Transcript Apex cover slide - ICCA - International Congress and

International Congress and Convention Association
Standardisation: it’s coming….
are you ready?
Birgit Roeterdink, Organon,
the Netherlands
Steve MacKenzie, Ungerboeck
Systems International, USA
44th ICCA Congress & Exhibition,
6-9 November 2005, Montevideo
iccaworld.com
Electronic Data Interchange
(EDI)
Among Event Organizers, Venues, Contractors and Customers
A Key To Productivity
in the
Event Industries
By
Steve MacKenzie
EDI
In The
Food Industry
1975 – 2000
60+% Consumer Cost Reduction
$ 1.00 Groceries Would Otherwise Cost $ 2.50+
Primary Functions
Of the
Event Industries
• Selling
• Teaching
• Entertaining
• Communicating
The Opportunity Equation
Sample: 3-day 200-Attendee Conference
Event Planning, Registration & Administration
Space Rental & Setup
Food & Beverage
Audio Visual
Speakers & Entertainment
Event Production Cost
Profit Contribution (33%)
Event Revenue ( Registration)
$ 25,000
5,000
50,000
10,000
10,000
$100,000
50,000
$ 150,000
Housing, Meals & Incidentals
100,000
Attendee Time & Travel !!!
250,000
Total Opportunity Cost
$ 500,000
Industry Challenge
Generate Higher Value
•
•
•
Enhance Event Content
Increase Productivity
Lower Costs
Increasing/Reducing Value
(With Airlines For Friends, Who Needs Enemies?)
Automobiles
Climate Control
Sound Systems
Heated Leather Seats
Electric Seats, Windows, …
Extended Warranties
Airbags
ABS Brakes
GPS
Roadside Assistance
Airlines (Traditional)
Electronic Ticketing
Fare Restrictions
Change Fees
Surcharges
Less Space
Cumbersome Check-In
Reduced Food Service
Standardization
Objectives
•
•
Increased Productivity
Customer Satisfaction
(Of People, Plant, Equipment & Materials)
Intermediaries
● Efficient Information Sharing
●
●
●
●
●
●
Electronic Data Interchange
Electronic Commerce
Consistent Workflows
Improved Asset Utilization
Increased Professionalism
Higher Service Levels
Shorter Lead Times
Quality Control
Lower Costs
Standardization Initiatives
• Open Travel Alliance (OTA)
• Hotel Technology Next Generation (HTNG)
• Association Data Standards Consortium (ASDC)
• Singapore Standard On Exhibition Terminology &
Audit Procedures (SSETAP)
• Convention Industry Council Accepted Practices Exchange
(APEX):
Terminology: Industry Glossary
Meeting & Site Profiles
Request For Proposals (RFPs)
Contracts
Resumes & Work Orders
Housing & Registration
History/Post Event Reports
Standardization Initiatives (continued)
• Open Travel Alliance (OTA)
• 100+ Members
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

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


Major Airlines
Hoteliers
Car Rental Companies
Leisure Suppliers
Travel Agencies
Global Distribution Systems
Technology Providers
• Mission
Create & Implement Industry-Wide
Open e-business (XML) Specifications
forming a common e-business language
that will encourage development of
systems … to better meet the demand
of travelers and the travel industry
• Tangibles



Started 1999
Master Tables & Transactions
500+ XML Specifications In Eight Release Since 2001
•
Standardization Initiatives (continued)
Hotel Technology Next Generation (HTNG)
• About 60 Corporate Members
 Hoteliers
 Open Travel Alliance
 Technology Providers
• Mission
Facilitate the development of next-generation,
customer-centric technologies to better meet
the needs of the global hotel community.
• Tangibles


Started 2002
Current Work Groups
Microsoft Platform Exploitation
Property/Distribution Solution
In-Room Technology
Architecture

