Transcript Diapositiva 1

Giuseppe Piscitelli e
Giuseppe Travaglini
History
1930 Aristide Merloni starts to produce weighing machines in the centre
of Italy (Marche region).
1954 Industrie Merloni starts to make gas cylinders.
1957 The company starts to make electric water heaters.
1960 The Ariston brand is born.
1970 ITALIAN LEADERSHIP
Industrie Merloni is organised into three separate divisions:
• Water heating
• Mechanics
• Domestic appliances
The company has developed, through acquisition and continuous
innovation, to own more than a 15% market share in Europe with
annual sales of over 3 billion euros.
1987 Stock market listing in Milan
2005 MERLONI ELETTRODOMESTICI BECOMES INDESIT COMPANY
1899 It was founded by Carl Miele (above) and Reinhard Zinkann
(below) and has always been a family-owned, family-run company.
Miele has always been a pioneer in the field of domestic appliances.
They developed the first washing machine from the technology of a
butter churn.
1990 Miele absorbs “Imperial”, a company specialized in the production
of equipment and great systems for kitchens.
Brands
We work you play! That’s the philosoply at Indesit, a brand
that creates ever more efficient products and ever more
innovative solution to make your life easier.
Ariston’s philosophy is simple: to became part of everyday life
by taking care of their consumers offering them domestic
appliances unique in style and giving their homes a fine touch of
design.
At Hotpoint they belives passionately that it is their job to
make your lifestyle easier.
High performances for haute cuisine is the essence of
the Scholtès philosophy, which aims to achieve the best
results; created by specialists for perfectionists
“Always better” is the motto that
since the foundation of the
company, one hundred years
ago, encloses the entire
philosophy in itself Miele.
Today as before Miele expresses
with this simple declaration its
engagement for one absolute
quality, without compromises.
Values
INNOVATIVE: They are creative and proactive people
who apply innovation and inventiveness to everything
they do.
AMBITIOUS: They are enthusiastic people with a
passion for excellence and an ambition to leadership.
GENUINE: They are open, trasparent people with a
simple, youthful and flexible attitude to the way they
work
RESPECTFUL: They are thoughtful, caring and
responsible people whose attitudes are reflective in their
respect for consumers and for environment.
SIMPLICITY: The simplicity of their products
PRINCIPLE: The business philosophy has always
remained the same.
SOLIDITY: The founders imposed to their products to
be solid and lasting.
RESPONSIBILITY: The philosophy of Miele itself
includes the responsibility towards final customers,
collaborators, atmosphere, suppliers, society and
collectivity.
Production
and
Markets
Indesit Company, with its four lines, produces cookers, hobs, fridges,
washing machines, dishwashers.
The plants are diffuse all over the world: Polonia, Great Britain, Italy,
France, Russia and China.
In West Europe, Indesit Company‘ has succeeded in increasing market
shares over the years, especially in France, Spain and The
Netherlands.
At the beginning of 2005 it signed an agreement with WLS (Wuxi
Little Swan Company), China’s biggest producer in the washing
segment.
The plants of production are in all ten, of
which nine in Germany and one in
Austria.
Miele mostly produces nearly all the
components, because requirement
necessary must satisfy the perfect quality
of its finished products.
The production controls are
very rigorous and even
exceed the more selective
standards.
Miele’s products are distributed and sold
directly through own branches nearly all
the European countries, the United
States, Canada, Southafrica, Australia,
Japan, HongKong, Mexico and Singapore
and they are also imported to authorized
importers in many other countries.
Advertising
The advertising
campaign of the
Indesit Company is
focused on the deep
value of the family
and its familiarity.
In fact it wants to
describe the domestic
appliances like
protagonists of the
daily life of the
members of the
family.
Porsche Club Open Meeting
From the 4th to 6th of November 2005 the Porsche
has kept itself near the automobile race track of
Vallelunga Club Open Meeting, the closing of the
sport season of the Porsche Italy Club. Also this
year Miele, which is the sponsor of the
manifestation, has been protagonist.
Miele Cup 2005
Miele has sponsored
the appointments of
the green of golf
season 2005.