Transcript The State of Christian Higher Education

The State of Christian Higher Education
CCCU Alumni Professionals Conference
Wheaton College
July 16, 2003
Ronald P. Mahurin
Council for Christian Colleges & Universities
Vice President, Professional Development & Research
CCCU Mission Statement
To advance the cause of Christ-centered higher education
and help our institutions transform lives by faithfully relating
scholarship and service to biblical truth
Higher Education in the U.S.
6,350 Accredited Institutions
Accredited by one of 70 accrediting agencies and whose students may qualify for federal student aid;
includes degree-granting and non degree-granting institutions.
4,200 Public and Private Degree-Granting Institutions
Includes two-year and four-year institutions
(Approximately 15 Million Students)
1,700 Public Institutions
2,500 Private Institutions
11.5 Million Students
3.5 Million Students
600 Four-Year Publics
1,100 Two-Year Publics
1,850 Four-Year
Privates
650 Two-Year
Privates
Enroll 50% of all Freshmen
900 Religiously Affiliated Institutions
As self-reported by colleges and universities
(Approximately 1.5 Million Students)
Source: U.S. Department of Education, National Center for Education Statistics, Higher Education
General Information Survey (HEGIS), “Fall Enrollments in Institutions of Higher Education” and
“Institutional Characteristics” surveys; and Integrated Postsecondary Education Data Systems
(IPEDS), “Fall Enrollment” and “Institutional Characteristics” surveys.
Christian Colleges & Universities
900 Religiously Affiliated Institutions
As self-reported by colleges and universities
(Approximately 1.5 Million Students)
225 Roman Catholic
100 CCCU Members
150+ Seminaries
100+ Bible Colleges
50 Other Institutions
who are more or less
intentional about integrating
their faith with their mission
75 Other Institutions
who have pretty much
neglected their faith tradition
Institutions who are
unapologetically Christ-centered;
from 33 denominations (plus 17
independents); 67 offer Master’s;
13 offer Doctoral degrees.
(Plus 3 Members in Canada)
26 CCCU Affiliates
Includes seminaries, graduate
schools and other four-years.
(Plus 32 Affiliates
in 20 other countries)
Enrollment
U.S. Higher Education Enrollment Statistics
1990-1999
Category
Fall 1990
Fall 1999
% Change
All Institutions
13,818,637
14,791,224
+ 7.04
Public
10,844,717
11,309,399
+ 4.28
Private
2,973,920
3,481,825
+17.08
1,285,409
1,501,055
+16.78
129,375
183,570
+41.89
ReligiouslyAffiliated
CCCU
Source: U.S. Department of Education. National Center for Education Statistics.
Digest of Education Statistics, 2001. Washington, DC: 2002.
* For the purpose of accurate comparison, CCCU enrollment data includes only the 98 U.S.
member campuses.
Enrollment
CCCU Enrollment Statistics
1990-2000
47.35%
increase
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
1990
1995
1996
1997
1998
1999
2000
Other Indicators
•
•
•
•
•
Retention
Tuition & Fees
Loan Default Rates
Academic Quality (Assessment)
Alumni Experience
CCCU Professional
Development Programs
Workshops
Conferences
Leadership Development
Special Projects and Initiatives
CCCU Faculty Development Workshops
and Programs
•
•
•
•
Campus-Based Faculty Development
New Faculty Workshop
Disciplinary Workshops
Initiative Grants Program
CCCU Peer Group Conferences
•
•
•
•
•
•
•
•
•
Presidents
Chief Academic Officers
Chief Student Development Officers
Chief Advancement Officers
Chief Enrollment Officers
Chief Financial Officers
Campus Ministry Directors
Alumni Professionals
Other Peer Groups
CCCU Leadership Development Initiatives
•
•
•
•
Trustees
New Presidents
New Chief Academic Officers
Emerging Leaders
CCCU Special Projects and Initiatives
• Comprehensive Assessment Project
– Collect and understand outcomes
assessment and student satisfaction
information from our schools
• Member Surveys
–
–
–
–
–
–
Alumni
Confidential Compensation Salary
President’s Salary
Enrollment
Faculty
Tuition
Special Projects and Initiatives
• Templeton Oxford Seminars on Science &
Christianity
• Faithful Change Project
CCCU Scholarly Initiatives
• HarperCollins Series “Through the Eyes of Faith”
CCCU Scholarly Initiatives
• BakerBooks Imprint
CCCU Student Programs
• 8 Semester programs
• 2 summer study programs
• 2 international partner programs (new)
Alumni
Estimated total member campus alumni:
1.4 million
Enhancing Alumni Awareness
• Christian Higher Education Month
– Received almost 100 nominations from 46
member colleges and universities for
outstanding alumni
– Preparing media packets with press release,
selected alum profiles, other helpful
information for each member campus
– Will present profile of one nominee each day
in October (highlighting 31 total alumni) on
Web at www.cccu.org
Making the Case Campaign
• Step one: Preparation
– Gathering research
Comparative Alumni Research
• Methodology:
– 28 minute telephone interviews conducted
July 22-27, 2001
– 300 CCCU member colleges’ alumni
– Graduating classes of 1958-1995
– Margin of error +/- 5.8 percentage points for
sample size of 300
– Study conducted by Hardwick-Day, Inc.
