Transcript Slide 1

OCLC Online Computer Library Center
ALA Midwinter
2005
eBooks.
..
JourneyBriefing
& Destination
Million eBooks Celebration
University of Hong Kong
September 22, 2006
eBooks. . . Early Value Proposition
Value Proposition
•
Access and search more
vetted, high-quality content
at one time
•
Technology increases
search tools & options
•
Serves remote patrons,
distance learners
•
Vetted, High-Quality Content
•
Ease of Use
P
Print
Book
eBook
Growth in eBook Availability
117,000
120,000
Numbers of Titles
99,760
100,000
81,512
80,000
63,617
60,000
39,952
40,000
48,977
24,599
20,000
0
2000
2001
2002
2003
2004
2005
2006
Growth in Library Adoption
15,179
16,000
14,000
13,014
12,000
10,000
7,200
8,000
8,600
6,896
6,000
4,000
4,000
2,000
0
2000 2001 2002 2003 2004 2005 2006
The Collection Development Challenge
Top Ten Subject Areas
17%
Business, Econ., Managmt.
Social Sciences: General
12%
Medicine
Literature
History: World and General
30%
9%
Computer Science
Technology, Engin., Man.
Education
9%
Religion
3%
3%
5%
4%
4%
5%
Political Science
Other
pBooks - Subject Rank
Academic Research Libraries
Ranking
1-5
6-10
11-15
16-20
21-24
eBooks - Subject Rank
Language, Linguistics and Literature
Engineering and Technology
History and Auxiliary Sciences
Business and Economics
Philosophy and Religion
Computer Science
Business and Economics
Language, Linguistics and Literature
Law
Medicine
Art and Architecture
History and Auxiliary Sciences
Engineering and Technology
Sociology
Sociology
Education
Medicine
Philosophy and Religion
Political Science
Physical Sciences
Education
Political Science
Library Science Generalities and Reference
Law
Biological Sciences
Biological Sciences
Music
Mathematics
Performing Arts
Geography and Earth Sciences
Physical Education and Recreation
Library Science Generalities and
Reference
Computer Science
Art and Architecture
Agriculture
Psychology
Geography and Earth Sciences
Agriculture
Physical Sciences
Chemistry
Anthropology
Music
Psychology
Performing Arts
Mathematics
Physical Education and Recreation
Chemistry
Anthropology
Ranking
1-5
6-10
11-15
16-20
21-24
pBooks-Subject Rank
Ranking
Academic Libraries
1-5
6-10
11-15
16-20
21-24
eBooks-Subject Rank
Language, Linguistics and Literature
Engineering and Technology
History and Auxiliary Sciences
Business and Economics
Philosophy and Religion
Computer Science
Business and Economics
Medicine
Law
History and Auxiliary Sciences
Art and Architecture
Language, Linguistics and Literature
Engineering and Technology
Sociology
Medicine
Education
Sociology
Philosophy and Religion
Education
Law
Political Science
Political Science
Computer Science
Physical Sciences
Library Science Generalities and
Reference
Mathematics
Biological Sciences
Biological Sciences
Music
Psychology
Physical Sciences
Art and Architecture
Physical Education and Recreation
Geography and Earth Sciences
Geography and Earth Sciences
Library Science Generalities and Reference
Psychology
Music
Agriculture
Chemistry
Mathematics
Agriculture
Performing Arts
Physical Education and Recreation
Anthropology
Performing Arts
Chemistry
Anthropology
Ranking
1-5
6-10
11-15
16-20
21-24
pBooks-Subject Rank
Ranking
Public Libraries
1-5
6-10
11-15
16-20
21-24
eBooks-Subject Rank
Language, Linguistics and Literature
Business and Economics
History and Auxiliary Sciences
Language, Linguistics and Literature
Engineering and Technology
Medicine
Philosophy and Religion
Engineering and Technology
Business and Economics
Computer Science
Medicine
History and Auxiliary Sciences
Art and Architecture
Sociology
Sociology
Education
Physical Education and Recreation
Philosophy and Religion
Education
Law
Computer Science
Political Science
Law
Psychology
Political Science
Biological Sciences
Psychology
Physical Sciences
Biological Sciences
Geography and Earth Sciences
Agriculture
Art and Architecture
Music
Mathematics
Performance Arts
Library Science Generalities and
Reference
Geography and Earth Sciences
Physical Education and Recreation
Physical Sciences
Music
Library Science Generalities and
Reference
Performance Arts
Mathematics
Agriculture
Anthropology
Chemistry
Chemistry
Anthropology
Ranking
1-5
6-10
11-15
16-20
21-24
eBook Usage
Average Session Length:
15 minutes
Average Time in a Title:
8 minutes
Typical Uses:
Research Papers,
General Reference,