HITEC 2004/5
Vendors demonstrated and released new interoperating solutions featuring the seamless
movement and use of guest-related and operational data, using the draft specification
approved by HTNG workgroup participants.
Standardization Initiatives (continued)
•
Association Data Standards Consortium (ASDC)
• Working Through X12 Organization To Develop Standards.
• Mission
“The Association Data Standards Consortium Standards will be the global electronic
standards for the association community and its for-profit partners”
•
Tangibles
Unknown As Of
September 2004
Standardization Initiatives (continued)
• Singapore Standard On Exhibition
Terminology & Audit Procedures (SSETAP)
•
Sponsors
 Singapore Exhibition & Convention Bureau (SECB)
 Singapore Standards, Productivity & Innovation Board (SPRING)
 Singapore Association Of Convention & Exhibition Organizers (SACEOS)
• Objectives
“Objective & Consistent Evaluation of Quality and Performance of
Exhibitions Held in Singapore ….. For Exhibitors and Tradeshow Visitors”
• Tangibles
 Terminology
 Recommended Audit Procedures
 Implemented 2004
Standardization Initiatives (continued)
• Accepted Practices Exchange (APEX)
• Sponsor
 Convention Industry Council
•
Mission
“Development & Implementation of Industry-Wide Accepted Practices
which will create and enhance Efficiencies Throughout The
Meetings,
Conventions &
Exhibitions Industry”
CIC Member Organizations
Supporting APEX
Air Transport Association of America (ATA)
Intl. Assn. of Convention & Visitor Bureaus (IACVB)
Alliance of Meeting Management Companies (AMMC)
Intl. Association for Exhibition Management (IAEM)
American Hotel & Lodging Association (AH&LA)
Intl. Association of Speakers Bureaus (IASB)
American Society of Association Executives (ASAE)
Intl. Congress and Convention Assn. (ICCA)
Association for Convention Operations Mgmt. (ACOM)
International Special Events Society (ISES)
Assn. of Destination Management Executives (ADME)
Meeting Professionals International (MPI)
Center for Exhibition Industry Research (CEIR)
National Association of Catering Executives (NACE)
Council of Engineering & Scientific Society Execs (CESSE)
National Coalition of Black Meeting Planners (NCBMP)
Exhibit Designers and Producers Association (EDPA)
National Speakers Association (NSA)
Exhibition Services & Contractors Association (ESCA)
Professional Convention Mgmt. Assn. (PCMA)
Healthcare Convention and Exhibitors Association (HCEA)
Religious Conference Management Association (RCMA)
Hospitality Sales and Marketing Association Intl. (HSMAI)
Society of Corporate Meeting Professionals (SCMP)
Insurance Conference Planners Association (ICPA)
Society of Government Meeting Professionals (SGMP)
Intl. Association of Assembly Managers (IAAM)
Society of Incentive & Travel Executives (SITE)
Intl. Association of Conference Centers (IACC)
Trade Show Exhibitors Association (TSEA)
Seven Core Areas
Of The APEX Initiative
 Terminology: Industry Glossary

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Meeting & Site Profiles
Request For Proposals (RFPs)
Contracts
Resumes & Work Orders
Housing & Registration
History/Post Event Reports
APEX Glossary
glossary.conventionindustry.org


3,780 Entries
Hyperlinks to More Information
Technology Applications
Toolset
Word / Spreadsheet Applications
Internal Systems
Third-Party
Packages
XML
XML can be
generated
from all tools
XML
(Extended Markup Language)
• IT Data Interchange Standard
Data
Definitions
Data
Values
Technology Applications

Industry Databases
Event Profiles
Event History
Venue Specifications

E-Commerce
Venue Booking
Speaker & Abstract Management
Event Registration & Housing
Exhibit Sales
Appointment Scheduling
Event Service Orders
Merchandising

Electronic Data Interchange (EDI)
E-Commerce
Versus
Electronic Data Interchange (EDI)
e-commerce enables
guests to process information via the internet
under the control of a
host system
EDI passes both data
and control back and
forth between the
parties, each adding
value in the process.
Electronic Data Interchange
Request For Proposals (RFP)
Event Specifications
Exhibit Floor Plans
Attendees
Exhibitors
Internet
Internet
Venues
Bureau
Event Proposals
Venue Specifications
Product & Service Specs
Event Floor Plans
Housing Specifications
Event Proposals
Space Availabilities
Sales Leads
Contractors
Product & Service Specs
Work Orders
Electronic Data Interchange (cont.)

Transaction Types
Request For Proposal (RFP)
Space Definitions
Products & Pricing
Event Resume
Function Schedule
Function Service Orders
Exhibitor Demographics
Visitor Demographics
Rooming List
Invoicing Detail
Electronic Data Interchange (cont.)

Outbound/Inbound EDI Status
Vendor/Client
Date Sent/Received
Transaction Type
Electronic Data Interchange (cont.)

Data Mapping Between Sender & Receiver
E-mail Attachments
XML Format
Cross References
Product Codes
Event Ids
Event Function Ids
Space Names
Customer Codes
Order Numbers
Order Lines
Payment Methods
…….
Issues
• International Embrace Of Standards
Language Translations
Regional/Country Adaptations
XML Specifications
• Industry Databases
Keeper(s)
Operational Funding

Focus: Events Vs Facilitators
Travel
(Ends Vs Means)
Catering
Lodging
Event
&
Destination
Benefit
More Business !
International Congress and Convention Association
Thank you!
Standardisation: it’s coming….
are you ready?
Tuesday 8 November 2005
44th ICCA Congress & Exhibition,
iccaworld.com