Transcript Understanding, maximizing and leveraging social media in
Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera
Agenda
• Why create recruiting strategy around Social Media?
• How then Build your Social Media strategy?
• Collabera Case Study • Benefits & ROI • Take Aways 4/29/2020 Presented by Mahesh Jain 2
Why Social Media in Recruitment?
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Why Social Media in Recruitment?
Traffic trend for job hunting
Naukri ranked #300, 2009 Naukri ranked #437, 2011 4/29/2020 Monster India ranked #600, 2009 Monster India ranked #1029, 2011 Source: Alexa Presented by Mahesh Jain 4
Why use Social Media for recruiting?
• Develop new, passive talent streams • Strengthen employment branding - Engage talent in open, personal dialogue - Improve employee advocacy and engagement - Proactively recruit talent who is passionate about your brand • Target your ideal candidate based on user generated information • Promote your company and industry - Drive traffic to your company brand page and/or career site 4/29/2020 Presented by Mahesh Jain 5
Few Social Media tools
- Blogging (wordpress) - Microblogging (Twitter) - Video-sharing (YouTube) - Photo-sharing (Flickr) - Podcasting (Blog talk radio) - Mapping (Google maps) - Social networking (Facebook) - Social voting (Digg) - Social bookmarking (Delicious) - Lifestreaming (Friendfeed) - Wikis (Wikipedia) - Professional networking (Linked In) - Virtual words (Second life) 4/29/2020 Presented by Mahesh Jain 6
Why Social media in Recruitment?
Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources.
Advantages: - Opportunity to connect with passive market - New dimensions emerged for sourcing - Approach and Access to information - Enhancing employer branding Disadvantages: - No structural approach - Volume is high - Maintaining visibility is a tedious task 4/29/2020 Presented by Mahesh Jain 7
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Case Study: Collabera 's Integrated Recruitment Strategy
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Strategies we Adapted
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Traditional approach Social Media Approach
18 Months Back- Traditional Approach • Job Boards • Employee Referral • Mass Media Advertisements • Recruitment Consultants 4/29/2020 Social Media Approach • Dedicated Social Hunting team • Tools for internal employees to refer Jobs through social media • Follow Campus, Company & Skill Communities /Groups in Social Media Presented by Mahesh Jain 10
Collabera: Case Study
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Strategies we Adapted
4 dimensional networking Business Education Career Others
4D networking involves understanding the unique value Create and utilize a virtual network through web 2.0
4D networkers build up a virtual trusted network 4/29/2020 Presented by Mahesh Jain 16
Strategies we Adapted
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Benefits & ROI
Types of non-financial impact Impressions Employee participation Positive Press Impressions Retweets Click-thoughs Employment applications Positive WOM Blog Comments Twitter followers Social mention Customer complaints 4/29/2020 Presented by Mahesh Jain 18
Benefits & ROI
Cost reduction All business look for… Non financial is potential Investment (Time) action reaction Revenue generation Non-financial impact 4/29/2020 Presented by Mahesh Jain Financial impact 19
Take Away
Companies need to invest and explore how they can tap into Social media to find and attract top talent.
Choosing a defined approach all the way is not recommended. However, careful analysis have to be made for before initiating Social media networking on the guidelines of 4Cs i.e. Content – Collaboration – Community and Collective Intelligence Social media is much more than just another channel and by integrating it with the overall employer branding strategy, companies can attract top talent that can grow with the company 4/29/2020 Presented by Mahesh Jain 20