Transcript Slide 1

EUTO Study Visit –
UK
21st to 28th
September 2008
'Attractions and
events as catalysts
for regeneration
and social change
'
Presentation: Julian Zarb (Malta Tourism Society)
Where are we?
Gozo Video Clip
• A Visual Impression of Gozo
• Some Notes: The Helicopter Service has been
discontinued since 2007. A seaplane service
operates from Grand Harbour to Mgarr in
Gozo since 2008.
Some Facts and Figures
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Population- 28,000
No airport (Heliport not functioning)
Seaplane Service (Weather Permitting)
Geographical size - 14.5 km
Ferry Service
• Jan. To August 2008: No. Of Trips – 13469
• Jan to August 2008 : No. Of Passengers –
2,739,151
• Jan. To August 2008: Cars/Cargo- 726,151
Tourism Statistics 2007
• An additional 6634 Visitors (+19% on 2006)
• 24653 bednights (average 5.24 nights)
• An additional 3273 Maltese residents
(+10.8% on 2006)
• An average 1.98 nights for Maltese in Gozo
• Overall Increase of 9907 arrivals to Gozo
(+15.5%)
• Increase of 31901 bednights (+13%)
Creating a Destination
Regional Delivery of a balanced mix of quality
attractions
• Accomodation, F& B,retail and Spending
opportunities
• Delivery of tourism opportunities must be
seamless with a genuine focuson creating
desirable and authentic visitor experiences
• The enthusiastic promotion of a region or
single community
Destinations and Tourism
“Tourism is inherently a
Regional Enterprise
Successful Destinations
don’t just happen,
tourists happen”
Michael E. Kelly, AICP, MCIP
The Organizers
Sponsors:
Upward Door Systems Ltd
Camilleri Paris Mode
Gozo Cottage
Gozitano
Casa Funghi
Bonito's Restaurant
J. Debono Printing
San Lawrenz Leisure Resort
Citadel Insurance
Chanel
Downtown Hotel
Central Bank
National Lottery Good Causes Fund
Sharp
K3 Paints
Attard Auto Dealer
Abraham General Supplies
Italian Ambassador for Malta
The Organizers
Partners:
Teatru Astra
Malta Tourism Authority
Air Malta
Heritage Malta
Vodafone Malta
Bank of Valletta
Melita
Sponsors:
Ministry for Gozo
Victoria Local Council
General Soft Drinks Ltd
Island Hotels Group
Fexco Financial Services (Malta) Ltd
Valletta Fund Management
Michael Grech Financial Investment Services Ltd
Topserv (Gozo) Ltd
John's Garage
David's Bakery
The Concept
A Mosaic of Mediterranean Civilization, Heritage and Art.
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Annual Celebration : An Autumnal Event
Culture including Folkore and Cuisine
History and Archeology
Mythology – The Legend of Calypso and Ulysses
Diverse Events
Thrills of Exploration and Discovery
A Showpiece
Live the Mediterranean – 7000 years of History
The Programmme
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Visit to Church of St. George, Rabat
Visit to Salt Pans and Organic Farm
Opera
Feast of Gozitan Wine and Food (After Theatre)
Art Exhibition
Archeology: Key Lecture and Site Visit: Dr. David
Trump
• Dance, Ballet and Concerts
Strategies and Case Studies
• “The owner of Ta’ Mena spoke about the
great difficulties he faced turning his farm
into an organic one. Either all Gozo goes for
organic farming and not just one farm, he
said, because an organic farm can only be
sited five miles away from the nearest nonorganic farm or else suffer the risk of being
polluted”.
Press Release: June 2008
The Future
• Eco-Gozo : aims at transforming Gozo and Gozitan society into a
sustainable reality in its wider sense – not only environmentally, but also
socially and economically.
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A new way of looking at Gozo and its future, banking on the island’s
strengths and tapping its attractive potential for the benefit of the
island’s inhabitants, its visitors and investors, so that all benefit from:
• A better quality of life A society exerting less pressure on the
environment A wholesome natural and cultural environment More
sustainable jobs A caring society for all More quality investment An
enhancement of the island’s identity
• Eco-Gozo provides an assurance for sustainable development in Gozo,
and a continued success for our island in the future.
Interesting Websites to Check
www.mediterranea.com.mt
http://www.eco-gozo.gov.mt/
“We will render Gozo an ecological island – a
model of sustainable development”
Lawrence Gonzi, Prime Minister
Thank You