Transcript Kantar Retail Credentials

Kantar Retail Credentials
December 2014
© Kantar Retail
About Kantar Retail
We are
The Retail and Shopper Specialists
Our purpose
We help you sell more effectively and profitably
How we do it
We connect a world class set of retail and shopper capabilities
and assets with pragmatic, solution-orientated people to grow
client businesses
Credentials Document
2014
© Kantar Retail
2
Our three Specialist Capability Areas
We help you sell more effectively and profitably
Credentials Document
2014
© Kantar Retail
3
4
Our Core Capabilities
We help you turn
shoppers into buyers
We help you stay
ahead of retail
& channel evolution
We create strategies that
drive your short and
long-term growth
We drive the commercial
performance of
your organisation
We power up your
sales strategies
We improve your
assortment, promotions
and price
We increase your ROI
from sales activities
and investments
We help you make
better, faster retail
decisions with VR
‒ Shopper Dimensions
‒ Retail Market,
Channel Insight
and Intelligence
‒ Category Growth
Drivers
‒ Organization
Development and
Benchmarking
‒ Route to Market
Strategy
‒ Assortment Strategy
and Optimization
RichMix®
‒ SM1® - Sales
Planning
‒ Retail and Shopper
Environment Design
‒ SM1® - Trade
Promotion Mgmt
and Optimization
‒ Virtual Merchandising
‒ Connected Shopper
Journey
‒ Shopper Decisions
Activator
‒ Syndicated Global
Retail Insights
Platform - KRIQ
‒ Triggers and Barriers
Activator
‒ Events and Share
Groups
‒ POSM Activator
‒ On Site SME
Thought Leadership
‒ Store Activator
‒ Assortment Activator
‒ Price & Pack Activator
‒ Shopper Tester
‒ Custom and
Applied Research
‒ Purchase Decision
Architecture (CDTs /
Market Structure)
‒ Category Leadership
‒ Shopper Marketing
Way
‒ Fix / Build / Impact
Shopper Choices
‒ Perfect Store
Definition
‒ Webinars /
eLearning
‒ ShopperScape®
Credentials Document
2014
© Kantar Retail
‒ Professional Skills
Definition and
Assessment
‒ Revenue Growth
Management
‒ Trade ROI Strategy
‒ Multi-Channel Strategy
‒ Price 360°
‒ Retail Academies
‒ eCommerce Strategy
‒ Promo 360°
‒ SM1® - Trade Terms
Mgmt
‒ HALO – Holistic
Learning Solution
‒ Trade Spending
Effectiveness
‒ SM1® - Pricing and
Order Mgmt
‒ Commercial
Organization Design
‒ Key Customer
Collaboration
‒ Purchase Behaviour
Analytics – Shopcom
and Madison
‒ Commercial Process
Design
‒ Distributor
Management
‒ Capabilities
Embedding
‒ PowerRanking® and
Digital Power Studies
‒ SM1® - Retail
Execution and
Monitoring
‒ SM1® -Distributor
Mgmt
‒ SM1® - Sales
Performance Mgmt
‒ Shopper Marketing
Program Visualization
‒ eCommerce
Environments
‒ Customer
Collaboration
and Communication
‒ Virtual Reality
Research and Insights
Retail & Shopper Insights
Shopper Insights
We help you turn
shoppers into buyers
Credentials Document
2014
© Kantar Retail
5
Retail & Channel Insights
We help you stay
ahead of retail
and channel evolution
6
Consulting Solutions
Category & Shopper
Solutions
We create strategies
that drive your short
and long-term growth
Organizational
Performance
We drive the commercial
performance of
your organization
Go to Market
We power up your
sales strategies
Credentials Document
2014
© Kantar Retail
7
Analytics, Tools and Applications
Sales Process
Automation
We increase your ROI
from sales activities
and investments
Retail Virtual Reality
We help you make
better, faster retail
decisions with VR
Retail & Purchase
Data Analytics
We improve your
assortment, promotions
and price
Credentials Document
2014
© Kantar Retail
Shopper Insights
We help you turn shoppers into buyers
We help you turn shoppers into buyers by
understanding shopper needs, motivations,
behaviours, barriers and triggers across the
path to purchase to the point of decision.
