Transcript Slide 1

Ethics General
Assembly
26th September 2013,
London, UK
Tool Kit Workstream
Agenda
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Introduction to the Tool Kit Workstream
Purpose and Objectives
Tool Kit Categories
Categories Presentations
Technical Aspects, Architecture
Feedback from the Members
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Objective & Expected Outcome
• Provide update on the work stream
groups’ achievements
• Obtain your feedback and suggestions
• Get your endorsement of the work done
so far and the mandate to proceed as
recommended
• Get commitment to feed the toolkit
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Purpose and Objectives
The Tool Kit Workstream was created last
year to offer ETHICS members beneficial
tools to build, enhance and maintain:
• a philosophy, culture and promotion of an
ethical approach to business practices,
and
• ethical decision-making within the
healthcare industry.
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Members’ Opportunities
• Ethics and compliance increasingly adding to competitive
advantage, improving shareholder value and enabling the best
interests of patients to be served
• A members-only platform to share high level business ethics
practices will add value to our companies and the industry
• This platform will drive peer-to-peer discussions and support
experience sharing
• Ultimate goal is to support a collaborative and ethical
relationship between HCPs and industry, necessary for patient
safety and medical innovation as patients’ interests come first
• Members can actively participate in the thought process and
influence the future of this Work Stream
• ETHICS members are requested to provide proven good
practices to feed a common database
• Is there sufficient interest for this approach?
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Ground Rules for Sharing
• Respect Intellectual Property rights, including ensuring that
any hyperlinks follow IP protection principles
• Get appropriate internal permissions before sharing anything
• Add any appropriate disclaimers (e.g. “materials shared by
xyz company for internal use by ETHICS Society members
only”, “no liability can be accepted for any inaccuracies”, etc.)
• Comply with Data Protection / Privacy regulations
• Confidentiality clause will be set-up; good quotation practices
and standards apply here as well (needs to be prepared)
• Access is given only to Ethics members (“closed forum”)
• Any kind of good practice is appreciated, however an
independent “editorial board” should review and evaluate
submissions against set criteria (to be determined by the
independent body/committee)
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Tool Kit Categories
Training and education
Personal and professional
leadership
Raising business awareness
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Tool Kit Categories
Training and education
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Purpose
Sharing good practices:
• how to build training and education compliance protocols
for new hires; continuous education; external experts;
third parties
• what kind of educational content may support the
training and educational Compliance efforts such as
topics that cover ABAC, HCP Interactions, COI, the
company’s code of conduct, the industry codes
(Eucomed, EFPIA, national codes), etc.
• how to build efficient interactive training by explaining
the preferred tools for this, such as case studies, role
play, etc.
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Building training and education
protocols
• New hires
Support and action from HR +++
Code of Ethics: provision of the Code + training (elearning or face/face depending on what is available in the
companies)
Training pack tailored per associate profile
• Continuous education
 On new policies
Reminder of existing policies
Hot topics
• Transmission of information to external stakeholders
 Brochure
Contractual agreement
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Example on how to embed Compliance in an
on-boarding program for new hires
Materials which could be part of
the toolkit
Brochure to be
distributed to
external
experts to
share the
company
standards and
values, and
support daily
activity of the
company
employees
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Tool Kit Categories
Questions?
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Tool Kit Categories
Personal and professional
leadership
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Scope
• Personal development efforts and appropriate mechanics
to obtain such skills
• Learn more about skills, e.g.:
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Change management
Asking the right questions
Conflict Management
Critical Conversations
Communication Skills
Influencing Skills
Adult learning principles
• Stakeholder Management – identification and
communication (might be content as it is part of project
management skills)
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Purpose
• Define ground rules and deliverables for this subject
(team), e.g. establishing and maintaining an e-library
with associated and other valuable links
• Identify and align on personal and professional skills
beyond compliance content knowledge (team)
• Offer relevant materials (toolkit)
• Connect with subject matter experts to follow up on
good practices (team + toolkit)
• Offer and share personal and professional leadership
competencies development COs tool kits (e.g. conflict
management, interpersonal skills, communication tools)
• Mentoring and Coaching
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Note
Out of Scope
• Compliance content knowledge
Things to Consider
• Conduct periodically surveys among ETHICS
members to assess and analyze recent
trends, focus areas, needs and requirements,
experiences
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Example of Conflict Management
DISCLAIMER:
The presented case is a
ficticious case and is not
related to any past or current
cases that people may have
experienced
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Tool Kit Categories
Questions?
