Transcript How Retailers Promote Pet Food & Pet Care
Retail Ad Support Across Diagnostic/Diabetes Categories
Blood Pressure Monitors; 20,6% Pregnancy Tests; 15,4% Thermometers; 7,3% Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size Blood Glucose Monitors/Test Strips; 46,4% Blood Glucose Lancets; 5,1% Blood Glucose Tablets/Sprays/Gels; 2,2% Fertility Tests; 1,7% Home Health/Disease Test; 1,0% Insulin, Syringes & Supplies; 0,4%
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
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Top Retailers Promoting Diagnostic/Diabetes Categories
Walgreens Rite Aid Shoppers Drug Mart Jewel-OSCO CVS Duane Reade Baker's Supermarkets Gerbes Dillons Owen's Market Scott's Food & Pharmacy Hilander H.E.B.
Fry's Food & Drug Stores
# of Diagnostics/Diabetes Ad Blocks Over 12 Months
34 33 33 31 41 41 40 34 56 66 87 104 120 194 Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
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Top Promoted Diagnostic/Diabetes Companies
Share of Diagnostics/Diabetes Ad Blocks
Private Brand Manufacturer Bayer Diabetes Care Division Roche Diagnostics LifeScan Omron Healthcare Inc.
Procter & Gamble Company Church & Dwight Co., Inc.
Abbott Laboratories Insight Pharmaceuticals/Heritage… Kinetik Medical Devices Ltd.
Invacare Corporation Exergen Corporation 2,0% 1,3% 1,2% 1,2% 33,0% 9,5% 13,3% 9,3% 9,2% 6,4% 5,0% 4,4% Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
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Top Promoted Diabetes Care Brands
Share of Diabetes Care Ad Blocks
Private Label Accu-Chek One Touch Ascensia Bayer 9,9% 8,1% 26,7% 14,6% 17,5% 17,2% Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size Freestyle TrueTest True2Go Nova Max Remaining Brands 2,3% 1,4% 0,7% 1,5%
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
4
Recent Retailer Ads for Blood Glucose Monitors
•Walgreen Company Chicago, IL - 04/03/2011 pg 15 •Fred Meyer Stores Seattle, WA - 04/03/2011 pg 3 •Thrifty White Drug Stores Minneapolis, MN 04/17/2011 - pg 10 •Price Chopper (Golub) Hartford, CT - 04/03/2011 pg 10 •Kinney Drugs - Syracuse, NY - 04/10/2011 - pg 13 •Shoppers Drug Mart Limited - Mississauga, ON - 04/17/2011 - pg 8 •Jewel-OSCO - Chicago, IL - 04/20/2011 - pg 19 •Rite Aid - Philadelphia, PA - 04/17/2011 - pg 4 •Kroger Stores - Atlanta, GA - 04/10/2011 - pg 3 •Fry's Food & Drug Stores Phoenix, AZ - 04/06/2011 pg 3 5
Top Promoted Blood Pressure Monitor Brands
Share of Blood Pressure Monitor Ad Blocks
Private Label 47,9% Omron Kinetik 6,3% Remaining Brands 1,1% 44,6% Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
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Recent Retailer Ads for Blood Pressure Monitors
•Walgreen Company Chicago, IL - 04/24/2011 pg 11 •Kroger Stores - Atlanta, GA - 04/03/2011 - pg 3 •Thrifty White Drug Stores Minneapolis, MN 04/17/2011 - pg 10 •Lewis Drug - Sioux Falls, SD - 04/03/2011 - pg 9 •Kerr Drug - Raleigh, NC 04/03/2011 - pg 6 •Rite Aid - Philadelphia, PA - 04/10/2011 - pg 2 •Navarro Discount Pharmacies - Miami, FL 04/06/2011 - pg 11 •Bartell Drug Company Seattle, WA - 04/10/2011 pg 14 •Zellers - Mississauga, ON - 04/03/2011 - pg 15 •Shopko Stores - Madison, WI - 04/03/2011 - pg 19 7
Top Promoted Pregnancy Test Kit Brands
Share of Pregnancy Test Ad Blocks
Private Label 31,8% First Response 27,4% ClearBlue 26,4% e.p.t.
Remaining Brands 1,5% 12,8% Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
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Recent Retailer Ads for Pregnancy Test Kits
•Kinney Drugs - Syracuse, NY - 04/17/2011 - pg 17 •Rite Aid - Philadelphia, PA - 04/03/2011 - pg 4 •Rite Aid - Philadelphia, PA - 04/17/2011 - pg 5 •Zellers - Mississauga, ON - 04/10/2011 - pg 25 •CVS - Boston, MA 04/03/2011 - pg 10 •Kinney Drugs - Syracuse, NY - 04/24/2011 - pg 5 •Lewis Drug - Sioux Falls, SD - 04/03/2011 - pg 9 •Pharma Plus Drugmarts Ltd. - Mississauga, ON 04/03/2011 - pg 3 •Jewel-OSCO - Chicago, IL - 04/20/2011 - pg 18 •Rite Aid - Philadelphia, PA - 04/24/2011 - pg 4 9
Top Promoted Thermometer Brands
Share of Thermometer Ad Blocks
Private Label 49,6% Braun 18,9% ComfortScanner 16,5% Vicks Remaining Brands 1,2% 13,7% Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size
More on Ad Comparisons:
www.adcompare.marketgate.com
Sarah Roda, 440-498-0500 x1160 [email protected]
or Tom Pirovano, 440-528-0418 [email protected]
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