 6/30/13 for 2014
4,633,324
5,262,718
4,538,490
3,449,288 17,883,810
136,781
623,948
(299,076)
140,196
601,317
3.0%
11.9%
(6.5%)
4.1%
3.4%
Variance
Percentage Change
7/20/2015
Q4
Annual
14
Report Region: Eastern Region
Period Ending: June 30, 2014
Total Room Nights
2014
2015
2016
2017
2018
2019
2020
2021
Total
Definite R/N
11,776,812
8,585,595
6,419,833
5,000,441
3,568,298
2,495,172
2,053,845
1,523,497
41,423,493
Pace Targets
11,389,335
9,047,208
7,237,489
5,703,855
4,322,896
3,282,192
2,519,132
1,940,298
45,442,405
Consumption Benchmark
11,882,918 11,882,918 11,882,918 11,882,918 11,882,918 11,882,918 11,882,918 11,882,918
95,063,344
Pace Percentage
103%
95%
89%
88%
83%
76%
82%
79%
91%
Total Demand
45,189,510 39,158,905 30,432,678 20,968,102 18,942,325 11,163,981 8,811,978
5,811,986
180,479,465
Lost R/N
33,412,698 30,573,310 24,012,845 15,967,661 15,374,027 8,668,809
6,758,133
4,288,489
139,055,972
Conversion Percentage
26%
22%
21%
24%
19%
22%
23%
26%
23%
Definite Events
9,630
3,059
1,347
675
372
223
133
70
15,509
Pace Targets
8,957
3,217
1,589
912
547
332
210
143
15,907
Consumption Benchmark
10,657
10,657
10,657
10,657
10,657
10,657
10,657
10,657
85,256
Pace Percentage
108%
95%
85%
74%
68%
67%
63%
49%
97%
Total Demand Events
22,615
10,283
5,244
2,758
1,519
822
502
268
44,011
Lost Events
12,985
7,224
3,897
2,083
1,147
599
369
198
28,502
43%
30%
26%
24%
24%
27%
26%
26%
35%
Total Events
Conversion Percentage
7/20/2015
15
Report Region: Mid-West Region
Period Ending: June 30, 2014
Total Room Nights
2014
2015
2016
2017
2018
2019
2020
2021
Total
Definite R/N
8,238,496
5,912,078
4,267,797
3,299,598
2,732,619
1,839,820
1,402,891
679,822
28,373,121
Pace Targets
7,771,096
6,189,633
5,032,445
4,042,661
3,071,890
2,256,715
1,583,848
1,159,608
31,107,896
Consumption Benchmark
8,062,063
8,062,063
8,062,063
8,062,063
8,062,063
8,062,063
8,062,063
8,062,063
64,496,504
106%
96%
85%
82%
89%
82%
89%
59%
91%
Pace Percentage
Total Demand
28,159,739 24,190,016 17,452,294 12,208,635 9,106,564
5,386,320
3,716,465
1,930,148
102,150,181
Lost R/N
19,921,243 18,277,938 13,184,497 8,909,037
6,373,945
3,546,500
2,313,574
1,250,326
73,777,060
Conversion Percentage
29%
24%
24%
27%
30%
34%
38%
35%
28%
Definite Events
7,750
2,252
979
510
307
170
108
42
12,118
Pace Targets
6,897
2,605
1,362
815
492
291
177
121
12,760
Consumption Benchmark
8,247
8,247
8,247
8,247
8,247
8,247
8,247
8,247
65,976
Pace Percentage
112%
86%
72%
63%
62%
58%
61%
35%
95%
Total Demand Events
18,004
7,833
3,870
1,926
1,052
505
277
111
33,578
Lost Events
10,254
5,581
2,891
1,416
745
335
169
69
21,460
43%
29%
25%
26%
29%
34%
39%
38%
36%
Total Events
Conversion Percentage
7/20/2015
16
Report Region: West Region
Period Ending: June 30, 2014
Total Room Nights
2014
2015
2016
2017
2018
2019
2020
2021
Total
Definite R/N
5,382,343
3,987,454
2,992,446
2,051,240
1,539,635
1,493,530
1,214,494
1,046,040
19,707,182
Pace Targets
5,140,873
4,168,328
3,426,726
2,838,682
2,395,343
2,037,697
1,722,754
1,464,152
23,194,555
Consumption Benchmark
5,378,676
5,378,676
5,378,676
5,378,676
5,378,676
5,378,676
5,378,676
5,378,676
43,029,408
105%
96%
87%
72%
64%
73%
70%
71%
85%
Pace Percentage
Total Demand
20,141,589 17,399,738 12,695,768 8,497,422
5,834,847
4,511,387
3,732,934
2,471,167
75,284,852
Lost R/N
14,759,246 13,412,284 9,703,322
6,446,182
4,295,212
3,017,857
2,518,440
1,425,127
55,577,670
Conversion Percentage
27%
23%
24%
24%
26%
33%
33%
42%
26%
Definite Events
4,793
1,559
651
337
172
102
76
54
7,744
Pace Targets
4,532
1,708
841
496
318
213
153
113
8,374
Consumption Benchmark
5,365
5,365
5,365
5,365
5,365
5,365
5,365
5,365
42,920
Pace Percentage
106%
91%
77%
68%
54%
48%
50%
48%
92%
Total Demand Events
11,406
5,062
2,466
1,280
673
350
240
143
21,620
Lost Events
6,613
3,503
1,815
943
501
248
164
89
13,876
Conversion Percentage
42%
31%
26%
26%
26%
29%
32%
38%
36%
Total Events
7/20/2015
17
