Transcript Persuasive Advertising - Mrs. McMullen's 7th Grade

PERSUASIVE ADVERTISING
Miss Schmitz
7th Grade English-Language Arts
July, 2012
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LEARNING OUTCOMES

To recognize methods that advertisers often use
to persuade

To analyze advertisements for these techniques

To apply the techniques to different audiences
MAIN MENU
1. Lesson
Activity
2.
3. Movie
4. Quiz
5. Resources
LESSON


Advertisers use many techniques of persuasion to
make us want to purchase their products.
In this unit, we will focus on 5 persuasive
techniques advertisers use to entice an audience:
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Bandwagon
Avant-Garde
Testimonials
Facts and Figures
Transfer
LESSON
Bandwagon:
 Advertisers
make it seem that everyone is
buying this product, so you feel you should
buy it too.
 Example:
“The best, most exciting board game is
sweeping the nation. All your friends and
neighbors are playing.”
LESSON
Avant-Garde
 This
technique is the opposite of
Bandwagon. Advertisers make it seem
that the product is so new that you will be
the first on the block to have it.
 Example:
“Hurry and be the first to own the new
iPhone 4s with the newest technology!”
LESSON
Testimonials
 Advertisers
use celebrities and regular
people to endorse products.
 Example:
“I’m Katy Perry, and Proactiv works on
me!”
LESSON
Facts & Figures
 Statistics,
percentages, and numbers are
used to convince you that this product is
better or more effective than another
product.
 Example:
“30% more effective than the leading
brand.”
“4 out of 5 dentists recommend.”
LESSON
Transfer
 Wants
you to associate the good feelings
created in the ad with the product.
 Example:
A happy family sitting by a warm fireplace
eating soup will associate comfort and
security with the product
ACTIVITY
Click on the Activity below.
 Print out the worksheet and follow the directions.
 ONLY COMPLETE pages 112-113 today.

QUIZ
1. Which advertising technique uses percentages,
statistics, and numbers to convince the audience
their product is better?
A. Avant-Garde
C. Facts & Figures
B. Testimonials
D. Bandwagon
QUIZ
2. “Everybody on the block already owns these
shoes. You should, too!”
This is an example of what technique?
A. Bandwagon
C. Transfer
B. Testimonials
D. Avant-Garde
QUIZ
3. The video clip you watched is an example of
which of the following techniques?
A. Avant-Garde
C. Bandwagon
B. Facts & Figures
D. Testimonials
QUIZ
4. Which technique suggests that you will be the
first on the block to own the product, and that
only cool people like you will have this?
A. Facts & Figures
C. Testimonials
B. Avant-Garde
D. Bandwagon
QUIZ
5. Which technique gives you a good and positive
feeling when you view it, and therefore makes
you want to buy the product?
A. Testimonials
C. Transfer
B. Facts & Figures
D. Bandwagon
CONCLUSION

Be aware of the 5 advertising techniques as you
view various TV commercials and ads in print
magazines or billboards
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Bandwagon
Avant-Garde
Facts & Figures
Testimonials
Transfer
ADDITIONAL RESOURCES
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Check out these other advertisements and see if
you can guess the advertising technique!
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ATT Ad

Chevy Ad
REFERENCES
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YouTube video clip:
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Nicki Manaj Ad
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ATT Ad
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http://www.youtube.com/watch?v=E_I9fyX0RhI
Graphic Clip Art:
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Google images
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http://www.youtube.com/watch?v=yaBZMuS32zY
Chevy Ad
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http://www.youtube.com/watch?v=stea-kO6z2Q
http://www.google.com/imghp
Lesson & Activity handout:

Springboard Textbook

https://springboard.collegeboard.org