Transcript Business Model XXX

Open Business Model and Service
Innovation with VDML and ServiceML
Arne J. Berre SINTEF, Norway, [email protected]
Henk de Man, Cordys, Netherlands, [email protected]
and Yannick Lew and Brian Elvesæter, SINTEF
IWEI Workshop 3, Standardisation for interoperability in the service
oriented enterprise Enschede, March 26th, 2013
Networked Enterprise transFormation and resource management in Future
internet enabled Innovation CloudS, www.neffics.eu
NEFFICS Community of
highly innovative networked enterprises
Applications for highly innovative networked enterprises
Liquid Hospital – H2O
(HSJD)
Virtual Factory Network
(Vlastuin)
Networked process and
service models
(SINTEF)
Networked business
value analysis models
(IC Focus, AAU)
ServiceML
VDML
Networked innovation
models, leadership and
management processes
(AAU)
CEN/389
Networked enterprises MashApp
applications and process support
(CORDYS)
Networked innovation
community services
(INDUCT)
Enterprise SaaS Cloud business operations
and orchestration platform
(CORDYS)
Google Apps/Waves, Cloud computing & Web 2.0 platform
2
Networked Enterprises on Internet of Services (IoS) and Things (IoT)
NEFFICS Platform
Networked
Innovation
management
Innov.
Dashboard
Network
search
Portfolio
Funnel
Challenge
Value
analysis
process
Idea
“Change”
MashApps
Google,
COIN,
ASPIRE, ...
Business
values
Value formula
VDML
Challenge
Case Mgmt
BOP Instance
BPMN
BMM
AT-ONE
SI process
BMI (L)
process
Service ML
Buss. SoaML
Service
BM canvas
BM canvas
BM canvas
Internet of
Services
/Things
Network Business
Operations
incl.
app/services development
Network Business
Modeling and
analysis
CMMN
Entity
Social modeling/Google Wave
KPI’s
BAM
Dashbord
Sensor
RFID
Inter-enterprise
Hub
NEFFICS Methodology and Practices WIki
Networked Enterprise Portal
Networked
Enterprise
Networked
Enterprise
www.neffics.eu
(Virtual Extended Factory Liquid Hospital)
Networked
Enterprise
Networked
Enterprise
Networked
Enterprise
Networked Enterprise transFormation and resource management in Future internet enabled
Innovation CloudS
www.neffics.eu
Networked Enterprise transFormation and resource management in Future internet enabled
Innovation CloudS
4
www.neffics.eu
Networked Enterprise transFormation and resource management in Future internet enabled
Innovation CloudS
5
Business Model representation
 VDML and ServiceML
VDML
Six building blocks representation,
as high-level abstraction; detailed
representation and ”wiring inside”,
based on VDML
Positioning VDML
VDML
SoaML
BPMN
VDML
mandates
defines business
Business Network
Service Contract
subtype
Collaboration
subtype
Service Architecture
accesses
contains
depicts
Community
defines informal
or “weak”
accesses
subtypes
Port
participates
defines formal
or structural
Org Unit
owns
Participant
Service
Request
establishes
Role
translates
into
creates and/or
consumes
provides
Value
Service Offering
Service Journey
Activity
requires
provides /
consumes
designs /
experiences
performs
supports
Capability
Consumer
subtype
engagesplays
Method
supports
Provider
owns
owns
Resource
Interface
Ideal
captures
matches
Expected
articulates
Actual
Value Proposition
provides /
receives
defines
expresses
Need
implies
ServiceML
Objective
Goal
measurable
description
Business Model Innovation (BMI)
with VDML diagrams
Capabilities
E
m
e
r
g
eA
nd
cm
yi
s
M
s
a
i
to
e
n
rs
n
O
i
p
t
e
y
r
W
a
a
t
r
i
dR
ne
gc
Ro
ov
oe
m
r
y
C
l
i
n
i
c
a
l
O
v
e
r
s
i
g
h
t
N
u
r
s
i
n
g
E
m
e
r
g
eA
nd
cm
yi
s
M
s
ai
to
en
rs
n
O
pi
et
ry
aW
ta
ir
R
nd
e
g
c
R
o
o
v
o
e
m
r
y
N
u
r
s
e
s
Doctor’s
Office
A
d
m
i
s
sE
oR
iN
nu
sr
O
s
N
b
ue
s
r
t
s
e
eP
t
re
id
ci
sa
t
N
ur
ri
sc
eN
u
r
s
O
e
b
s
t
e
tP
re
id
ci
ia
At
a
ne
r
n
sti
he
c
sii
olE
a
og
n
R
ist
P
h
y
s
i
c
i
a
n
Value
Propositions
C
l
i
e
n
t
Ope
rati
ng
Roo
m
Bed
s
A
f
f
i
l
i
a
t
e
d
D
o
c
t
o
r
s
Obs
tetri
cian
s
P
e
di
at
ri
ci
a
n
s
P
a
t
i
e
n
t
A
p
p
o
i
n
t
m
e
n
t
s
Hospital
O
p
e
r
a
tB
ie
nd
gs
R
o
o
m
F
a
ci
lit
ie
s
M
a
n
a
g
e
m
e
nt
.