Report Region: Canadian Markets
Period Ending: June 30, 2014
Total Room Nights
2014
2015
2016
2017
2018
2019
2020
2021
Total
Definite R/N
1,182,065
927,543
653,557
434,667
229,059
145,836
148,053
57,075
3,777,855
Pace Targets
1,077,515
793,454
582,727
429,484
295,548
219,636
140,687
98,213
3,637,264
Consumption Benchmark
1,117,725
1,117,725
1,117,725
1,117,725
1,117,725
1,117,725
1,117,725
1,117,725
8,941,800
110%
117%
112%
101%
78%
66%
105%
58%
104%
Total Demand
3,789,322
3,352,114
2,359,013
1,641,383
1,371,397
658,031
894,367
332,022
14,397,649
Lost R/N
2,607,257
2,424,571
1,705,456
1,206,716
1,142,338
512,195
746,314
274,947
10,619,794
31%
28%
28%
26%
17%
22%
17%
17%
26%
Definite Events
1,321
455
203
112
37
27
17
7
2,179
Pace Targets
1,307
491
222
118
61
36
18
13
2,266
Consumption Benchmark
1,530
1,530
1,530
1,530
1,530
1,530
1,530
1,530
12,240
101%
93%
91%
95%
61%
75%
94%
54%
96%
Total Demand Events
2,653
1,162
597
325
170
81
65
22
5,075
Lost Events
1,332
707
394
213
133
54
48
15
2,896
Conversion Percentage
50%
39%
34%
34%
22%
33%
26%
32%
43%
Pace Percentage
Conversion Percentage
Total Events
Pace Percentage
Canadian Markets: Calgary, Montreal, Ottawa, Quebec City, Toronto, Vancouver
7/20/2015
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Louisville
Strategic Data Planning
CVB Booking Activity
STR Hotel Occupancy
Assumption: Months hotels exceed 70% occupancy
group rooms are limited or priced creating lost business
7/20/2015
Participating Hotels:
Courtyard Louisville
Galt House
The Brown Hotel
21C Museum Hotel
Residence Inn Louisville
Marriott Louisville
Hilton Louisville Seelbach
Fairfield Inn & Suites Louisville
Hotel Louisville * (Only in 2008)
Hampton Inn Louisville
Econo Lodge
Hyatt Regency Louisville
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Assumption: When downtown hotels achieve or
exceed 70% occupancy revenue management
strategies dictate less group rooms available
with more aggressive pricing strategies.
Red Months = 69% occupancy or less
Green Months = 70% occupancy or more
7/20/2015
20
Louisville Convention Center Hotels Occupancy
Compared to CVB Activity
2008
March
57,425
91,394
April
37,449
149,468
May
26,286
76,248
June
87,423
134,729
July
59,523
198,842
65.7
70.3
68.2
79.0
62.1
67.4
March
54,286
95,002
April
53,458
49,891
May
24,274
112,592
June
74,770
177,172
July
39,594
184,284
August
78,129
91,900
50.1
60.2
59.0
67.9
70.1
68.9
March
67,206
71,195
April
66,465
161,730
May
22,804
152,970
June
57,023
132,764
July
69,181
217,606
64.8
69.5
66.9
75.5
72.6
March
83,169
78,027
April
41,387
150,873
May
28,263
145,691
June
36,817
271,426
July
45,223
231,473
72.4
63.3
72.9
73.9
73.0
2012
January February
Def R/N
6,389
37,583
Lost R/N 63,834
59,626
42.5
63.7
2012 STR
March
89,023
65,406
April
40,406
152,940
May
22,885
97,850
June
46,291
267,537
July
47,677
247,123
80.0
68.7
74.7
84.7
71.9
2013
January February
Def R/N 31,705
46,901
Lost R/N 135,226
81,449
50.2
69.9
2013 STR
March
68,239
74,038
April
65,812
84,788
May
52,639
99,734
June
26,597
226,701
July
64,516
393,666
73.0
73.6
73.9
85.7
80.6
Def R/N
Lost R/N
2008 STR
2009
Def R/N
Lost R/N
2009 STR
January February
36,588
37,240
57,682
49,548
57.1
65.4
January February
13,614
48,480
50,945
11,535
43.6
63.2
2010
January February
Def R/N 11,632
43,698
Lost R/N 74,070
63,856
41.8
61.3
2010 STR
2011
Def R/N
Lost R/N
2011 STR
January February
4,077
42,434
79,794
53,061
36.7
7/20/2015
64.2
August September October November December Total
42,300
81,763
54,319
32,488
19,331
572,135
205,098
87,273
183,879
84,577
43,147 1,361,885
75.5
70.4
49.3
35.0
63.8
September October November December
41,773
142,921
70,543
222,643
41,051
44,200
60.4
72.7
53.7
Total
24,250
564,222
116,008 1,299,093
39.5
59.3
August September October November December Total
63,787
61,231
45,423
55,120
16,865
580,435
116,641 119,334 241,413
28,614
42,610 1,422,803
64.3
64.1
71.1
61.7
46.4
