Transcript TASK 5. TOYS - University of Texas at Austin

TASK 5. TOYS
Hyeseung Maria Chang
Shih-Ting Lee
Younyoung Kim
Part I. Evaluating
1. Scenario
• Julia: 4th grade girl, having a birthday party
this Sat.
• Maria: Julia’s Mother
• Dorothy: Maria’s Friend, Has no child
• Younyoung: Julia’s best friend, Also 4th grade
Part I. Evaluating
2. Web sites evaluation
• eToys.com (http://www.etoys.com)
• Toysrus.com (http://www.toysrus.com)
• Nifty Cool Toys (http://www.niftycool.com)
• Plush Dreams (http://www.plushdreams.com)
• AcriveToys.com (http://www.activetoys.com)
Part I. Evaluating
3. Conclusion
The best two toys retailer sites:
– Niftycool.com (http://www.niftycool.com)
– etoys.com (http://www.etoys.com)
• The worst toys retailer site:
– Toysrus.com (http://www.toysrus.com)
Part I. Evaluating
3. Good designs example: Nifty Cool Toys
Prominent tag line
Consistent
navigation
bar
Search Function
Terse but
informative
welcome blurb
Part I. Evaluating
3. Good designs example: Nifty Cool Toys
Top 10 toys list
Click here for
detail product
description
Click here to
purchase
Part Ⅱ. Suggestions for improving
1. Web Sites Evaluation
Toysrus.com (http://www.toysrus.com)
Good
Bad
Information design
Serving related
information
Ambiguous terms
Using difficult words
Too much information
Interface design
Browse by age
Not cute enough
Different template
Complicate navigation
Interaction design
Serving related
information
Complicate help desk
(too many categories)
Part Ⅱ. Suggestions for improving
2. Improved Design
Key points of the improved design
• Simple design: Essential information
• Easy navigation
• Customer-centered & Client-considered design:
- Related stores and merchandises
- New & popular items: Ranking
Before
After

SEARCH

New Item
GO

More stores
BROWSE
By age:
Comparing Price
Nifty Cool Toys

Plush Dreams
Brith-12 Months
12-24 Months
2 years
3&4 years
AcriveToys
Popular Item
’
eToys
(Educational effect reviews)
Babiesrus
5-7 years
8-11 years
12-14 years
Comparing Price
Grownups

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