Transcript Transforming Role of Authors as Books & Software

TRANSFORMING ROLE OF AUTHORS
AS BOOK & SOFTWARE PUBLISHING
WORLDS COLLIDE
DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL
BERRETT-KOEHLER PUBLISHERS
Author Background
Family Communication Journals
650,000 Copies Sold
www.marshallbooks.net
Berrett-Koehler
Publishers
• Non-fiction, independent
book publisher based in San
Francisco
• Creating a world that works for all with three agendas: BK
Currents, BK Life, and BK Business – Books that
challenge conventional thinking
• Publish 35-40 new titles per year in print and digital – and
a new self-publishing venture with iUniverse – Open Book
Editions
• Aggressively pursuing new ways to extend digital
publishing beyond e-books
E-Books, Apps, and Clouds
• E-Books and Enhanced E-Books
• Transforming Role of Publishers
• Apps
• Clouds
• Transforming Role of Authors
Tablets and eReaders
Smartphones & Pocket eReaders
E-Book Market Leaders in 2011
450+ BK E-Books
• PDF
• ePub
• Kindle
• Scanned
Transforming Role of
Publishers
• E-book sales now
up to 80% of fiction publishers,
only 10% for non-fiction
• Fiction e-books mostly text, no embedded movies
• ‘Adult Learning Providers’ instead of non-fiction
book publishers – How-to content perfect for
visual and interactive e-books, and online
classrooms
• BK adding video, self-assessments, games,
animations, practice apps, database content,
digital whitepapers, online training, and
community portals
Enhanced E-Books & Apps
The Power of Purpose
Enhanced Second Edition
The Power of Purpose
Activity App
BKcommunity.com
Share This! Game
Economic Hit Man Animation
Clouds – Wave of Future
• E-books and articles are not stored on the local
devices, they are accessed as needed
• Google eBooks streams licensed content to
smartphones, tablets, and desktops
• Database content that readers buy by the
paragraph, page, or chapter via search
• Living online books that authors can update
continually; no second and third editions
anymore
Transforming Authors
• Born digital – No barriers to entry – Go for it!
• Power of FREE
•Banish the paperback and hardcover ‘container’
• Adult learning e-products – You are responsible for:
• text manuscript
• embedded media components
• finding other artists to co-create e-book
• create online training curriculum
• Direct relationship with readers
• social media
• free viral apps
• online reader community
Author Website References
The 10 Awful Truths About Book Publishing
What Good is a Book Publisher?
Tools of Change Conference (Feb 11) Top-5 Takeaways
Tools of Change Conference (Feb 11) Call Report
BK Author Publication Agreement
BK Author Bill of Rights
FAQ About Publishing with Berrett-Koehler
TRANSFORMING ROLE OF
AUTHORS AS BOOK & SOFTWARE
PUBLISHING
WORLDS COLLIDE
DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL
BERRETT-KOEHLER PUBLISHERS
[email protected]
www.bkconnection.com
Twitter: @dpmars