63.3
August September October November December Total
63,816
50,738
74,561
69,591
3,986
544,062
137,463
88,193
263,327
40,337
41,035 1,580,700
65.2
70.2
74.7
65.7
40.4
64.4
August September October November December Total
71,791
38,473
50,615
49,187
17,787
518,107
159,993
68,205
177,938
68,473
89,976 1,518,901
69.1
65.1
77.2
60.5
52.0
67.5
August September October November December Total
60,039
53,840
107,359
37,475
32,210
647,332
167,919
81,161
170,310
87,951
25,735 1,628,678
59.3
72.1
79.4
63.6
52.3
21
69.5
Downtown Hotels Occupancy (STR Report)
Compared to Seattle CVB Activity
2007
Def R/N
Lost R/N
2007 STR
2008
Def R/N
Lost R/N
2008 STR
January February March
56,831
40,474
74,962
29,910
53,715
150,195
62.9%
65.7%
73.3%
April
36,356
70,797
74.0%
May
61,905
152,867
79.5%
June
65,735
161,011
84.4%
July
75,858
124,942
84.4%
August
31,310
71,892
87.9%
September October November December
January February March
29,576
39,302
51,425
92,681
103,980 144,713
55.1%
64.7%
71.8%
April
37,289
153,105
70.8%
May
56,209
184,207
78.8%
June
61,152
209,460
85.8%
July
65,915
116,916
88.4%
August
37,004
87,751
90.1%
September October November December
49,857
105,661
85.9%
59,864
80,506
85.5%
73,377
108,175
78.3%
64,124
183,466
78.3%
29,573
87,257
69.5%
37,955
82,760
62.1%
7,566
25,754
52.7%
13,611
34,350
48.7%
Total
603,804
1,142,176
75.0%
Total
553,426
1,473,895
73.4%
2009
March
56,859
59,731
58.0%
April
50,255
68,162
66.1%
May
63,805
66,717
75.1%
June
85,218
124,402
84.3%
July
63,349
143,198
86.2%
August September October November December Total
10,692
32,003
29,228
27,500
3,210
486,928
104,081 105,655 186,007
84,424
15,256 1,142,838
83.9%
81.9%
67.7%
58.4%
47.5%
67.0%
2010
January February March
23,048
25,955
46,797
50,424
55,315
103,711
47.9%
63.5%
65.2%
April
40,426
70,673
70.4%
May
25,924
129,765
76.1%
June
42,432
195,261
80.5%
July
71,167
154,152
88.9%
August
29,583
80,348
88.2%
2011
January February March
Def R/N 33,149
27,717
46,746
Lost R/N 72,793
59,945
113,825
2011 STR 54.3%
62.3%
70.6%
April
31,188
125,020
72.4%
May
21,729
234,752
76.4%
June
84,683
166,017
89.6%
July
61,857
115,025
92.6%
August September October November December Total
45,462
48,102
32,318
50,171
7,211
490,333
111,189 133,833 162,960
33,626
10,553 1,339,538
93.3%
88.4%
74.7%
70.7%
54.2%
75.0%
April
39,559
166,382
72.3%
May
42,181
96,008
82.5%
June
49,122
148,206
92.5%
July
52,727
283,511
89.5%
August
39,998
74,384
92.5%
January February
Def R/N 14,621
50,188
Lost R/N 77,787
107,418
2009 STR 41.2%
53.2%
Def R/N
Lost R/N
2010 STR
2012
January February March
Def R/N 63,252
22,219
50,371
Lost R/N 41,856
53,767
140,754
2012 STR 59.0%
66.7%
76.7%
7/20/2015
September October November December Total
30,503
43,367
22,348
838
402,388
82,724
86,708
100,031
28,896 1,138,008
84.7%
73.2%
63.8%
48.8%
71.1%
September October November December Total
26,998
50,904
29,898
11,092
478,321
55,919
188,997 139,163
8,402 1,397,349
88.6%
83.4%
71.8%
62.0%
78.2%
22
Downtown Hotels Occupancy (STR Report)
Compared to Seattle CVB Activity
2013
January February
March
April
May
June
July
August
September October November December
Total
Def R/N
35,275
40,376
27,753
31,838
122,438
45,108
59,108
53,902
24,804
46,785
39,354
7,518
534,259
Lost R/N
25,537
85,781
62,498
127,586
69,004
83,399
92,894
70,210
120,536
115,162
44,690
21,513
918,810
2013 STR
58.8%
70.5%
76.9%
73.6%
83.0%
93.3%
92.9%
95.3%
88.9%
84.7%
73.1%
65.5%
79.8%
March
April
May
June
July
August
2014
January February
September October November December
Total
Def R/N
50,759
34,980
31,012
44,625
90,024
73,680
97,946
42,383
45,150
43,062
30,318
11,074
595,013
Lost R/N
49,704
47,461
114,916
97,384
100,087
191,905
89,121
55,606
78,356
197,775
114,805
9,973
1,147,093
2014 STR
66.6%
76.0%
77.9%
78.9%
82.9%
91.7%
94.3%
How does Seattle consistently repeat 2013 and avoid repeating 2009?
How does Seattle move to 85% occupancy? Tough 5 points!