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Tool Kit Categories
Raising business awareness
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Communication campaign
DISCLAIMER: Content of this presentation and statements should be interpreted as personal
views.Presenter is not giving any advice or counsel, no legal nor consulting advice
Audience should consult with own counsel before adapting or changing a practice or policy
Integrity at the heart of everything we do
a symbolic representation of how a single action can set in motion a series of long lasting and
far reaching effects.
Why the campaign?
A business board sought the possibilities to raise compliance
awareness and to change mindset within the commercial
organization.
It became clear that we must change the perception of
compliance from rules to customer oriented value
proposition that is an inherent part of our Credo-based
company culture.
The HCC&P organization incorporated the campaign globally
Business Partners
Internal Audiences
Senior Leaders
HCC&P Community
Employees Enterprise-wide
Passion for Integrity:
More than just a nice look & feel or slogan for HCC
It’s about…
Partnering
Customizing
Reinforcing
Build strong relationships with senior leaders to set the
tone at the top.
Create strategies in support of our global initiative to meet
specific business needs in sectors and regions.
Drive key messages and accountability to build and sustain
greater awareness and a stronger compliance culture
enterprise wide.
PFI ignited everywhere…..
Passion for Integrity Campaign
Highlights of results
Employees got very well engaged with the campaign, they
Understand clearly how every action /decision impacts
the organization, how compliance aligns with our Credo
and is a driver for success
– Feel pride in the organization
– Act with integrity
– Think before they act
– Be role models for one another, sharing success
stories
„Why good people do bad things“
1. What science tells us
2. How this applies to our daily work
3. What we can do
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Enno Behrendt, H CO || Internal © Siemens AG 2013
Integrity and Compliance
Studies show:
In a jar of vinegar, everybody
turns sour.
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Enno Behrendt, H CO || Internal © Siemens AG 2013
Studies on decision-making
Ariely Cheating Experiments
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Enno Behrendt, H CO || Internal © Siemens AG 2013
Studies on decision-making
Ash Conformity Experiment
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Enno Behrendt, H CO || Internal © Siemens AG 2013
Workplace vinegar
- Ambivalent messages
- Role expectations
- Unspoken knowledge
- Groupthink
- Speculative obedience
- Late work
- Shifting baselines
- Feeling of disempowerment
- Path dependency
- ...
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Enno Behrendt, H CO || Internal © Siemens AG 2013
Tool Kit Categories
Questions?
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Technical Aspects, Architecture
• Principle - simple architecture, with few sub-categories
• Proposal to start with the following structure (it is easy
to add new sub-categories or other levels):
 Tool kit (category)
 Personal and professional leadership
 Training and education
 Raising business awareness
• Short explanation of purpose /objective of the tool kit
and what each category covers
• Materials posted directly under each sub-category
• Search via keywords in materials
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Example
Mock-up
Tool kit (category)
This tool kit is a repository where you can find videos,
quotes, case studies or other items that you can use
when working within your organization to build a
philosophy or culture of an ethical approach to
business practices/ethics in decision making.
 Personal and professional leadership
Examples
 Training and education
High level material that can be tailored by
Compliance Officers for their own use.
- Brochure for External Experts
 Raising business awareness
Examples
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Open Conversation
• Feedback from the ETHICS Members
• Recommendations / Next Steps
– Define criteria for ‘good’ cases
– Submit / collect ‘good’ cases
– Establish the Editorial Board
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