The Bridge

Transcript The Bridge

The Bridge

IKEA and Linnaeus University together

The Bridge

A strategic collaboration between IKEA and Linnaeus University. A programme for entrepreneurship, innovation, and production – for a better everyday life at home for the many people.

A long-term investment between IKEA and Linnaeus University, that began in 2009.

The Bridge builds connections between…

… Life at Home and the production process … students within business, engineering and design … the academic world and the entrepreneurial world … today’s students and tomorrow’s leaders

Building The Bridge together

Besides having a common heritage from Småland, IKEA and Linnaeus University are also united by The Bridge, through a common vision, structure, and direction.

It’s a simple equation…

1+1=3

• • • • • • •

The IKEA culture

Honesty, simplicity, and clarity Functionality Warmth and humanity Humbleness Smartness and thriftiness On the side of the many people Growing by developing together • • • •

The Linnaeus University culture

Always being curious Constantly thinking in new ways Creating usefulness in whatever we do Growing by developing together

• • • • •

IKEA benefits

Business advantages Expertise in important subject areas To run material and technical development projects Source for new talent to IKEA Collaboration with Linnaeus University strengthens IKEA’s desire to promote curiosity, innovative thinking, and togetherness • • •

Linnaeus University benefits

Strengthen the attractiveness of Linnaeus University Forum for long-term, meaningful research and education within Life at home and sustainable production Collaboration with IKEA strengthens Linnaeus University’s vision to promote curiosity, innovative thinking, and togetherness

Organisation

Samarbetsrådet

A council; Samarbetsrådet, has been formed with representatives from IKEA and Linnaeus University. Pro-Rector Lena Fritzén is the chairman of the council.

The council’s assignment is to support the development and follow-up of the collaboration.

Samarbetsrådet consists of the following members IKEA

Thomas Carlzon, MD IKEA AB Lena Axén Jergmo, IKEA of Sweden AB Jörgen Svensson, IKEA of Sweden AB

Linnaus University

Lena Fritzén, Pro-Rector Bengt Nilsson, PhD Student Saara L Taalas, Professor

Reciters

Ylva Dandanell Daveby, Programme Director Anna Carlström, Programme Manager

Professorship and PhD students

The Bridge has its own professor, Saara Taalas, and four PhD students, conducting research within the fields of technology, business administration, and design.

The Bridge also has two adjunct professors from IKEA. Gudmund Vollbrecht, in the field of forestry and wood technology, and Lars Dafnäs, in the field of design.

The five pillars of The Bridge

1. Academic research 2. Development projects 3. Education 4. Identify and develop tomorrow’s competence 5. The Bridge library

Products

Prioritised programmes

IKEA and Linnaeus University have worked out a list of prioritised programmes at Linnaeus University having a strategic match with The Bridge programme. Students on these programmes will have the opportunity to come into contact with IKEA through guest lectures, educational visits, case studies, and degree projects.

Home Sweet Home

Students from the fields of business, engineering and design form a multidisciplinary team and work together, both theoretically and practically. In this summer course, the concepts of creativity, reflection, and practical implementation are all based on ideas about Life at Home.

Innovation through Business, Engineering and Design

The master programme will have an interdisciplinary approach, covering business and engineering as well as design. The programme will enable students to learn from each other’s skills and increase their ability to engage in various projects and product development.

Lnu.se/masterinnovation