Transcript Government 2.0 A Geographic Approach

Economic Development
…a Changing Environment
Smaller budgets
Funding uncertainty
Shrinking staffs
Steady Workload
Data Driven Decisions
Utilize data to make more informed decisions
What is GIS?
Combining maps with data to visualize and analyze
Geographic Information Systems
• Tools to help entrepreneurs visualize their market
• Tools that the “Big Boys” already use
Uses of GIS
• Map customers
• Build a Profile (demographics/lifestyles)
• Find additional customers that match profile
• Determine competitor locations
• Market analysis
• Identify growth segments
Geographic Methods - Spatial Thinking
EXPLORE
ASK
geographic
data
ANALYZE
geographic
questions
geographic
information
ACT on
VISUALIZE
geographic
knowledge
geographic
results
DESIGN
geographic
solutions
Who’s Using GIS?
Commercial
Government
Real Estate
Bridging Disciplines
Economic Development
Commercial
Government
Real Estate
Data Sources and Assessment Tools
• Attract and retain businesses.
• Find opportunities to build and grow existing businesses
• Better visualize where your customers are (or are not) located
• Compare your community with neighboring cities
• Help businesses target their marketing efforts
• Create attractive, substantive prepackaged reports
Data and Assessment Tools
Web-based, on-demand GIS
market analysis tool
Data, mapping, imagery, and
interactive features
Data and Assessment Tools
Web-based, on-demand GIS
market analysis tool
Data, mapping, imagery, and
interactive features
Market and Demographic Profiles
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Population
Households
Hosing Units
Household Income
Home Value
Per Capita Income
Age
Sex
Population by Race/ Ethnicity
Market Potential
Business Locations
Socioeconomic Profiling
Employment Status
Labor Force
Leakage/ Surplus Factor by Industry Group
Analyze- Leakages and Surpluses
Retail Marketplace Profiles
Key to understanding the needs of a community
Not Enough Supply (Leakage):
Too Much Supply (Surplus):
Economic Gardening
An Entrepreneurial Approach to Economic Development
Information Based
Entrepreneurs Driving Economies
Community
Development
Adaptation through
Innovation
Healthy Communities
Connections
Physical, Quality of Life, and Intellectual Infrastructure
How GIS can help entrepreneurial and
economic development
Data Driven Decisions
Connecting the Dots between Government, Commercial,
Real Estate and Utilities
Data Sources and Assessment Tools
Economic Gardening
Running a Successful 1 or 2 Person
Economic Development Program
Tina Sumner
Community and Economic Development Director, City of Clovis
Dwayne Dalman
Senior Economic Development Manager, City of El Cerrito