Transcript -CHANGING LIVES - Indian Institute of Technology Guwahati

-CHANGING LIVES
MANOSIJ BASU
07010719
-
What Is GOOGLE?
• Google is the most popular search engine on the Net at
present ; the company’s name is synonymous with
internet searches.
• Google is the fastest growing company in the history of
the world, its explosive growth is unmatched.
• Used by about 400 million people a month, Google has
turned its student founders to multi-billionaires.
• Some even go on to say that Google is a ‘corporate
revolution’, something akin to the Industrial
Revolution.
Left to Right, Dr.Eric
E.Schimdt , Sergey Brin And Larry Page.
The Beginning:
• Google was founded by Larry Page and Sergey Brin, in
January 1996.
• Both were Ph.D students at Stanford University,
California and started Google as a part of their research
project.
• The name Google is a play on the word Googol, that
stands for 10 raised to the power of hundred,
indicating the mindset of the founders.
• They revolutionized Internet searches with their
concept of ranking pages by analyzing relationship of
pages with other similar pages on the Net.
• The real driving factor in the growth of the
company, though, was its method of earning
revenue through its revolutionary advertising
policy.
• Recent statistics point that about 57% of the
paid ad spending in the year 2007 went to
Google.
How’s Google Affecting Our Culture?
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Influence on Corporate culture
Influence in everyday life.
Influence in Professional lives
Influence on English
Google :Corporate Culture
• Fortune Magazine places Google first in its list
of hundred best places to work in 2007,
because of its relaxed work environment.
• Google’s corporate culture embodies such
casual principles such as “you can make
money without doing evil” and “work should
be challenging and challenges should be fun”.
• Innovation Time Off: As an interesting motivation
technique, Google engineers are encouraged to
spend 20% of their work time on projects that
interest them.
• The result of this innovative technique has been the
long line of services and technologies, Google has
been pouring out in the recent past, such as Gmail,
Orkut and Adsense.
• Google’s corporate culture has since been aped by
many institutions because of its sheer productivity
and success rate.
Google In Everyday Life:
• Google has changed the way computer literate
people approach their day to day work.
• Be it a chef of a five-star hotel looking for a
new recipe or simply a housewife searching
for a new dish, a simple Google search solves
their problem.
• People afflicted with a simple cold or a major
disease, nowadays search Google before
paying a visit to their doctor.
• Be it the planning of a holiday, or the simply the
route to one’s destination, the answer nowadays is
available at the hit of a return on Google’s search
bar.
• Some people Google partner’s in an online
conversation just to find out his/her tastes and
make the conversation worthwhile.
• Yet others have found long lost friends and relatives
using Google and cannot express their gratitude in
words.
• Prospective girlfriends too search their suitor’s
profile, and blind dates have lost their
significance. Quoting from an article published
in The Chicago Tribune:
“With the assistance of her high-speed
Internet connection, she scans and fact-checks
her suitor's resume. Her short, buffed nails pull
up his credit history, mortgage schedule,
publications record, professional reprimands,
genealogy and horoscope.”
Google in Professional Lives:
• Google is all, but throwing private detectives
or ‘gumshoes’ out of business. A simple
Google search turns up more information on a
persons life than a private detective can turn
up in a month.
• For instance, Lucretia Marcus, a CEO in a top
firm, laments that her unlisted telephone
number has found its way into Google
searches on her name, destroying her privacy.
• Projects for students nowadays means Google
time!! Students no longer spend days in the
library searching for material, a Google search
returns enough to fill millions of pages.
• Interestingly, Google has helped the teaching
community too, in catching hold of the
numerous plagiarized projects submitted to
them. A simple search of a suspicious looking
phrase turns up entire articles from which the
student might have copied.
• Most interviewers in top firms glean all the
information of a potential candidate by googling
him, and have a near-to-perfect profile of the
person ready even before interviewing him.
• This e-attack on the privacy of an employee does
not stop with the interview. Many employees have
faced the upshot of writing their minds about their
bosses on their blogs, which turn up on Google
searches of their names, and ended with their
termination letters as a direct consequence.
• Counter Googling: The concept of gathering
information on customers practised by corporate
houses and providing services according to their
taste and habits.
• Example:
The Bel Air Hotel in LA already Googles first-time
guests upon arrival, based on their reservation
details (name and address), leading to
personalized services like assigning guests a
room with morning sun if Googling shows the
guest enjoys jogging early in the day.
Influence of Google on English:
• The popularity of Google as a search engine
has resulted in the addition of several new
words to the English dictionary, most of them
involving a play on the word, Google.
• a) google(v): To search for information on the
Web, particularly by using the Google search
engine; to search the Web for information
regarding any possible topic using Google.
• Example:
“Still a rare practice among the online masses,
Googling the one you (might) love is fairly common
among the young, professional and Internet-savvy.
'Everyone does it,' said Jena Fischer, 26, a Chicago
advertising executive. 'And if [they say] they're not
doing it, they're lying.’ “
—Nara Schoenberg, "Don't Go Into Date Blind;
Singles Googling Before Canoodling," Chicago
Tribune, April 2, 2001
• b)Googlewhack(n): A phrase that turns up only one
hit on Google. Such phrases have become
increasingly rare as the search engine expands its
database.
• c)Google bombing(v): Creating a large number of
fake Web pages with link to a certain Web page, so
that this Web page turns up at the top of a Google
search.
• d)Googleability(n): The ease with which information
about a certain person maybe found on Google.
• e)Googleverse(n):[blend of Google and the
Universe]the range of products, services and
technologies belonging to or associated with
Google Inc.
Google: Demerits
• Such a powerful search engine cannot be without
its own demerits.
• With the click of a mouse, parts of ones lives,
including any re-invented selves are open to public
scrutiny. People may locate you even if you rather
not be discovered.
• One of the main laments of the critics of Google is
the fact that Google scans through pages where
books and other copyrighted material is available,
and makes it available to the netizens.
• Also the loss of online privacy is another reason for
concern among the net-savvy public.
Google maintains a profile for search history or the
‘search behavior data’ of every user, which in
theory it may be asked to be supply to the US
government.
Google:Changing Cultures And Lives
• I believe that Google, indeed, has had a
profound influence on the everyday life of a
21st century human.
• Everything, from one’s household chores, to
one’s professional work, can be done easily by
the use of Google.
• In conclusion, Google has surely rewritten the
modern day culture, and this fast growing
giant is here to stay and change our lives.
GOOGLE USAGE CLASSIFIED INTO REGIONS
Bibliography:
• Google.com
• Wikipedia.org
• ‘The World According To Google’ a
documentary by BBC World.
• Chicago Tribune issue April 2nd,2001.
• The San-Francisco Chronicle