Transcript Building bridges between SEO & PR

Building bridges between SEO &
PR
Lance Concannon
PRCA Gateway
25 September 212
Bridging the gap between SEO & PR
Who manages SEO strategy?
Who manages SEO strategy?
• Nobody
Who manages SEO strategy?
• Nobody
• Internal
– Digital
– Marketing
– Dedicated resource
Who manages SEO strategy?
• Nobody
• Internal
– Digital
– Marketing
– Dedicated resource
• External
– SEO
– Digital
– PR
Building relationships
What do SEO people care about?
2011 Search Engine Ranking Factors
http://www.seomoz.org/article/search-ranking-factors
In English…
On-Page
Off-Page
What YOU should be doing to help
On-page copy
Off-page copy
Social media channels
But balance is important!
What else can you offer?
• High authority links
– Mainstream media
– Blogs, communities
– Partnerships
What else can you offer?
• High authority links
– Media coverage
– Blogs, communities
– Partnerships
• Quality content
– Text
– Video
– Infographics
What else can you offer?
• High authority links
– Media coverage
– Blogs, communities
– Partnerships
• Quality content
– Text
– Video
– Infographics
• Social media
– Owned channels
– Viral buzz
What they can do for you
Thank you.
[email protected]