7/20/2015
23
Los Angeles Convention Center Hotels Occupancy Compared to CVB Activity
2009
January February March
Def R/N
10,896
20,376
52,888
Lost R/N 163,010 125,937 163,105
51.1
54.8
66.3
2009 STR
2010
Def R/N
Lost R/N
2010 STR
2011
Def R/N
Lost R/N
2011 STR
2012
Def R/N
Lost R/N
2012 STR
2013
Def R/N
Lost R/N
2013 STR
2014
Def R/N
Lost R/N
2014 STR
January February
April
May
June
July
August
20,704
47,758
40,398
33,448
7,535
222,066
116,007
201,384
189,366
104,704
127,561
208,230
99,973
3,628
1,724,971
49.2
69.5
66.5
66.1
64.5
60.0
69.1
60.8
48.8
60.6
March
April
May
June
July
August
9,222
162,277
6,339
237,145
26,365
145,483
10,411
190,276
45,487
206,541
46,947
279,711
50,908
124,013
42,966
181,288
62.6
48.2
61.0
53.0
61.1
77.9
70.1
68.6
January February
March
April
May
June
July
August
31,774
125,757
33,395
159,997
35,818
222,207
31,041
169,618
28,734
217,791
28,123
263,007
100,390
184,154
11,914
139,693
71.5
63.8
69.2
57.7
62.3
73.4
80.9
74.2
March
April
May
June
July
August
January February
September October November December
7,708
29,256
47,730
4,307
Total
323,004
September October November December Total
27,147
61,218
17,549
5,260
349,819
148,190
121,201
110,629
86,616
1,993,370
61.9
75.4
65.2
45.6
62.6
September October November December Total
45,143
56,093
13,657
7,916
423,998
168,199
143,727
287,026
26,050
2,107,226
65.7
72.2
67.5
49.6
September October November December
67.4
Total
10,156
223,506
22,317
133,444
42,743
172,835
49,961
130,369
14,656
262,336
74,613
248,270
43,471
223,426
49,921
105,907
39,237
155,044
40,651
191,606
63,671
71,849
5,399
39,721
456,796
1,958,313
71.2
72.9
80.1
76.1
70.8
83.6
74.7
80.6
74.2
78.3
70.7
58.1
74.3
March
April
May
June
July
August
January February
26,071
60,545
13,983
250,259
40,598
215,386
68,348
176,032
28,635
273,467
54,793
183,738
19,603
227,742
18,993
169,467
70.6
74.7
71.8
75.9
72.0
81.6
78.8
85.0
March
April
May
June
July
August
49,488
112,645
58,667
107,833
5,620
147,529
January February
17,259
183,318
36,198
115,369
45,350
306,758
58,130
196,736
22,960
183,076
73.1
78.8
77.7
75.6
76.4
7/20/2015
September October November December Total
31,081
35,278
12,246
10,482
360,111
157,990
174,043
70,231
121,572 2,080,472
76.0
84.9
76.7
61.2
September October November December
28,121
168,270
53,377
193,355
16,581
118,769
9,225
27,243
24
75.8
Total
400,976
1,860,901
HAMA
Convention Bureau
Convention Center
Hotels
Strategic Market Positioning
7/20/2015
25
Hotels
Convention Bureau
Convention Center
Three Major Participants Need To Agree
On Optimal Year For San Antonio…..
3/11/09
26
Convention Bureau
Hotels
Convention Center
3/11/09
What % Group Mix? What
Size/How Many Convention
Events? What Market Segment
Mix?
27
Strategic Alignment
Hotels
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Ownership
Asset Manager
Operations
Sales
Financial
Regional Corporate
Operations
Sales
Revenue Manager
Financial
Executive Committee
General Manager
Controller
DOS
Revenue Manager
Sales Managers
Convention Bureau
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
City Government
City Council
City Manager
Board of Directors
Convention Committee
General Public
Various Stakeholders
Hotels
Restaurants
President
VP Finance
VP Marketing
VP Sales
Director of Sales
Sales Managers
Convention Center
•
•
•
•
•
•
•
•
•
•
•
•
•
•
City Government
City Council
City Manager
Private Mgmt?
Labor Leadership
General Public
Various Stakeholders
Hotels
Restaurants
Contractors
Executive Director
Finance
Sales Leadership
Sales Managers
Louisville/HAMA Meeting
Room Night/Event Metrics
7/20/2015
29
Louisville Pace Report
(6/30/14)
Consumption Benchmark:
3 Year Historical Rolling Average
650,000
600,000
550,000
500,000
450,000
400,000
350,000
300,000
250,000
____
200,000
150,000
100,000
50,000
0
2014
2015
2016
2017
2018
Consum ption Benchm ark
2019
2020
2021
30
Louisville Pace Report
(6/30/14)
Pace Targets: How many room nights needed on the books today to achieve
Consumption Benchmark in each future year?
650,000
600,000
550,000
500,000
450,000
400,000
350,000
300,000
250,000
____
200,000
150,000
100,000
50,000
0
2014
2015
2016
Consum ption Benchm ark
2017
2018
2019
2020
Pace Targets
2021
31
Louisville Pace Report
(6/30/14)
Definite Room Nights comparison to Pace Targets
650,000
600,000
550,000
500,000
450,000
400,000
350,000
300,000
250,000
____
200,000
150,000
100,000
50,000
0
2014
2015
Definite Room Nights
2016
2017
2018
2019
Consum ption Benchm ark
2020
2021
Pace Targets
32
Louisville Pace Report
(6/30/14)
Tentative Room Nights: What is in the pipeline?
