Transcript Driving New & Repeat BusinessWith NAPA Easy Pay

Driving New & Repeat Business
With NAPA Easy Pay
Kurt Miller
National Account Manager
GE Capital
Instant Consumer Financing
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Attract New Customers
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With 6 & 12 Month No Interest In Advertising
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Extended financing not available with V/MC
Solidify Trusted Advisor Status
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Offer more payment options
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Customers more likely to have all repairs done with extended payment options
Create A Steady Stream Of Loyal Customers
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Communicate with your preferred customers
NEW Quick Screen Functionality Available
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Pre-Approve customers in seconds
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Offer financing with confidence to all customers
Market Reminders All Around Us
Still A Powerful Selling Tool
Generate Higher Average RO Amounts
Tran Type
Minimum
Purchase
Needed
Transaction Rate
Per Sale
NAPA
Easy Pay Card
25 Day Grace
$0
2.49%
$275
6 Months
Financing
$199
2.49%
$670
$670
167%
3X
12 Months
Financing
$750
5.79%
$1,233
6X
Increase Over
Bankcard
Compare 6 Month Avg Sale To Your Avg Visa/MC Sale*
Compare Transaction Rate Also
10%
*National Avg. $230
AutoCare Benefits
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Drive repeat business and increase customer loyalty
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Differentiate your location from your competition
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Easy Pay card embossed with YOUR store name
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Increases average repair order sale amounts
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Affordable cost of credit
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Multiple processing solutions Online or Terminal
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Instant credit approval process takes only seconds
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Revolving lines up to $5000 today and for additional service needs
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$10 Monthly Access Fee for NEW AutoCare Centers enrolled after March ‘11
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Online processing, training, program materials included. Free for the 1st 90 Days
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No minimums
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NEW QUICKSCREEN Process included
Cardholder Customer Benefits
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No Annual Fee
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NAPA – Easy Pay Card in customers wallet
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Peace of Mind Warranty to 36/36 when made on Easy Pay
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Instant credit approval of applications in seconds
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Increased purchasing power with new line of credit
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Frees up bankcards for other purchases
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Extended financing makes repairs affordable
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Low monthly payments gives customer flexibility
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Accepted at Exxon and Mobil locations for pay at the pump
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24-Hour access to account information gogecapital.com
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Check balance, make payments, update information
Helpful Tips & Best Practices
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Display
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Utilize all point of sale materials provided at no extra costs
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Customers see the message and starts the thought process
Discuss
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Sell the benefits early by talking to every customer early in the sales/quote process
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Remind customers of the financing option throughout the sales process
Drive
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Offer customer incentives 5-10% off first purchase, Free Oil Change, others
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Implement service advisor / cashier incentives
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Include messages in mailings and advertising and hold phone messaging
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Train ALL store personnel by leveraging GE Capital Learning Center
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Order your Preferred Customer List in the GE Capital Business Center
www.gogecapital.com
Maximize Approval Rates
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Offer early in the sales process before work is completed
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Offer program to everybody, including estimates
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Review application for completeness and accuracy
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Not “Last Chance” Financing
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Let our “Silent Salesman” work for you. Display POS materials
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More applications = More approvals
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Leverage NEW QUICKSCREEN Functionality
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MUST have Business Center log in and compliance training
NEW Quick Screen Pre-Approval Process
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Perfect for Automotive Tire & Repair
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But you MUST:
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Be Business Center Savvy
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Integrate into your sales process
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Discretely gather customer name/address
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Talk to customers who are pre-approved
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Record customer decisions
NEW Quick Screen Pre-Approval Process
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Choosing Full Application
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Enter ALL customer information, check IDs as normal, print,
customer signs, submit
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Receive approval, get account number, save application
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Run Sale
CARCAREONE
Full Application Data Entry Page
Choose Applications – Full or Quick Screen
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Choosing Pre-Approval
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Enter Name and Address then submit
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Receive pre-approval Authorization # IF customer is approved
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Inform customer of pre-approval, gain acceptance, record response
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Proceed to Full App Data Entry following Pre-Approval Auth # through completion
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IF customer not pre-approved, no notice necessary – Can still submit full application
CARCAREONE
Following Pre-Approval Auth# CRITICAL
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Choosing Pre-Approval
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Enter Name and Address then submit
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Receive pre-approval Authorization # IF customer is approved
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Inform customer of pre-approval, gain acceptance, record response
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Proceed to Full App Data Entry following Pre-Approval Auth # through completion
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IF customer not pre-approved, no notice necessary – Can still submit full application
Get Authorization # AND Offer To Customer
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Follow the process all the way through including
customer response
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If customer declines offer, indicate so, submit
MUST record Pre-Approval
Auth # and customer response
Following Pre-Approval Auth# CRITICAL
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Follow the process
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Application Full Data Entry now to build the account
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Following Pre-Approval Auth # CRITICAL
Complete Your Transaction
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Account Approved !
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Run Your Sale!
Enabling Quick Screen Functionality
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Select Administration
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Choose My Profile
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Check box for Quick Screen under Applications
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Log out to reset, Log In, proceed
Quick Screen Summary
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Log into Business Center
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Change administrative profile, selecting Quick Screen
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Enter customer name and address discretely
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Make customers A FIRM OFFER OF CREDIT
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Record customer response
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Follow Pre-Approval Auth # all the way through
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Complete Full Data Entry
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Get account number
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Process sale
“Would you like to use your Easy Pay Card Today?”
Display Free Point of Sale Materials
Table Tent
Reminder Card
Counter Mat
Window Cling
Counter Brochure
Wall Poster
Order Materials in Business Center
More information at NAPAAutoCare.com
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Updated!
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New Look
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Easy to Navigate
Links to:
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Dealer Enroll App
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Consumer App
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Business Center
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Training
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Materials
NAPA Insights
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Program of the Month March ’13
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Insights Video
Contact Us Today
Existing Dealer Support
1-800-333-1082
New Dealer Enrollment
1-866-209-4457
Processing, Supplies
Training, SupportBusiness Center @
gogecapital.com
Visit Learning Center
gogecapital.com/learningcenter
Thank You!