Activities
Anest
hesiol
ogists
O
b
t
a
i
n
M
a
t
e
r
n
i
t
y
C
a
r
e
V
i
s
i
t
D
o
c Monitoring
Reports
t
o
r
’
Monitored s
Patients O
f
f
i
c
e
H
a
n
d
l
e
E
m
e
r
g
e
n
c
y
Emergency
Patients
ER
Phy
sici
ans
Patients
M
o
n
i
t
o
r
G
e
s
t
a
t
i
o
n
M
o
n
i
t
o
r
P
a
t
i
e
n
t
P
r
o
v
i
d
e
M
a
t
e
r
n
i
t
y
C
a
r
e
Hospital
Admission
Requests
Doctor’s
‘
Office
Doctors
Client
Hospital
Maternity Care
Services
Monitoring Service
-
Capability Management Diagram
-
Activity Network Diagram
Value Proposition Exchange Diagram
VDML
Network
Partners
Customers
Value
Formulas
Office Appointment
Office Appointment
Client
Doctor’s
Office
Clien
t
Doct
or’s
Offic
e
Initiate
Monitoring
Monitoring
Reports
Initiate
Monitoring
Monitoring
Reports
Patients value from Doctor’s Office
...
...
...
Patient’s payment
Admission
Request
...
Admission
Request
Obstetrician
Services
Emergency
Admission
...
Emergency
Admission
...
Hos
pital
Hospital
Maternity
Care
...
Doctor’s value from Doctor’s Office
Maternity Care Value Margin
Hospital
...
Cost of Maternity Care Services to Patient
...
Hospital
Maternity
Care
Obstetrician
Services
Cost of Monitoring Service to Doctor’s Office
...
...
...
...
...
...
...
...
...
...
Role Collaboration Diagram
Measurement Dependency Diagram
Role Collaboration Diagram
Business Model Diagram
Customers and Network Partners
with Role Collaboration Diagram
Value Propositions with Value
Proposition Exchange Diagram
Value Proposition expressions
Activities with Activity Network
Diagram
Capabilities with Capability
Management Diagram
Value Formulas with Measurement
Dependency Diagram
Value Type library
Process Innovation with VDML
Activity diagram – and further CMM
and BPMN models for execution
Service Innovation with ServiceML diagrams
Actors with Value Networks
Actors with Service Interactions
Touchpoints with Service Journeys
Opportunities with Service Contracts
Using
Business
SoaML
Value Network View
From Value Networks to Service Contracts
Verification
and control
Services Architecture
Manure
Producer
Manure invoicing
and transport
Manure
Transporter
Manure
invoicing and
transport
Manure
Consumer
Laboratory
Manure sampling
and invoicing
Manure data
& sampling
service
Manure
account data
Manure
accounting
contract
Manure
data
reporting
Infrastructure
Provider
Lab results
Manure
Administrator
Lab results
Authority
Data
verification
Manure
accounting
Verification
and control
Verification
and control
Regulator
Experiences with Service Journeys
Needs with Goals/Objectives
www.neffics.eu
Networked Enterprise transFormation and resource management in Future internet enabled
Innovation CloudS
28
VDML
Comp.
Participates in
BU
Participant
Employee A
Dept1
Dept2
Dept3
Engineer
in Team X
Act 1
Member p
of Project P
√
d1
Act 2
Seller
(A)
Act 1
d1
seller
(A)
d1
d2
Act 3
d3
√
Team T
d2
buyer
(C )
Reseller
(B)
buyer
(C )
Reseller
Act 2
(B)
√
d4
Business
Architect
Solution
Architect
From Models
to Execution
VDML
Identify
Cases
Has
value
Has
value
Identify
Processes
Identify
Services
Phase A
Task2
+
Phase B
Task1
Task3
+
F-1
+
P-Frag
+
-
-
ProcessModels
(CMMN)
WS2
Service Models IT
(BPMN)
Execute /
Uses
WS1
Identify
Services
Has
value
Execute &
uses
WS3
Architect
(ServiceML)
WebServices
Deploy new
services
WSx
WSx
WSx
Conclusion
• The NEFFICS platform provides support for
Open Business Model and Service Innovation
with VDML and ServiceML
• From ideation through modeling to execution
• www.neffics.eu
• Videos and demos are available