Credentials Document
2014
© Kantar Retail
8
Retail & Channel Insights
We help you stay ahead of retail
and channel evolution
We help you assess channel opportunities,
strengthen customer relationships and frame
go-to-market strategy by understanding how
the retail landscape is evolving and how
retailer models and strategies are changing.
Credentials Document
2014
© Kantar Retail
9
Category & Shopper Solutions
We create strategies that drive your
long-term growth
We help you unlock future sources of real
growth through the development of fact
based category drivers and activation
platforms. These are tailor-made for specific
channels and retailers and are purpose built
to influence purchase behaviour.
Credentials Document
2014
© Kantar Retail
10
11
Go to Market
We power up your sales strategies
We help you to improve your performance
with retailers through better business
planning and alignment of brand with retailer
and shopper objectives. We also help build
your go to market strategy, choosing which
channels to compete in, how best to access
them and how to win within them.
Credentials Document
2014
© Kantar Retail
Organizational Performance
We drive the commercial performance of
your organization
We help you to develop the commercial
capability of your organization and the
commercial competency of your people. We
do this through organization design,
commercial process mapping, competency
modelling and the assessment, design and
delivery of training academies.
Credentials Document
2014
© Kantar Retail
12
Retail & Purchase Data Analytics
We improve your assortment, promotions
and price
We help you to apply best in class analytical
tools and consulting services to create
winning strategies in-store and on-line
across assortment, merchandising,
promotions and price.
Credentials Document
2014
© Kantar Retail
13
Sales Process Automation
We help you to improve your sales
performance with our end-to-end
software platform
We help you to harness the power of
advanced analytics to transform insights into
powerful sales strategies while effectively
driving critical sales processes. We do this
through sales planning, trade promotion
management and optimization, retail
execution and advanced pricing.
Credentials Document
2014
© Kantar Retail
14
Retail Virtual Reality
We help you make better, faster retail
decisions with our virtual reality software
We help you to create virtual retail
environments and product content for virtual
merchandising, store design, category
management, retail execution and shopper
research so you can make better, faster
retail decisions.
Credentials Document
2014
© Kantar Retail
15
Acknowledged Industry Leaders
Business and trade media look to us for commentary and insight around the world
Credentials Document
2014
© Kantar Retail
16
Our Industry Benchmark Studies
We have produced a number of market
leading reports including:
‒
‒
‒
‒
PoweRanking® (US and China)
Digital Power Study (US and China)
Category Leadership Study (US)
Voice of the Trade (Middle East)
Credentials Document
2014
© Kantar Retail
17
18
Our People
Our people have global experience working at senior levels within and for the worlds
best marketing and sales organisations.
Credentials Document
2014
© Kantar Retail
19
Our Global Network
Tokyo
Beijing
Guangzhou
Shanghai
Dubai
Bentonville
Boston
Chicago
Columbus
Oshkosh
Wilton
Delhi
Bologna
London
Madrid
Milan
Moscow
Paris
Buenos Aires
Mexico City
São Paulo
Credentials Document
2014
© Kantar Retail
Singapore
Johannesburg
Sydney
20
Our Industry Expertise
CPG / FMCG
Retail
B2B
Credentials Document
2014
© Kantar Retail
Pharmaceutical
Consumer Electronics
21
Kantar Retail is part of WPP
WPP is the world’s leading communications services group with over 162,000 people
in 110 countries.
KANTAR:
Credentials Document
2014
© Kantar Retail
Kantar Retail is part of the Kantar group
Credentials Document
2014
© Kantar Retail
22
Kantar is…
23
28,000 + PEOPLE
100+ COUNTRIES
12 COMPANIES
Credentials Document
2014
© Kantar Retail
24
For further information please refer to
www.kantarretail.com
kantarretail
Credentials Document
2014
© Kantar Retail