650,000
600,000
550,000
500,000
450,000
400,000
350,000
300,000
250,000
____
200,000
150,000
100,000
50,000
0
2014
2015
2016
2017
2018
2019
2020
Definite Room Nights
Tentative Room Nights
Consum ption Benchm ark
Pace Targets
2021
33
Report City: Louisville
Period Ending: June 30, 2014
Louisville R/N
2014
2015
2016
2017
2018
2019
2020
2021
Total
Definite R/N
570,377
389,851
197,128
147,879
90,652
74,299
80,237
0
1,550,423
Pace Targets
549,502
333,674
214,760
157,786
102,696
73,385
56,678
40,705
1,529,186
Variance
20,875
56,177
(17,632)
(9,907)
(12,044)
914
23,559
(40,705)
21,237
Consumption Benchmark
578,629
578,629
578,629
578,629
578,629
578,629
578,629
578,629
4,629,032
Pace Percentage
104%
117%
92%
94%
88%
101%
142%
0%
101%
Total Demand
2,021,065
1,659,508
980,974
866,671
630,356
347,805
190,583
23,449
6,720,411
Lost R/N
1,450,688
1,269,657
783,846
718,792
539,704
273,506
110,346
23,449
5,169,988
28%
23%
20%
17%
14%
21%
42%
0%
23%
35,677
254,327
407,812
365,837
412,503
405,873
313,404
375,805
2,571,238
372
367
84
114
28
50
14
25
9
13
5
7
4
3
0
0
516
579
5
(30)
(22)
(11)
(4)
(2)
1
0
(63)
441
441
441
441
441
441
441
441
3,528
101%
74%
56%
56%
69%
71%
133%
0%
89%
Total Demand Events
858
428
195
131
72
32
17
4
1,737
Lost Events
486
344
167
117
63
27
13
4
1,221
Conversion Percentage
43%
20%
14%
11%
13%
16%
24%
0%
30%
85
200
153
99
80
42
32
19
710
Conversion Percentage
Tentative R/N
Louisville Events
Definite Events
Pace Targets
Variance
Consumption Benchmark
Pace Percentage
Tentative Events
7/20/2015
34
Louisville
Peer Set Reports
7/20/2015
35
Report City: Louisville
Louisville Data
Period Ending: June 30, 2014
2016
2017
2018
2019
2014
2015
Definite R/N
570,377
389,851
197,128
147,879
90,652
Pace Targets
549,502
333,674
214,760
157,786
Consumption Benchmark
578,629
578,629
578,629
Pace Percentage
104%
117%
Total Demand R/N
2,021,065
Lost R/N
Conversion Percentage
Tentative R/N
2020
2021
Total
74,299
80,237
0
1,550,423
102,696
73,385
56,678
40,705
1,529,186
578,629
578,629
578,629
578,629
578,629
4,629,032
92%
94%
88%
101%
142%
0%
101%
1,659,508
980,974
866,671
630,356
347,805
190,583
23,449
6,720,411
1,450,688
1,269,657
783,846
718,792
539,704
273,506
110,346
23,449
5,169,988
28%
23%
20%
17%
14%
21%
42%
0%
23%
35,677
254,327
407,812
365,837
412,503
405,873
313,404
375,805
2,571,238
Peer Set Data: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite R/N
2,944,622
2,174,818
1,378,545
1,045,516
806,925
462,536
333,391
190,962
9,337,315
Pace Targets
2,709,327
2,041,752
1,555,910
1,216,110
892,629
567,263
369,963
268,070
9,621,024
Consumption Benchmark
2,817,349
2,847,350
2,877,351
2,907,351
2,907,351
2,907,351
2,907,351
2,907,351
23,078,805
Pace Percentage
109%
107%
89%
86%
90%
82%
90%
71%
97%
Total Demand R/N
10,128,295
8,662,363
5,994,635
4,037,653
3,326,317
1,701,854
1,022,288
579,670
35,453,075
Lost R/N
7,183,673
6,487,545
4,616,090
2,992,137
2,519,392
1,239,318
688,897
388,708
26,115,760
29%
25%
23%
26%
24%
27%
33%
33%
26%
172,032
987,584
1,461,874
1,272,595
1,284,957
1,139,201
811,709
818,023
7,947,975
Conversion Percentage
Tentative R/N
7/20/2015
36
Report City: Louisville
Period Ending: June 30, 2014
Louisville Data
2014
372
367
2015
84
114
2016
28
50
2017
14
25
208
9
13
2019
5
7
2020
4
3
2021
0
0
Total
516
579
441
441
441
441
441
441
441
441
3,528
101%
74%
56%
56%
69%
71%
133%
0%
89%
Total Demand Events
858
428
195
131
72
32
17
4
1,737
Lost Events
486
344
167
117
63
27
13
4
1,221
Conversion Percentage
43%
20%
14%
11%
13%
16%
24%
0%
30%
85
200
153
99
80
42
32
19
710
Peer Set Data: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
2,442
791
338
145
107
52
23
Definite Events
2,226
828
410
225
137
72
34
Pace Targets
15
20
3,913
3,952
Definite Events
Pace Targets
Consumption Benchmark
Pace Percentage
Tentative Events
Consumption Benchmark
2,601
2,601
2,601
2,601
2,601
2,601
2,601
2,601
20,808
Pace Percentage
110%
96%
82%
64%
78%
72%
68%
75%
99%
Total Demand Events
5,780
2,864
1,436
751
423
178
87
46
11,565
Lost Events
3,338
2,073
1,098
606
316
126
64
31
7,652
Conversion Percentage
42%
28%
24%
19%
25%
29%
26%
33%
34%
Tentative Events
380
868
617
383
257
148
89
58
2,800
