Transcript Slide 1
WasteMINZ Mid-Year Roundup May 3rd and 4th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM How do you change this waistline? What is behaviour change? - Doing things differently Me stopping smoking Getting the kids to be ready on time Any change of habitual behaviour Any transformation or modification of human behaviour Behaviour change in waste? - Stopping bin contamination - Having enough transfer stations - Getting people to understand about organic waste - Getting people to put their bins in the right place on the right day - Making waste minimisation the norm What is waste? • • • • Something I no longer need Waste is a negative When you buy too much Things people perceive have no value (financial, talent, knowledge) • Something left over after something utilised • Inefficient use of a needed product Differs from person to person The conundrum Behaviour change – can mean many things Waste – can mean many things 3 categories 3 Complementary approaches Change by: 1. managing supply (providing infrastructure) 2. managing demand (someone tells us to change) 3. voluntary behaviour change (helping people to help themselves) 1. Managing supply • Infrastructure change – Changing supply – Providing more » waste infrastructure (bins, resource recovery centres) » more roads » more substations » more dams – Works well while supply is available – Always needed to some extent 2. Managing demand • Controlling consumer demand/someone tells us to change – Regulation – Pricing – Technological changes – Education/Awareness 2. Managing demand • Regulation – By-laws banning greenwaste from landfills – By-law to permit fines for illegal dumping 2. Managing demand • Pricing – Charging more for taking waste to land-fill than for recyclables or green waste – Waste levy – Carbon tax on waste to landfill (Australia) 2. Managing demand • Technology – Automatic sorting of recyclables – Extended alternative waste treatments (AWTs): • green waste is pulled out of a residential solid waste stream – i.e. no kerb-side required 2. Managing demand • Education/awareness – Giving people information about • Recycling • Bin days • Contamination – Using social marketing techniques • Labelling at points of reminder (bin lids) • Demonstrations 2. Managing demand Regulation Pricing Technology Education/awareness/marketing • All external to the individual – top down • Value is in relatively immediate effect • Problem can be in longevity of change 3. Voluntary behaviour change • Helping people to help themselves – Getting people to • identify things they want to solve • work out their own solutions An example – reducing food waste A conversation What is it about left over food and food scraps that really bothers you? The smell of rotten tomatoes in the rubbish Have you thought what you could do about it? Well, I always buy 2 kilos because they’re cheaper that way..... and I live by myself. And my brother’s told me about some worm composting We have a leaflet – would that help? When do you think you’d be able to do that? 5 steps 1. Identify a problem 2. Have you thought of a solution? Build on it, discuss 3. Offer ‘tools’ or materials if needed 4. Discuss and action plan 5. Social contract Suitable for individuals, communities, organisations 3 methods Supply (provide infrastructure) Voluntary - People/organisations developing their own solution Demand - Regulation - Pricing - Technology - Education/awareness/ marketing When to use each? 1. List the current things you believe are in place to change behaviour 2. Put them into the 3 categories 1. What have we supplied? - rubbish or recycling bins, transfer station... 2. How have we managed consumer demand? - regulation - pricing - technology - information/marketing/education - 3. Have people already taken responsibility? - Art box – early childhood centres Next steps 4. Think about your target audience 5. Work out likely key influencing factors for them 6. Then work out what is needed Supply alone – losing effect Supply management Voluntary behaviour change Demand management Supply alone – losing its effect Supply management Voluntary behaviour change Demand management Supply, Demand – losing effect In summary • • • • Consider 3 types of change tools Assess what you have done so far Work out what is missing Listen carefully over the next 2 days for more clues! And you’ll be on the way to changing your waste-line!