Transcript Document

WOMEN & THE POWER OF
SOCIAL MEDIA
By Joumana Salem
Young Arab Women Leaders:
THE VOICE OF THE FUTURE
September
20, Title
2012,
Document
Goes HereLAU
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PEPSICO
ONE Billion Times a day
+200 Countries
300,000 Employees
WOMAN CEO
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PEPSICO PWP
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PEPSICO AMEA / MEA
Europe
MEA
AMEA
PepsiCo Americas Foods
PepsiCo Americas Beverages
EMA BU: 60%
Women
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SOCIAL MEDIA DEFINITION
Social Media
includes weband mobile-based technologies
which
are
used
to
turn
communication
into
interactive
dialogue among organizations,
communities, and individuals.
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WHAT IS TRULY SOCIAL MEDIA
SOCIAL MEDIA IS INTIMATE….IT IS A
CONVERSATION ON LINE
IT IS ABOUT FRIENDSHIPS
AND RELATIONSHIPS……
…. ABOUT CONNECTIVITY, COMMUNITY,
CREATIVITY, CONVENIENCE……
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WHAT IS SOCIAL MEDIA
SOCIAL MEDIA IS CHANGING OUR WORLD
The power to define and control a brand is shifting from
corporations and institutions to individuals and communities
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Why Should Companies Care?
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Why Should Companies Care?
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Why Should Companies Care?
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Why Should Companies Care?
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Why Should Companies Care?
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Why Should Companies Care?
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WOMEN AND SOCIAL MEDIA
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WHERE DO WOMEN SHARE?
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WHERE DO WOMEN SHARE?
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SOCIAL MEDIA AND WOMEN
HOW DO WE TALK TO WOMEN
THROUGH SOCIAL MEDIA?
ASK
RESPOND
ENGAGE
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SOCIAL MEDIA AND WOMEN
Women don’t use social media based
on clear cut demographics
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SOCIAL MEDIA AND WOMEN
SOCIAL MEDIA CAN BE A GREAT RETENTION TOOL
Sharing
Mentorship
Learning
Unity
Unity
Cost-Effective
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PEPSICO USING SOCIAL MEDIA
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PEPSICO USING SOCIAL MEDIA
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PEPSICO USING SOCIAL MEDIA
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PEPSICO USING SOCIAL MEDIA
WE EMPOWER YOUTH EDUCATION VIA CSR
PROGRAMS SINCE 2003
Partnering with
Local NGO
AJIALOUNA
www.tomooharabia.com
1,6OO
students
$MM 1 pledged
in Lebanon,
Jordan, Egypt
$MM
1.5
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