7/20/2015
37
Louisville
Sample Strategic Planning Calendar
7/20/2015
38
Louisville 2016 R/N
JAN
FEB
MAR
APR
MAY
JUN
Definite Room Nights
11,610
61,933
2,163
20,864
2,420
33,230
Pace Targets
6,715
29,201
26,974
19,634
9,995
23,527
Consumption Benchmark
15,681
68,737
65,908
49,309
26,096
64,068
Pace Percentage
173%
212%
8%
106%
24%
141%
Total Demand Room Nights 34,978
69,698
37,979 140,211 45,147 121,473
Lost Room Nights
23,368
7,765
35,816 119,347 42,727
88,243
Conversion Percentage
33%
89%
6%
15%
5%
27%
Tentative Room Nights
20,334
12,303
64,809
37,220
36,947
28,407
Peer Set R/N: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite Room Nights
33,987 111,043 182,248 185,713 77,855 205,207
Pace Targets
76,870 145,624 191,967 165,111 102,928 206,243
Consumption Benchmark
122,506 253,598 329,803 283,822 191,986 369,519
Pace Percentage
44%
76%
95%
112%
76%
99%
Total Demand Room Nights 285,918 279,414 535,297 687,241 570,041 745,004
Lost Room Nights
251,931 168,371 353,049 501,528 492,186 539,797
Conversion Percentage
12%
40%
34%
27%
14%
28%
Tentative Room Nights
117,060 95,345 127,481 100,886 106,711 156,628
Louisville 2016 Events
Definite Events
2
3
2
3
1
2
Pace Targets
3
4
7
6
4
5
Consumption Benchmark
17
27
49
49
35
41
Pace Percentage
67%
75%
29%
50%
25%
40%
Total Demand Events
10
9
15
26
14
15
Lost Events
8
6
13
23
13
13
Conversion Percentage
20%
33%
13%
12%
7%
13%
Tentative Events
9
13
20
17
14
9
Peer Set Events: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite Events
19
18
40
51
25
35
Pace Targets
29
31
47
52
38
42
Consumption Benchmark
130
158
255
294
226
266
Pace Percentage
66%
58%
85%
98%
66%
83%
Total Demand Events
74
82
143
175
128
157
Lost Events
55
64
103
124
103
122
Conversion Percentage
26%
22%
28%
29%
20%
22%
Tentative Events
45
38
69
68
61
54
JUL
13,412
19,274
54,460
70%
113,562
100,150
12%
49,208
AUG
42,710
24,358
70,161
175%
116,208
73,498
37%
30,350
SEP
1,388
13,680
39,875
10%
135,469
134,081
1%
11,900
OCT
6,391
22,675
67,122
28%
118,155
111,764
5%
46,751
NOV
1,007
12,846
39,009
8%
24,688
23,681
4%
59,786
DEC
0
5,881
18,203
0%
23,406
23,406
0%
9,797
TOTAL
197,128
214,760
578,629
92%
980,974
783,846
20%
407,812
159,099
154,338
298,489
103%
717,213
558,114
22%
200,265
105,286
117,091
232,129
90%
434,416
329,130
24%
132,711
64,664
100,271
204,752
64%
646,201
581,537
10%
145,701
152,568
147,420
291,279
103%
498,303
345,735
31%
139,598
46,135
79,519
170,015
58%
435,729
389,594
11%
123,389
54,740
68,528
129,453
80%
159,858
105,118
34%
16,099
1,378,545
1,555,910
2,877,351
89%
5,994,635
4,616,090
23%
1,461,874
7
6
53
117%
27
20
26%
16
2
3
32
67%
15
13
13%
7
1
4
45
25%
23
22
4%
15
4
4
44
100%
21
17
19%
14
1
3
35
33%
14
13
7%
14
0
1
14
0%
6
6
0%
5
28
50
441
56%
195
167
14%
153
43
41
262
105%
166
123
26%
57
20
27
190
74%
99
79
20%
42
28
35
261
80%
143
115
20%
72
34
37
293
92%
139
105
24%
64
17
23
190
74%
102
85
17%
37
8
8
76
100%
28
20
29%
10
338
410
2,601
82%
1,436
1,098
24%
617
Louisville 2016 R/N
JAN
FEB
MAR
Definite Room Nights
11,610
61,933
2,163
Pace Targets
6,715
29,201
26,974
Consumption Benchmark
15,681
68,737
65,908
Pace Percentage
173%
212%
8%
Total Demand Room Nights
34,978
69,698
37,979
Lost Room Nights
23,368
7,765
35,816
Conversion Percentage
33%
89%
6%
Tentative Room Nights
20,334
12,303
64,809
Peer Set R/N: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite Room Nights
33,987
111,043
182,248
Pace Targets
76,870
145,624
191,967
Consumption Benchmark
122,506
253,598
329,803
Pace Percentage
44%
76%
95%
Total Demand Room Nights
285,918
279,414
535,297
Lost Room Nights
251,931
168,371
353,049
Conversion Percentage
12%
40%
34%
Tentative Room Nights
117,060
95,345
127,481
Louisville 2016 Events
Definite Events
2
3
2
Pace Targets
3
4
7
Consumption Benchmark
17
27
49
Pace Percentage
67%
75%
29%
Total Demand Events
10
9
15
Lost Events
8
6
13
Conversion Percentage
20%
33%
13%
Tentative Events
9
13
20
Peer Set Events: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite Events
19
18
40
Pace Targets
29
31
47
Consumption Benchmark
130
158
255
Pace Percentage
66%
58%
85%
Total Demand Events
74
82
143
Lost Events
55
64
103
Conversion Percentage
26%
