Transcript Document

REIMAGINE
EVERYTHING
Strategic Technology
Trends for 2015 and
Beyond and the Affect on
Organizations
IT'S TIME TO
Reginald J. Henry, CAE
(Reggie)
Phone:
Email:
Web Site:
Twitter:
(202) 326-9547
[email protected]
http://www.asaecenter.org
@ReggieHenry
“any sufficiently
advanced technology is
indistinguishable from
magic.”
Sir Arthur Charles Clarke
co-writer of the screenplay for the
movie 2001: A Space Odyssey
We now have sufficiently
advanced technology
a "real"
food truck!
recently...
a really
"smart"
refrigerator
We now
have
to PeaPod
sufficiently
advanced
technology
©NAIOP 2013
what's the major shift?
We are now in the age of
the customer, with buyers
using technology to gain
control over institutions.
That power flows from
customers’ newfound ability
to seamlessly price, critique,
and direct their purchases.
George Colony, CEO
Forester
what's the major shift?
IT focused on the
"customer
experience" and
building systems that
allow the customer to
"manage" the
relationship
IT focused on
internal systems
and building
systems that
"manage" the
customer
relationships
what caused the shift?
Digital disruption refers to changes enabled by digital technologies
that occur at a pace and magnitude that disrupt established ways of
value creation, social interactions, doing business and more generally
our thinking.
Associate Professor Kai Riemer
Chair of Discipline of Business Information Systems, University of Sydney Business School
what are the disrupters?
Social Technology
Both public and private social networks,
collaborative technologies, unified
communications, etc.
Mobile Technology
Mobile access to everything
Cloud Technology
Data storage, application servers, email
solutions, etc., all cloud based
Analytics
Data that tells us not only what we've done, but
more importantly, what we should do!
why we need to shift!
http://www.zdnet.com/blog/hinchcliffe
/
©NAIOP 2013
Mobile Technology
why we need to shift!
why we need to shift!
why we need to shift!
The continued rise and
evolution of the Mobile User
it's not just the phone, it's
the overall environment,
the users context, their
needs
it's not just user interface design, it's user experience design!
How do we connect people to the environments we
place them in, both virtual and brick and mortar?
...and don't forget about your staff!
We are entering the age of "supermobility," in which mobile devices
will provide all of the tools and technology that employees need to be
productive on the go, including voice, video and content collaboration
solutions.
Jack Uldrich
"Revolutionising the Future Workplace,"
Soooo....where do I start?
Develop a Mobile Mindset!
Think Mobile First!!
Develop a Mobile Mindset!
Your customer/member is
experiencing a mobile mind shift: the
expectation that she can get what
she wants in her immediate
context and moments of need.
As a result, mobile is central to the
customer experience. It's where the
customer journey begins!
Think Presence at the Point of Need!
Develop a Mobile Mindset!
It’s, ultimately, a re-imagining of how our
content fits our users needs. Just think
about what Mobile First really implies.
“What tasks make sense to the user?”
“What does the user want?” “What is
going to be most relatable to the user?”
All of these things are focused on the
personal nature of the experience.
Jason Grigsby, Vice President, Mobile and Web Strategist
Cloud Four, Inc.
Think Presence at the Point of Need!
So what should I be doing?
Take Advantage of Mobile
•
THINK MOBILE FIRST!
•
Your current website and its structure are not useful on
a mobile device. Responsive design is a must, but it will
be just the cost of entry in the future. Rethink your
offerings in the "mobile context".
•
When designing the mobile experience, think task not
brand. Think convenience store, not supermarket.
•
Mobile devices give us the unique opportunity to be
"Present at the Point of Need!"
•
REIMAGINE STUFF!!
REIMAGINE AMS ACCESS
Mobile USAGE is Different!
vs.
REIMAGINE AMS ACCESS
In order to provide the level of
experience you want your members
to have, you most likely are using
systems in addition to your AMS.
This best of breed approach is
necessary to remain competitive
and relative.
To accommodate these other
tools, build world-class APIs.
Social Technology
Both public and private social networks,
collaborative technologies, unified
communications, etc.
Mobile Technology
Mobile access to everything
Cloud Technology
Data storage, application servers, email
solutions, etc., all cloud based
Analytics
Data that tells us not only what we've done, but
more importantly, what we should do!
Social Technology
...and don't forget about your staff...
...give them the cloud-based, social,
collaboration tools they need!
consider Unified Communications
are you ready for...
RETHINK STUFF
mobile proximity platforms
location awareness
Introducing Beacons
Proximity service platforms utilize a combination of mobile
wireless technologies to detect the presence of visitors and the
mobile devices they carry.
These platforms allow you
to provide location based
services and messaging.
Introducing Beacons
Introducing Beacons!!
