Transcript Questionnaire Surveys - Psychlology Teaching Resources

Questionnaire Surveys
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www.psychlotron.org.uk
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Obtaining data by asking people questions
and recording their answers
A standardised set of question is given to
each respondent; they give their answers
in writing
Gets you lots of data quickly and gives you
an insight into people’s views, opinions
and attitudes
But only if they answer accurately
Questionnaire Surveys
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www.psychlotron.org.uk
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Decide which attitudes, behaviours or
traits you want to measure
Decide whether you want qualitative or
quantitative data
Decide which sorts of questions you will
ask
Pilot and modify the questionnaire
Collect data
Type of Data
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Qualitative data
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Rich in detail or description, usually in textual
or narrative form
Quantitative data
Numerical data, measurements of quantity or
amount
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Type of Data
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Quantitative
Easier to analyse (e.g.
statistically)
Easier to compare
people or groups
BUT
Undetailed and
potentially superficial
www.psychlotron.org.uk
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Qualitative
Rich in detail
Allows for in-depth
analysis
BUT
Difficult to analyse
Difficult to compare
people or groups
Types of Question
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Open questions
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Closed questions
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Restrict respondent to a predetermined set of
responses
Generate quantitative data
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Allow respondents to answer however they
want
Generate qualitative data
Types of Closed Question
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Straightforward response
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Are you female or male? M
F
What is your age in years? ____ years
Do you smoke? Yes
No
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Types of Closed Question
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Checklist
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What is the highest academic qualification you
hold?
GCSEs
 A – Levels
 Batchelor Degree
 Post-graduate Degree
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Types of Closed Question
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Adjectival/adverbial response
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Does your anxiety affect your ability to do the
following things?
Not at all
Very much
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Go to
work
Meet
friends
Go
shopping
A Bit
Types of Closed Question
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Numerical (Likert) response scale
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Psychology is the most interesting A-Level subject
1
2
3
4
5
Strongly
agree
Agree
Not sure
Disagree
Strongly
Disagree
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Types of Closed Question
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Ranking scale
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Rank the following activities according to how
much time you spend on them each day (1 =
most time, 4 = least time)
Talking face to face
 Talking on the telephone
 Text messaging
 Other (e.g. MSN, IRC chat)
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www.psychlotron.org.uk
Questionnaire Design
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www.psychlotron.org.uk
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Keep it simple & clear
Keep it as short as possible
Keep it relevant to purpose
Collect personal information last
Ask for one piece of information at a time
Allow for ‘don’t know’ where appropriate
Be sensitive
Pilot and Modify
Test Questionnaire
with a group of PPs
Alter the problem
q’aire items
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Identify issues with
the q’aire
Obtain feedback
from them