Transcript Report of the ED 0208 - IEEE Hyderabad Section

IEEE Hyderabad Section …
Membership Development
Strategy & Plan
photo
Jose Reddypogu
Membership Development Committee Chair
Hyderabad Section
[email protected]
Topics
Section Situation
Section MD Plan
Membership Situation
Hyderabad Section
Hyderabad Section Total Members Since Year 2000
Formation Date: 14 May 1984
Hyderabad Section Total Members
IEEE Hyderabad Section Membership
31 December 2011
Note 1: Members from…
Academia: 84.24 %
Industry: 15.75%
Note 2: Retention
Higher Grade Member: 58.0 %
Student Grade Member: 21.9 %
SWOT – Section’s Member Growth Program
Strengths
Weaknesses
• Positive trend in increasing membership from
2007
• Introduced new students chapters
• Introduced new IEEE sub chapters
• Industry % is very low
• Retention of Student grade members are too low
• Promotional activities needs to be increased
Opportunities
Threats
• to increase the tie up with industries /
organizations for promoting IEEE membership
• to increase the tie up with institutes / colleges
• catch the graduate students to become GOLD
members.
• Hyderabad has several active volunteer
opportunities. Spread awareness.
• Cost of membership is still high for entrants.
• despite taking membership, members do not
know on how to derive value.
• Member complaints on not receiving the IEEE
magazines.
Section MD Plan
Timing is Everything – Know the Membership Calendar
Calendar Year Concludes
Year-end membership statistics determined
Membership Year Begins
Full-year dues enacted
Renewal opens
Key month for launching new or
upgraded benefits
From Sep thru Dec, revenue
deferred to next year
DECEMBER
NOVEMBER
JANUARY
OCTOBER
Renewal and
Retention
programmes for
students and GOLD
Members
Reminder for
renewals
FEBRUARY
SEPTEMBER
MARCH
AUGUST
APRIL
JULY
MAY
JUNE
Membership Year Concludes
Member retention rates determined
Business fiscal performance determined
½-year dues cycle concludes
Active-Status Terminator
Past-due members placed into
arrears
Planning for Membership Mid-Year
½-Year Dues-Cycle Begins
Corporate
inductions Arrears-Recovery Begins
Using training
programmes in corporate
inductions to launch
awareness & recruit
members
Key month for launching new or
upgraded benefits
Differentiate Audiences – Different Expectations
Constituencies
Technical
Development
Professional
Development
Community
Development
Cost Savings /
Discounts
Existing
Members
… their needs change throughout a career
Prospective
Members
… they are everywhere. When we do
recruit them, 50%+ attrition rate (first-year
member strategy)
Opportunities for Engaging Existing Members
IEEE
Entity
Hyderabad
Section
Communications
Events
Recognition
• Sending email
reminders as per the
membership calendar
• The chapter activities
would involve them
• Invitation for
participation as
Chapter Volunteer
Position
• sending printed
invitations to meetings
and events like
flagship lectures
(Faraday Memorial
Lecture etc)
•Social programmes
with spouse
•Invitation to Chair an
event
•Special
announcements within
organizations
• Professional activity
for the experienced
professionals
•Section recognition
and awards
programme
•Reminders through
the Section news letter
“Synapse”
•Collecting feedback
sheets (sample form
enclosed)
•Events and people
being presented in
news letter
Evaluation
Considerations
• Event Participation
•Volunteer Recruitment
• Student Branch Vitality
• Member Retention
Opportunities for Engaging Prospective Members
IEEE
Entity
Hyderabad
Section
Communications
Events
Recognition
• Giving Membership
Development
Brochures at events
• Scheduling
membership drive at
various organizations
induction programmes
•Invitation for
participation as
Chapter Volunteer
Position
•Word of mouth
invitation to attend
events from existing
members
•Visiting student
branches and
popularizing IEEE
•Invitation to Chair an
event
• Through invitations to
Chapter events.
• Making use of
activities like TISP
(Teacher in service
programme) from EAB
•Section recognition
and awards
programme
• Use of GOLD
members to show case
role models of IEEE
Members
•Events and people
being presented in
news letter
•Collecting feedback
sheets (sample form
enclosed)
Evaluation
Considerations
• Diversity and frequency of
opportunities for member
recruitment
• Follow-up with interested
individuals
• First-year member
engagement
Membership Development Plan
Engagement Venues
& Frequency
1Q
(Jan – Mar)
2Q
(Apr – Jun)
3Q
(Jul – Sep)
4Q
(Oct – Dec)
Giving Membership Development
Brochures at events
2
3
4
5
•Word of mouth invitation to attend
events from existing members
2
3
4
5
Through invitations to Chapter events.
2
3
4
5
Scheduling membership drive at various
organizations induction programmes
2
2
2
2
Visiting student branches and
popularizing IEEE
5
5
5
5
Making use of activities like TISP
(Teacher in service programme) from
EAB
1
1
1
1
Invitation for participation as Chapter
Volunteer Position
2
2
2
2
Invitation to Chair an event,
Section recognition and awards
programme
2
2
2
2
Events and people being presented in
news letter
2
2
2
2
Communications
Events
Recognition
Status Update
Engagement Venues
& Frequency
Goals & Progress
Communications
Giving Membership Development
Brochures at events
1. CIS Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3. Mobile and Ubiquitous
Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable energy with CII
•Word of mouth invitation to attend
events from existing members
Almost all the events (CI Colloquium, Vizag. 2. WIECON 2012, Bhimavaram 3.
Mobile and Ubiquitous Learning Workshop, JNTU, Hyd 4. PES Tutorial on renewable
energy with CII)
Through invitations to Chapter events.
CIS, PES, CS, MTT, COMSOC
Events
Scheduling membership drive at various
organizations induction programmes
CIS Colloquium Vizag
Visiting student branches and
popularizing IEEE
1. AITS, Rajampet, 2. GMRIT, Rajam 3. VITS, Hyd 4. HITAM, Hyd
Making use of activities like TISP
(Teacher in service programme) from
EAB
Planned for next TISP event.
Recognition
Invitation for participation as Chapter
Volunteer Position
1. Mr Suresh Satpathi, Secy for CIS, 2. Mr S. Venkatraman, VC for CS,
3. Mr Mitun Bhaskar, Secy for PES,
Invitation to Chair an event,
Section recognition and awards
programme
1. Dr BL Deekshitulu at Experts Lectures in Computational Intelligence at UOHYD
2, Prof Allam Apparao at CIS Colloquium, Vizag
Events and people being presented in
All the technical events along with invitees are presented in News Letter
In Summary…
Section’s Membership Situation
– 4817 Members in Hyderabad as on 31 Dec 2011, which includes






Fellow Members
- 06
Senior Members
- 111
Members
- 1291
Graduate Student Members- 396
Associates
- 88
Students
- 2925
Section MD Plan
– Target the growth of GOLD Members through corporate
Induction programmes
– Membership recruitment through offer of Senior Membership for
senior and experienced professionals
– Propagating awareness of value of membership for existing
members and emphasizing retention