Transcript White Text, Rockwell 40pt, Title Case Cap Style

Distracted Driving:
Avoid Becoming A Statistic
Distracted Driving Statistics
• In 2010, there were a total of 32,788 fatalities.
(NHTSA)
• In 2009, 5,474 people were killed in crashes
involving driver distraction (16% of total
fatalities). (NHTSA)
• 20% of 1.8 million injury crashes involved
distracted driving (NHTSA)
• 40% of all American teens say they have been
in a car when the driver used a phone in a way
that puts people in danger. (Pew)
Distracted Driving Statistics
• Headset cell phone use is not substantially safer
than handheld use. (VTTI)
• Drivers who use hand-held devices are 4 times
more likely to get into crashes serious enough
to injure themselves (Monash Univ.)
• Driving while using a cell phone reduces the
amount of brain activity associated with driving
by 37%. (Carnegie Mellon)
Definition
What is distracted driving?
• Visual
• Manual
• Cognitive
Distracted driving is any non-driving activity/ a
person engages in that has a potential to distract
him or her from the primary task of driving and
increases the risk of crashing
Risks VS Attention/Distraction
100
75
50
25
0
R
I
S
K
Risk
R
I
S
K
R
I
S
K
Attention
R
I
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K
R
I
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K
TIME
Multitasking Demonstration
Merge
Slippery When Wet
Curve
Start
Writing
Start
Writing
Merge
Slippery When Wet
Curve
Start
Writing
Drive Cam – What is it?
Visual Distraction
Visual Distraction
Cognitive Distraction
Cognitive Distraction
Cognitive Distraction
Cognitive Distraction
Research
…..conversing on cell phones while
driving disrupts the driver's attention
to the visual environment, leading to
what the authors call "inattention
blindness," or the inability to recognize
objects encountered in the driver's
visual field
David Strayer, Frank Drews and William Johnston at the University of Utah
What causes crashes?
• 95% Indecision or Poor Decisions
• 5% Mechanical Defects or
Environment
Decision Making Process
Seeing
Hearing
Feeling
Input
Knowledge & Training
Experience & Attitude
Output
Decisions
Research
When drivers were conversing on either
a handheld or hands-free cell phone,
their braking reactions were delayed
and they were involved in more traffic
accidents than when they were not
conversing on a cell phone.
David Strayer, Frank Drews and William Johnston at the University of Utah
Stopping Distance
Perception Time
0.75 Seconds
Reaction Time
0.75 Seconds
Breaking Time
?
Distance Traveled
Traveling at 75 mph
(110 ft/sec)
0.75 sec perception = 82.5 ft
+0.75 sec reaction = 82.5 ft
1.5 sec = 165 ft before braking
Apps
• Vlingo – Voice activated and reads texts
• DriveSafe.ly Reads and responds to emails and text messages
• iZup, tXtBlocker, CellSafety and
ZoomSafer - lock phone while in motion
– GPS based
• CellControl – hardware installed into
vehicle - ODBII
Example Policy Statements
• Employees must comply with Federal,
State, or Local regulations which may
exist to control usage of mobile devices
while operating a motor vehicle.
• Drivers may not send or review received
text messages, either on a companyowned or personally-owned device.
Example Policy Statements
Drivers may not operate any other mobile
device, including but not limited to a
Personal Digital Assistant (PDA),
Converged Device (Blackberry), Pocket PC,
binaural headset-based audio device such
as an MP3 player, or laptop computer,
whether a company-owned or personallyowned device.
Example Policy Statements
Any employee who fails to adhere
to this policy may be subject to
disciplinary action, including, for
example, written warning, and/or
subsequent restrictions on using a
vehicle for company business.
Negligent Entrustment
…..must prove
1. That the owner entrusted the vehicle to the
driver;
2. That the driver was unlicensed, incompetent,
or reckless;
3. That the owner knew or should have known
that the driver was unlicensed, incompetent,
or reckless;
Negligent Entrustment
…..must prove
4. That the driver was negligent in the
operation of the vehicle;
5. That the driver’s negligence resulted in
damages
Negligent Entrustment Case
Studies
• A nine (9) year old died and several other
people were seriously injured. Insured's driver
was operating one of the vehicles involved.
Insured sued for negligent operation of a
vehicle and under the doctrine of respondent
superior.
Liability = $2.5 million
Reputational Liability = ?
Negligent Entrustment Case
Studies
• Insured vehicle struck while attempting a left
turn. Insured driver found to be using alcohol.
The passenger in the insured vehicle suffered
severe bodily injury. The insured operator was
killed.
WC Costs – Statutory
Potential Liability $2.9 million
Reputational Liability = ?
Technologies to help….
• DriveCam http://www.drivecam.com/
• SmartDrive http://www.smartdrive.net/
• Onboard Advisor
https://www.onboardadvisor.com/
• GreenRoad http://www.greenroad.com/
• Envision http://www.datadrivensafety.com/
Technologies to help….
• License Monitor
http://www.licensemonitor.com/
• State license event automatic notification
service
– ex. New York State LENS (License Event
Notification System)
Distracted Driving:
Avoid Becoming A Statistic
Resources:
US Department of Transportation
Network of Employers for Traffic Safety
National Highway Traffic Safety Administration
Liberty Mutual Loss Control Advisory Services
ANSI/ASSE Z15.1-2006 Safe Practices for Motor Vehicle Operation