Transcript Slide 1
Presentation to the GRTA Board March 12, 2014 Thomas Wittmann Consultant Project Manager Today’s Presentation • Overview • Opportunities • Timeline and Board Engagement • Immediate Next Steps © 2014 by the Georgia Regional Transportation Authority 2 Overview Primary Goals of Direct Xpress • Maximize the productivity and cost-effectiveness of the current Xpress system; and • Identify opportunities to market Xpress to potential new riders © 2014 by the Georgia Regional Transportation Authority 4 Key Objectives • Develop an Xpress Service Plan – Implementation schedule and budget for three planning horizons – Extensive public outreach campaign and data gathering • Analyze supportive components of Xpress Service – Internal performance goals and metrics – Fare policy and structure – Contracts with service providers • Explore future opportunities for growth – Strategic partnerships – Marketing strategies – Xpress value proposition © 2014 by the Georgia Regional Transportation Authority 5 The Direct Xpress Team Firm Experience & Role for GRTA • Project lead • Successfully guided agencies through transformative changes • Quantifiable outcomes: increased ridership, additional funding • Two agencies received APTA’s “System of the Year” award • Atlanta-based data service providing regional travel patterns • Primary role in market data – mobile phone based travel data • Industry leader in statistical analysis and surveying nationwide • Primary role in market research – non-user survey • Local knowledge and transportation expertise • Primary role in data collection, stakeholder outreach and strategic partnerships © 2014 by the Georgia Regional Transportation Authority 6 Opportunities Opportunities • Understanding what’s “Under the Hood” – – – – – – Ridership count and on-time performance check On-board survey / user survey Fare analysis Performance indicator review Focus groups Produce a comprehensive baseline • Identifying future markets using latest tools – Travel Demand Analysis • ARC Model • Mobile phone travel patterns – Non-user household telephone surveys © 2014 by the Georgia Regional Transportation Authority 8 Opportunities • Developing cost-constrained near term improvements – Recommend “quick win” improvements – Develop data-driven route recommendations that reflect both user and non-user interest – Establish a route structure that is a foundation for future expansion • Building a foundation for future growth – Develop a system “road map” for FY 2015, 2016-2019 and 2020+ – Integrate systemwide best practices beyond transit operations • Performance targets • Data management techniques • Cost drivers © 2014 by the Georgia Regional Transportation Authority 9 Opportunities • Engaging the Atlanta region – Develop metrics to repackage the “Value Proposition” to the region both quantitatively and qualitatively – Strategize new partnerships with private sector – Provide a palette of engagement options including in-person and online – Present a fresh “look” for the planning process in print, web, and video © 2014 by the Georgia Regional Transportation Authority 10 Public Engagement Example – Direct Xpress Website A Direct Xpress website will be created to provide a online portal for the project input and all project materials © 2014 by the Georgia Regional Transportation Authority 11 Timeline and Board Engagement Project Timeline Project Initiation Information Gathering Alternatives Development Public Input Public Input Draft and Final Reports June 2015 Completion Other Supportive Project Tasks and Ongoing Coordination with GRTA Staff 2014 January April July October 2015 January April July © 2014 by the Georgia Regional Transportation Authority 13 Project Timeline – GRTA Board Engagement Project Initiation Information Gathering Alternatives Development Public Input Public Input Draft and Final Reports June 2015 Completion Other Supportive Project Tasks and Ongoing Coordination with GRTA Staff 2014 January April July October 2015 January April July © 2014 by the Georgia Regional Transportation Authority 14 Immediate Next Steps • Define Existing Conditions and Opportunities – On-board survey and ridership count – Assessment of every route – Travel pattern analysis – Public outreach • Update Service and Performance Standards • Review Operation Contracts • Kick off Stakeholder Advisory Committee © 2014 by the Georgia Regional Transportation Authority 15 Thomas Wittmann Consultant Project Manager 415-284-1544 [email protected]