The newest phones all have
beacon aware features built in!
Mobile Application Proximity Platforms
How They Work
Mobile Application Proximity Platforms
How They Work
Exhibit Hall Heat Map
Specific
Exhibitor
Report
Best in Show!
"sticky" booths
Rethink Content Strategy
1. You must have a taxonomy! It is the common language that's
used to categorize your resources and by which your members
indicate their interests/needs. The taxonomy must be present
in every digital system you have. Period!
Rethink Content Strategy
1. You must have a taxonomy! It is the common language that's
used to categorize your resources and by which your members
indicate their interests/needs. The taxonomy must be present
in every digital system you have. Period!
2. In the future, most organizations will have multiple websites or
other types of content repositories. Most likely they will have
multiple content management systems. You've got to find a
way to mitigate content silos!
Solution?
"Middleware"
Create a process that indexes content from all sites.
Content from anywhere becomes available everywhere!
While we're at it, rethink our search experience
Rethink Content Strategy
1. You must have a taxonomy! It is the common language that's
used to categorize your resources and by which your members
indicate their interests/needs. The taxonomy must be present
in every digital system you have. Period!
2. In the future, most organizations will have multiple websites or
other types of content repositories. Most likely they will have
multiple content management systems. You've got to find a
way to mitigate content silos!
3. It's not about search and find anymore, it's more about know
and deliver.
Social Technology
Cloud Technology
Both public and private social networks,
collaborative technologies, unified
communications, etc.
Data storage, application servers, email
solutions, etc., all cloud based
SMAC
Mobile Technology
Mobile access to everything
Analytics
Data that tells us not only what we've done, but
more importantly, what we should do!
The cloud is here to stay...
and that's a good thing!
Here's why...
Competitiveness
Small and medium sized business can gain access to
enterprise-class technologies at a fraction of the cost of
buying and hosting it themselves.
Business Agility!!
New research shows a
connection between the use
of cloud computing and
increased business agility and
competitive advantage.
Business Agility in the Cloud - 2014
One of the main advantages of cloud computing is
mobility. Using cloud-based technologies means
that you can work wherever you have Internet
access...and increasingly on whatever device you
want to!
Business Agility in the Cloud - 2014
Most of the work tools I use today are delivered via an "App
Store" in a cloud-based model.
So what should I be doing?
DON'T BUY ANOTHER SERVER!!
Use software as a service (SaaS)
whenever possible
Minimize investments and complexity of
on-premise systems
When deploying on-premise servers and
services, virtualize them and start to build
your own private cloud
Avoid or at least minimize "client-server"
applications in your organization
Social Technology
Cloud Technology
Both public and private social networks,
collaborative technologies, unified
communications, etc.
Data storage, application servers, email
solutions, etc., all cloud based
SMAC
Mobile Technology
Mobile access to everything
Analytics
Data that tells us not only what we've done, but
more importantly, what we should do!
BIG
DATA....
Analytics
...or BIG
PERSPECTIVE?
Don't
Guess...KNOW!
The Three "V's" of Big Data
Volume. Transaction-based data stored through the years. Unstructured
data streaming in from social media. Increasing amounts of sensor and
machine-to-machine data being collected. In the past, excessive data
volume was a storage issue. But with decreasing storage costs, other
issues emerge, including how to determine relevance within large data
volumes and how to use analytics to create value from relevant data.
Velocity. Data is streaming in at unprecedented speed and must be
dealt with in a timely manner. Reacting quickly enough to deal with data
velocity is a challenge for most organizations.
Variety. Data today comes in all types of formats. Structured, numeric
data in traditional databases. Information created from line-of-business
applications. Unstructured text documents, email, video, audio, stock
ticker data and financial transactions.
Big Data....or Big Perspective?
What does a member's
(customers) "profile"
really look like?
Where are they
creating value that
goes unnoticed, or
worse, unrewarded?
Big Data....or Big Perspective?
What does a member's
(customers) "profile"
really look like?
Where are they
creating value that
goes unnoticed, or
worse, unrewarded?
Business Intelligence
"Business Intelligence is a set of
methodologies, processes,
architectures, and technologies
that transform raw data into
meaningful and useful information
used to enable more effective
strategic, tactical, and operational
insights and decision-making."
Business Analytics - What's Involved?
Step 4 - Build dashboards, stock
reports, and adhoc reporting
capabilities
Step 1 - Work with a
consultant to develop specific
metrics, goals, and vision for
Business Analytics
EMS
FMS
Step 2
AMS
LMS
CMS
Step 2 - Build a Data Warehouse
combining information from all of
our data stores in to a single
reporting and analytics platform
Step 3 - Develop needed "data
marts" to address specific reporting
and/or analysis needs
Final Thoughts
Thank You for Your Time
and Attention