22%
28%
Tentative Events
45
38
69
APR
20,864
19,634
49,309
106%
140,211
119,347
15%
37,220
MAY
2,420
9,995
26,096
24%
45,147
42,727
5%
36,947
JUN
33,230
23,527
64,068
141%
121,473
88,243
27%
28,407
185,713
165,111
283,822
112%
687,241
501,528
27%
100,886
77,855
102,928
191,986
76%
570,041
492,186
14%
106,711
205,207
206,243
369,519
99%
745,004
539,797
28%
156,628
3
6
49
50%
26
23
12%
17
1
4
35
25%
14
13
7%
14
2
5
41
40%
15
13
13%
9
51
52
294
98%
175
124
29%
68
25
38
226
66%
128
103
20%
61
35
42
266
83%
157
122
22%
54
Louisville 2016 R/N
JUL
AUG
SEP
Definite Room Nights
13,412
42,710
1,388
Pace Targets
19,274
24,358
13,680
Consumption Benchmark
54,460
70,161
39,875
Pace Percentage
70%
175%
10%
Total Demand Room Nights
113,562
116,208
135,469
Lost Room Nights
100,150
73,498
134,081
Conversion Percentage
12%
37%
1%
Tentative Room Nights
49,208
30,350
11,900
Peer Set R/N: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite Room Nights
159,099
105,286
64,664
Pace Targets
154,338
117,091
100,271
Consumption Benchmark
298,489
232,129
204,752
Pace Percentage
103%
90%
64%
Total Demand Room Nights
717,213
434,416
646,201
Lost Room Nights
558,114
329,130
581,537
Conversion Percentage
22%
24%
10%
Tentative Room Nights
200,265
132,711
145,701
Louisville 2016 Events
Definite Events
7
2
1
Pace Targets
6
3
4
Consumption Benchmark
53
32
45
Pace Percentage
117%
67%
25%
Total Demand Events
27
15
23
Lost Events
20
13
22
Conversion Percentage
26%
13%
4%
Tentative Events
16
7
15
Peer Set Events: Louisville, Charlotte, Indianapolis, Kansas City, Nashville, Pittsburgh
Definite Events
43
20
28
Pace Targets
41
27
35
Consumption Benchmark
262
190
261
Pace Percentage
105%
74%
80%
Total Demand Events
166
99
143
Lost Events
123
79
115
Conversion Percentage
26%
20%
20%
Tentative Events
57
42
72
OCT
6,391
22,675
67,122
28%
118,155
111,764
5%
46,751
NOV
1,007
12,846
39,009
8%
24,688
23,681
4%
59,786
DEC
0
5,881
18,203
0%
23,406
23,406
0%
9,797
TOTAL
197,128
214,760
578,629
92%
980,974
783,846
20%
407,812
152,568
147,420
291,279
103%
498,303
345,735
31%
139,598
46,135
79,519
170,015
58%
435,729
389,594
11%
123,389
54,740
68,528
129,453
80%
159,858
105,118
34%
16,099
1,378,545
1,555,910
2,877,351
89%
5,994,635
4,616,090
23%
1,461,874
4
4
44
100%
21
17
19%
14
1
3
35
33%
14
13
7%
14
0
1
14
0%
6
6
0%
5
28
50
441
56%
195
167
14%
153
34
37
293
92%
139
105
24%
64
17
23
190
74%
102
85
17%
37
8
8
76
100%
28
20
29%
10
338
410
2,601
82%
1,436
1,098
24%
617
42
Annual/Monthly Detail With or
Without Group Target Option
THE TAP REPORT for Hotels
Amer Vintners Society
New Years
Day
Jan-14
Total Available
Group Target
Mkt Rms Sold
Rooms Unsold
Net Peer Set Sold
Hotel Rms Sold
Mkt Grp Occupancy
Hotel Market Share:
W
Th
F
S
Su
M
T
W
Th
F
S
Su
M
F
S
Su
M
W
Th
F
1/1
1/2
1/3
1/4
1/5
1/6
1/7
1/8
1/9
1/10
1/11
1/12
1/13
1/17
1/18
1/19
1/20
1/29
1/30
1/31
1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872
157 181 613 500 175 268 340
73
84
144 134 180
5
20
782 750 750 663 425 250
1090 1122 1122 1209 1447 1622 1852 1867 1728 1738 1692 1788 1799 1715 1691 1259 1372 1697 1604 1532
144 166 608 500 119 208 285
67
84
144 115 138
5
20
768 719 709 590 420 250
55
60
56
0
5
15
13
6
0
42
19
0
0
0
0
5
73
41
31
14
8% 10% 33% 27% 9% 14% 18%
4%
7% 10% 4%
8%
0%
42% 40% 40% 35% 23% 13% 1%
0% 32% 22% 16%
1%
8%
8%
8%
0% 14% 23% 0%
0%
0%
0%
5% 11% 1%
4%
2%
Presidents Day
Winter Festival of Ice
Day
Feb-14
Total Available
Group Target
Mkt Rms Sold
Rooms Unsold
Net Peer Set Sold
Hotel Rms Sold
Mkt Grp Occupancy
Hotel Market Share:
•
•
•
% of Total
Total Inventory
58,032
0%
0
8,291
49,741
7,790
501
14%
6%
S
Su
M
T
W
Th
F
S
Su
M
T
W
Th
M
T
W
Th
2/1
2/2
2/3
2/4
2/5
2/6
2/7
2/8
2/9
2/10
2/11
2/12
2/13
2/17
2/18
2/19
2/20
1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872 1872
230 174 109
82
811 716 700 358 454 258 369 400 141 158 209 309 131
1061 1156 1172 1514 1418 1614 1503 1472 1731 1714 1663 1563 1741 1790 1642 1698 1763
89
181 156
78
138 192 308 130
95
754 661 614 253 327 212 261 275
20
18
49
4
1
1
17
20
46
108 125
46
105 127
86
55
57
6%
4% 12% 9%
8% 11% 17% 7%
43% 38% 37% 19% 24% 14% 20% 21% 8%
5% 21% 10% 18%
1%
0%
8% 12% 29% 28% 18% 29% 31% 33% 13% 8%
