Transcript How to market yourself!

How to market
yourself!
XXV. EUFASA Conference in Prague
April 27th, 2009
My expectations
If you don´t like
something,
CHANGE it.
If you cannot
CHANGE it,
CHANGE the way
you think about
it!
© Lenka Kopečková, Arthur Hunt s.r.o.
If you want to FIND
a job. Do it.
If you cannot FIND
the job, CHANGE
the way you are
looking for it.
XXV. EUFASA Conference in Prague
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How to MARKET yourself!
What is your
self-marketing
strategy?
© Lenka Kopečková, Arthur Hunt s.r.o.
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DEFINITION OF MARKETING
”Marketing is the management process that identifies, anticipates
and satisfies customer requirements profitably“
The Chartered Institute of Marketing
”Marketing is a social and managerial process by which individuals
and groups obtain what they want and need through creating,
offering and exchanging products of value with others”
Kotler 1991
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague
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DEFINITION OF MARKETING
“Marketing is about finding your unique abilities and
being able to communicate these to others
effectively. ”
(http://ezinearticles.com/?How-to-Market-YourselfEffectively&id=1320370)
“The right product, in the right place, at the right
time, and at the right price”
Adcock et al
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague
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HOW TO CHANGE YOUR APPROACH
‘The right product, in the right place, at the right
time, and at the right price’
PRODUCT
PLACE
TIME
PRICE
YOU
YOUR DREAM JOB, COMPANY
RIGHT NOW
WHAT ARE YOUR SALARY
EXPECTATIONS
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IMPLICATIONS OF MARKETING
Who are our existing/potential
customers?
= Employer, Project,
What are their current / future needs?
= Open
Schools,
Agencies
position/Advertisement
How can we satisfy these needs?
• Can we offer a product/ service
that the customer would value?
• Can we deliver a competitive
product or service?
= My experience, potential,
Why should customers buy (from) us?
= My uniqueness for the
motivation, loyalty,
flexibility, responsibility,
interest, etc
employer
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague
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MARKETING MANAGEMENT PROCESS
Analysis/Audit
Objectives
Strategies
Tactics
Implementation
© Lenka Kopečková, Arthur Hunt s.r.o.
Where am I now?
Where do I want to be?
Which way is the best for
me?
How do I get there?
Getting there!
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POSSIBLE FEARS
What can I say about my CV gaps?
Just describe it!
What can I offer to the potential
employer?
„Nothing“: is the WRONG
answer!
Am I good enough for this job?
Some positions are not
suitable for everyone
How long do people stay in one
job?
2 years on average
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague
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WHERE AM I NOW?
INTERNAL
OPPORTUNITIES
THREAT
EXTERNAL
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INTERNAL
WHAT
DO I
WANT TO
DO?
WEAKNESS
EXTERNAL
STRENGTH
WHERE DO I WANT TO BE?
Company type
Contract type
Position
•State administration
•Business
•NGO
•Non-profit
organisation
The level of salary
expectation defined in
local currency, yearly or
monthly, understand
differences in
brutto/netto
•Administrative position
•Management position
•Consulting
•Team or Independent
© Lenka Kopečková, Arthur Hunt s.r.o.
Salary level
•Full time/part time
•Working contract
•Other type of contract
•Freelancer
•Interim/Projects
•Volunteer
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WHICH WAY IS THE BEST?/HOW DO I
GET THERE?
• Answer advertisments
• Get directly in touch with
companies
• Put your CV on job websites
• Register yourself in recruitment
databases of companies
• Use own network
• Ask for references
• Participate on job/career days
• Web networking (Xing, LinkedIn)
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague
REACT
CREATE
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GETTING THERE!
1.Prepare your CV
2.Prepare your motivation
letter
3.Prepare yourself for
personal interviews
4.Prepare your „elevator
speech“
© Lenka Kopečková, Arthur Hunt s.r.o.
XXV. EUFASA Conference in Prague
React
Create
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SOME HINTS
BELIEVE IN YOURSELF
1. Write a short summary of „what can I offer to my potential
employer“ at the beginning of the CV
2. Make your CV simple and transparent
3. Avoid chronological employment gaps in CV
4. There is no universal CV or motivation letter
5. Read the job description carefully
6. Learn more about the company which invited you for an
interview
7. Be creative
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DON´T FORGET THAT
A JOB SEARCH REQUIRES
MENTAL AND EMOTIONAL
CLARITY AND ENERGY.
DON´T GIVE UP AFTER THE FIRST
UNSUCCESSFUL ATTEMPT!
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THANK YOU FOR YOUR ATTENTION!
Lenka Kopečková
Consultant
Arthur Hunt s.r.o.
Email: [email protected]
Mobile: +420 606 755 377
Web: www.arthur-hunt.com
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USEFUL LINKS
•
•
•
•
•
http://humanresources.about.com
http://jobsearchtech.about.com/
www.cvtips.com/
www.xing.com
www.linkedin.com
© Lenka Kopečková, Arthur Hunt s.r.o.
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