Transcript Australian Raspberry Indusrty update

AUSTRALIAN RASPBERRY
INDUSTRY UPDATE
INTERNATIONAL RASPBERRY ORGANISATION
CHINA 2014
Mr Albert Meeuwissen
FRESH BERRY PRODUCTION
Raspberry production in Australia continues to be
mainly for fresh fruit consumption.
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Wholesale Markets in major cities
Direct Supplier contracts with Supermarkets
Farm gate sales and Pick Your Own
Farmers Markets
Providores
International Raspberry Organisation
China 2014
PACKAGING
MAKING PRODUCE STAND OUT ON THE SHELF
International Raspberry Organisation
China 2014
HISTORY ON PROCESSING
BERRIES IN AUSTRALIA
SMALL FARMS. LOCAL FACTORIES.
International Raspberry Organisation
China 2014
AUSTRALIAN DOMESTIC AVAILABILITY
• Increase of availability on
the supermarket shelf.
• Many new brands
appearing
• Demand increasing for
availability of frozen fruit for
home use.
• Preference for Australian
produce but hard to find.
International Raspberry Organisation
China 2014
AUSTRALIAN RUBUS GROWERS ASSOCIATION
ARGA
has changed its name to
RABA
Raspberries and Blackberries Australia
International Raspberry Organisation
China 2014
THANK YOU FOR LISTENING
ALBERT MEEUWISSEN
International Raspberry Organisation
China 2014