7%
Compares Hotel Group Production to Peer Set’s
1 Page per Year, by Month
Can include Convention Center Major Availability, Special Event/Date Highlights
% of Total
Total Inventory
52,416
0%
0
8,501
43,915
6,914
1,587
16%
19%
% of Total
Annual Totals Inventory
Total Available 683,280
0%
0
Group Target
Mkt Rms Sold 115,009
Rooms Unsold 568,271
94,164
Net Peer Set Sold
20,845
Hotel Rms Sold
17%
Mkt Grp Occupancy
18%
Hotel Market Share:
43
THE TAP REPORT for Hotels
Period Ending: May 31, 2014
Report Date: June 23, 2014
<YourHotelCity>
HISTORICALS:
•One-time submission for historical
data 1-5 Years; all hotels must submit
•Ready comparison of past
performance against current booking
pace
•One page per year of historicals by
month and day included in reports
GROUP CAPS (optional):
•Each Hotel provides desired level of
group business by quarter and pattern
•Aggregated for Market, Updated
Annually
•Provides a general group benchmark
relative to current group definites
achieved
SUMMARY ALL YEARS
Rooms: 150
JAN
Total Inventory Available
Group Rms Available
Total Mkt Group Rms Sold
Net Peer Set Group Rms Sold
Hotel Group Rms Sold
Hotel Group Occupancy
Hotel Group Mkt Share
Total Mkt Group Occupancy
Total Mkt % of Group Rms Avail Sold
2012
58,032
0
6,853
5,701
1,152
25%
17%
12%
0%
2013
58,032
0
3,016
2,503
513
11%
17%
5%
0%
2014
58,032
0
4,326
3,825
501
11%
12%
7%
0%
2015
58,032
0
1,314
1,314
0
0%
0%
2%
0%
2016
58,032
0
1,180
1,180
0
0%
0%
2%
0%
2017
58,032
0
0
0
0
0%
0%
0%
0%
2018
58,032
0
275
275
0
0%
0%
0%
0%
FEB
Total Inventory Available
Group Rms Available
Total Mkt Group Rms Sold
Net Peer Set Group Rms Sold
Hotel Group Rms Sold
Hotel Group Occupancy
Hotel Group Mkt Share
Total Mkt Group Occupancy
Total Mkt % of Group Rms Avail Sold
2012
54,288
0
8,171
6,907
1,264
29%
15%
15%
0%
2013
52,416
0
6,153
4,999
1,154
27%
19%
12%
0%
2014
52,416
0
7,008
5,421
1,587
38%
23%
13%
0%
2015
52,416
0
4,172
3,432
740
18%
18%
8%
0%
2016
54,288
0
482
482
0
0%
0%
1%
0%
2017
52,416
0
0
0
0
0%
0%
0%
0%
2018
52,416
0
0
0
0
0%
0%
0%
0%
MAR
Total Inventory Available
Group Rms Available
Total Mkt Group Rms Sold
Net Peer Set Group Rms Sold
Hotel Group Rms Sold
Hotel Group Occupancy
Hotel Group Mkt Share
Total Mkt Group Occupancy
Total Mkt % of Group Rms Avail Sold
2012
58,032
0
13,525
10,858
2,667
57%
20%
23%
0%
2013
58,032
0
12,397
10,175
2,222
48%
18%
21%
0%
2014
58,032
0
15,147
12,380
2,767
60%
18%
26%
0%
2015
58,032
0
1,935
1,905
30
1%
2%
3%
0%
2016
58,032
0
1,032
436
596
13%
58%
2%
0%
2017
58,032
0
0
0
0
0%
0%
0%
0%
2018
58,032
0
0
0
0
0%
0%
0%
0%
TOTAL
Total Inventory Available
Group Rms Available
Total Mkt Group Rms Sold
Net Peer Set Group Rms Sold
Hotel Group Rms Sold
Hotel Group Occupancy
Hotel Group Mkt Share
Total Mkt Group Occupancy
Total Mkt % of Group Rms Avail Sold
2012
685,152
0
135,871
111,519
24,352
44%
18%
20%
0%
2013
683,280
0
114,754
95,184
19,570
36%
17%
17%
0%
2014
683,280
0
108,954
87,928
21,026
38%
19%
16%
0%
2015
683,280
0
37,744
26,397
11,347
21%
30%
6%
0%
2016
685,152
0
17,799
12,385
5,414
10%
30%
3%
0%
2017
683,280
0
6,217
4,286
1,931
4%
31%
1%
0%
2018
683,280
0
1,492
850
642
1%
43%
0%
0%
44
Monthly Data Download
DGR_Date
Num_Group_Rooms
1/1/2014
80
1/2/2014
100
1/3/2014
300
1/4/2014
300
1/5/2014
300
1/6/2014
50
1/7/2014
25
1/8/2014
0
1/9/2014
42
1/10/2014
60
1/11/2014
110
1/12/2014
160
1/13/2014
75
1/14/2014
10
1/15/2014
35
1/16/2014
30
1/17/2014
65
(running all the way through to 12/31/2018)
• Hotel downloads from sales
booking system, copy into
Excel template we provide,
email to us on set due date
• Two columns of information
• No group names, rates or
other sensitive information
• Total Definite NET
Group/Convention Rooms
only
45
•
•
Annual and Monthly Graphs for current and next year
Market Group Targets Optional
46
Monthly Detail Graph – 2 Years by Month
• Market Group Target Measurement included in reports with Group Targets
47
The TAP Report
For more information please contact:
Jeff Eastman
Trends Analysis Projections LLC
12313 West 125th Terrace
Overland Park, KS 66213
Telephone: 913-261-8465
Cell: 913-961-3875
E-mail: [email protected]
7/20/2015
48