Homework,
Presentations,
Team
Projects
Frequently Used
Subjects:
Social Science,
Technology, Science,
Medicine, Fine Arts,
Philosophy, Computers,
Psychology, Religion,
Business, Political
Science
eBook Usage
Pages Viewed Per Month per Year
10000000
9000000
8000000
7000000
6000000
5000000
4000000
3000000
2000000
1000000
0
ry ary rch pril ay ne uly ust er ber er er
a
M Ju
J
u
g mb t o mb mb
a
A
u
r
u
n
M
b
A pt e Oc ve ce
Ja Fe
o
e
N D
Se
2001
2002
2003
2004
2005
2006
Top 10 Subject Areas Accessed
Academic Libraries, (including ARL’s)
Technology,
Engineering and
Manufacturing
4%
Religion
4%
Psychology
4%
Business,
Economics and
Management
25%
History: World
and General
4%
Education
6%
Literature
10%
Social Sciences:
General
18%
Computers
12%
Medicine
13%
Top 10 Subject Areas Accessed
Public Libraries
Education
4%
Arts
3%
Religion
3%
Business,
Economics and
Management
29%
Psychology
4%
Law
5%
Social Sciences:
General
9%
Medicine
9%
Literature
13%
Computers
21%
The Journey
A Summary
•The value proposition for eBooks has taken hold
•More than an “electronic version” of print
•Robust searching facilitates the use of much more content and increases
options for use
•Libraries continue to ensure the quality of what students and patrons use
•Availability of eBook content has increased steadily
•Publishers now participating actively
•Library adoption increasing
•Collection development strategies appear to be
different for “e”
•As more is available, usage has increased
•Relationship to collection development needs to be explored
Defining the Destination…
The Digital “Evolution”: eBooks to eContent
Try It
Evolving
Product
Definition
Buy It
Weak
Market
Confidence
Commit To It
Grow It
Publisher
Delivering on
concerns over market
Cannibalization expectations
Deliver It
Content
Not
Containers
The Digital “Evolution”:
What’s Hampering Progress?
Try It
Evolving
Product
Definition
Buy It
Weak
Market
Confidence
Commit To It
Publisher
Concerns
over
cannibalization
Grow It
Containers
Not Content
Delivering
on market
expectations
Deliver on it
Content not
Containers
eResources Today. . .
eAudiobooks
eBooks
eArticles
eJournals
eDatabases
Many containers. . .
Today’s Vision:
Content Regardless of Location or Format
eVideo
eBook
eJournal
eArticles
eLecture
Series
Historic
Database
The market really wants. . .
•Maximum flexibility
•Customer defined “collections”
including multiple formats
•Alternative buying approaches
•Free through my library
•Purchase all or part
•Subscription
•Temporary rental
•Access options
•Simultaneous
•Unlimited access
•Short-term, high-use
•Pay per view
The market really wants. . .
•Robust linking
•Internal and external to the
piece being viewed
•Disaggregation & reaggregation
“On the fly”
•Whole documents
•Pieces of documents
•Clips of visual and audio
•Integration with eLearning
• eTextbooks
•Personalization
•“Remember me”
•“You might like”
What Prevents the Vision from Becoming Reality...
• Challenges with integrating content formats
– Formats and variations in processing time and costs
– Content may reside on various platforms
– Various digital rights protocols
• Blending of business models
– Purchase, Subscription, FTE, Usage-based
• Requires a move to XML
– Costly for all involved
• Uncertain commitment
– Degree to which libraries and publishers are willing to
experiment and commit resources
Tomorrow’s Vision:
Container becomes meaningless
eVideo
eBook
eJournal
eArticles
eLecture
Series
Historic
Database
Closing Thoughts. . .
“Media are converging – text, images, audio, and content – and are
increasingly interactive in the consumer world, which will drive the
next wave of development for eBooks.”
“Teenagers and young adults who are personalizing their own radio
stations on the Web, capturing and creating text and pictures on their
cell phones, and dismissing the CD “containers” to design their own
iPod playlists, will expect the same kind of unfettered, personalized,
contextualized access to content, regardless of where it’s been
traditionally stored.”
Outsell Inc., Trend Alert: Books are Back Big-Time in the Enterprise – eBooks and
Yes, Even Print, Volume 8, June 10, 2005
OCLC Online Computer Library Center
Thank You
Rich Rosy
Vice President, eContent
OCLC Online Computer Library Center, Inc.
& NetLibrary
[email protected]
www.netlibrary.org
www.oclc.org