– Available on the Web under research in our
services tab at www.cccu.org/services
Alumni Research
Strong Overall Academic Reputation
70
60
50
40
30
20
10
0
61
46
45
40
27
CCCU
Colleges &
Universities
Other Church- Other Private
Related
CollegesColleges
Secular
Hardwick-Day, Inc.
National
Flagship
Publics
Non-flagship
Publics
(nationally)
Alumni Research
A Majority of Classes Taught by
Professors
100
80
60
40
20
0
85
81
70
61
42
CCCU
Colleges &
Universities
Other
ChurchRelated
Colleges
Hardwick-Day, Inc.
Other Private
CollegesSecular
National
Flagship
Publics
Non-flagship
Publics
(nationally)
Alumni Research
Faculty Personally and
Academically Interested in Students
100
80
60
40
20
0
91
81
62
52
35
CCCU
Colleges &
Universities
Other
ChurchRelated
Colleges
Hardwick-Day, Inc.
Other
Private
CollegesSecular
National
Flagship
Publics
Non-flagship
Publics
(nationally)
Alumni Research
Developing Moral Principles that Guide
Actions
100
80
60
40
20
0
95
80
47
CCCU
Colleges &
Universities
Other
ChurchRelated
Colleges
Hardwick-Day, Inc.
Other Private
CollegesSecular
30
38
National
Flagship
Publics
Non-flagship
Publics
(nationally)
Alumni Research
It is Extremely Important to Integrate
Faith or Spirituality in Your Life
100
80
60
40
20
0
83
55
CCCU
Colleges &
Universities
Other
ChurchRelated
Colleges
Hardwick-Day, Inc.
27
34
38
Other Private
CollegesSecular
National
Flagship
Publics
Non-flagship
Publics
(nationally)
Alumni Research
Sense of Purpose in Life
100
90
71
80
65
60
57
57
National
Flagship
Publics
Non-flagship
Publics
(nationally)
40
20
0
CCCU
Colleges &
Universities
Other
ChurchRelated
Colleges
Hardwick-Day, Inc.
Other Private
CollegesSecular
Making the Case Campaign
• Step one: Preparation
– Gathering research
– Building mantra and owning one word
Making the Case Campaign
• Our Mantra
–Rewarding Scholarship
–Meaningful Service
–Committed Community
–Transforming Faith
The word we want to own: Purpose
Making the Case Campaign
• Step two: Building awareness
– Making the Case brochure
• Draft a brochure for target audience
(parents, students, faculty, administrators,
donors and media)
– Testimonials from alumni
– Statistics that distinguish CCCU
schools from other colleges and
universities
– Advertising in several Christian publications
Making the Case Campaign
• Step three: Building credibility and
awareness
– Continue advertising
– Focus on mainstream media outreach
In Summary . . .
• Those who financially supported CCCU Member
colleges are more likely to:
– Credit their college with helping them to develop
• A sense of purpose in life
• Preparation for their first job and career change
or advancement
• The ability to learn new skills, solve problems
and make effective decisions
• Effective analytical thinking skills
• Teamwork skills
• Appreciation for the fine arts
• A sense of stewardship
– Believe it is extremely important to:
• Promote racial equality or other social justice
issues
• Support the college by referring prospective
students
For more information:
Ronald P. Mahurin
VP, Professional Development & Research
CCCU
321 8th Street, NE
Washington, DC 20002
202.546.8713
[email protected]
WWW.CCCU.ORG