Transcript Slide 1
Paul Richards Racing Driving Your Brand Objectives Connection Points Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets Strategically targets a young male audience but also has strong female appeal Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics Value proposition at the team/league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture ◦ additional NHRA league information and demographics in appendix Our Cars Our Team Our Drivers n Your Brand Our Engine Program Media Exposure PR & Social Media Partner with Paul Richards Racing Funny Car team Promotional & Marketing Rights to our Drivers, Team, Cars & Facility Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver fire suits Business to Business support to leverage our key business relationships Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives What is Funny Car? Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing. Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine is in front of the driver Carbon-fiber body that loosely resembles a production-based automobile Cover the drag strip in 4 seconds and can exceed 315 mph The first funny cars were built in the mid-1960s DRIVER: Paul Richards Racing Age: 36 Birthday: June 13, 1978 Wife: Serena Children: Leah (born September 24, 2013) Hobbies: Drag racing, fishing, golf Home town: Wellington, FL College: Florida Atlantic University Licensed in nitro Funny Car: January 20, 2013 First race: Epping, NH - June, 2013 ◦ Qualified for the field in his first attempt with a time of 4.455 seconds at 267.32 mph ◦ Raced 16 time World Champion Funny Car icon John Force in the first round Professional NHRA Funny Car & Trailer Full car body wrapped with Your Brand and color scheme ◦ Brand Reinforcement ◦ New Product Launch/Introduction ◦ Direct Marketing Channel Call to action Hospitality booth ◦ Customize brand messaging for each race Full trailer wrapped with Your Brand and color scheme ◦ ◦ ◦ ◦ Car is transported by trailer all around North America to each race View 2014 race schedule Here Dimension of trailer: 53’ Compare to billboard advertising More impressions Mobile Thorough and Consistent Brand Exposure Public Relations ◦ ◦ ◦ ◦ ◦ Custom Tailored Program to Meet Your PR Objectives Weekly Press Releases Brand Relevant Stories & Industry Specific Coverage Targeted Media Internal Messaging to Employees Social Media ◦ Daily Updates on Twitter by Team & Drivers ◦ Daily News Posts and Photo Uploads on Facebook by Team & Drivers ◦ Emails to Employees from Drivers with Tune In Messages & Updates ESPN2 Coverage Households average 791k per weekend broadcast with over 1mm viewers per Nielson Media Research 2012 -2013 & ESPN 2013 Races broadcast same day with replay aired at night 2013 NHRA Finals average Rating = .48 ◦ Male 25-54: Avg. 621k viewers 2013 NHRA Qualifying Average Rating = .33 ◦ Male 25-54: Avg. 415,381 viewers 2014 Schedule Note: FULL SEASON PRIMARY SPONSOR $1.2m and All sponsorship packages can be catered to your specific needs. up The cost for each sponsorship package below can be negotiated to fit your budget. Includes 24 nationally televised events Single-race packages are available. Maximum exposure on racecar, transporter, team apparel and drivers fire suit ◦ Social media and PR kit included ◦ Corporate events, displays and driver appearances available ◦ ◦ MAJOR ASSOCIATE SPONSORSHIP $5k and up ◦ See next page for examples ASSOCIATE SPONSORSHIP ◦ See next page for examples $1.5k and up PRIMARY SPONSORSHIP MAJOR ASSOCIATE SPONSORSHIP ASSOCIATE SPONSORSHIP view A below view B below view C below C A quarter panels B B A sides and hood We Welcome The Opportunity To Work Together Dave Richards Co-Owner & Driver [email protected] 561.662.6678 Paul Richards Co-Owner [email protected] 561.662.6320 Paul Richards Racing 13557 Barberry Drive Wellington, FL 33414