Transcript SUPPLY CHAIN MANAGEMENT - Procasur

Innovation Project Presentation
Bangkok
Kapil A. Bendre
Agribusiness Expert
Programme Management Unit, CAIM
[email protected]
Title
Diversification of Farming and Marketing
Activities for Small and Marginal Farmers
Kapil A. Bendre
[email protected].
Priority Areas

Cotton & Soybean to Vegetable & Dairy.

Selling at Village to Selling to Consumers/Institutional Buyers.

Reducing actors between Supply/Value Chain.
Kapil A. Bendre
[email protected].
Implementation Team
• 26 Committed Manpower – 20 Villages
• 1 Committed Employee at Village.
• Technical Staff on Community Mobilization, Soil & Water
Conservation, Agriculture Marketing, Programme Coordinator.
• Supported by District Programme Management Teams. (DPMTs)
Kapil A. Bendre
[email protected].
Why….the Project
• Mostly Mono-cropping
• Price realization (1-2 times in a year)
• Distress Sale for immediate credit needs.
• 20%-30% of Consumer Price realization by the Farmer.
• Region importing Vegetable & Milk from different part of State which
is under severe drought this year.
• Low self esteem of the farmer.
Kapil A. Bendre
[email protected].
Specific Objectives
To Generate livelihood opportunities.
To Create Market space for the farmers and improve their dignity.
To increase the income of the farmers.
To connect farmers to the mainstream market operations for its
sustainability.
Kapil A. Bendre
[email protected].
Immediate Achievements
• Increase in frequency of realization of Price over the
year for the Farmers.
• Reduction in Lag time between Sale of Produce & Price
Realization.
• Infusion of the Confidence among the Farmers.
Kapil A. Bendre
[email protected].
Stakeholders Analysis
Farmers
Organized in CC & CRDC, Adopt market
oriented farming, Involve in mainstream market
operations.
Government
Convergence, Facilitation and Advocacy.
Agri Universities
Transfer of knowledge, Capacity Building.
Financial Institution
Credit Requirements
Kapil A. Bendre
[email protected]
PEST
Political
Pro Activeness
Leaders.
of
Economical
Mass Positive attitude towards Beneficiary
Contribution due to current Dairy
PPP.
Same party in power from Local to
State/Province Government.
Active
Support
by
Financial
Institutions.
Social
Local
Technological
Strong nurtured social network from Use of Solar/Man Driven refrigerated
Villages to District.
cart for selling Vegetable & Milk to
consumers.
Aggregation
of
CBOs
in
to
Federations.
Use of barcode for selling
of
Produce.
Kapil A. Bendre
[email protected]
Innovative Action
Current System
Producer
Price : Rs. 2.00
Wastage : 20%
Innovative System
Processor
Producer
Price : Rs. 3.00
Wastage : 10%
Consolidator
Commission : 10%
Wastage : 8%
Agriculture Market Yard
{Traders
/ Commission Agent
1 ~ 2 % Commission}
Village Collection Centers
Commission : 20%
Wastage : 2 %
Market Wholesaler
Price : Rs. 2.50
Wastage : 5%
Semi–Wholesaler
Price : Rs. 3.33
Wastage : 5%
Retailers
Price : Rs. 8.20
Wastage : 10%
Win - Win Situation for Farmer
and End Consumers.
50% increase in Farmer Price
& 20% reduction for Consumer
Consolidation & Redistribution
Centers
Commission : 10%
Price : Rs. 5.00
Wastage : 5 %
Overall
`Price
mark-up
310%
Ultimate Consumers
Price : Rs. 8.20
Price
mark up
100%
Institutional Buyers
Price : Rs. 6.50
Wastage : 10%
Ultimate Consumers
Price : Rs. 6.00
Kapil A. Bendre
[email protected]
Implementation Plan
Consumers &
Institutional
Buyers
Phase II
Activity
Phase I
Packaged
Vegetables
& Milk
CRDC and
Refrigerated
Carts
Village
Collection
Centers
Mobilize
and
Organize
Time
Kapil A. Bendre
[email protected]
• THANK YOU !