Transcript BizAdvocacy-SellingDesktops-toSmallBiz

Spring 2010
SELLING DESKTOPS TO SMALL
BUSINESSES
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Now’s the time to help small business
customers make a smart investment
This presentation will help you understand . . .
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Why customers should refresh their desktop PCs
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The key benefits of all new 2010 Intel® Core™ processors
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How all new Intel® Core™ vPro processors
deliver smart security and easy PC care
How you can overcome common
buyer objections
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There are still concerns about the economy, but small
businesses are considering a refresh of their computing
environment
Replacing older equipment can help:
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Reduce operating
and support costs
Increase user
productivity
Enhance
network security
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Refreshing desktops can reduce operating
and support costs
Older machines are slower,
break down more often and they
cost more to maintain and
power.
- Repair and maintenance can run up to 1.65x more on a PC older than 3
years1
- PCs older than 3 years are 4.5x more likely to experience a hard drive
failure1
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New PCs built for multitasking can help
increase user productivity
Small businesses are efficient and
responsive - the newest and fastest
PCs can help them stay competitive
75% of small businesses cite improved
business process efficiency as a
benefit of using PCs in business.1
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Refreshing can enhance network security
New computers have enhanced
security features – vital for small
businesses that need to protect
against new threats.
PCs older than 3 years can
experience up to 1.3x more
security incidents1
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You know refreshing is important.
Now help your customers pick the right computer.
INTRODUCING THE ALL NEW
INTEL® CORE™ PROCESSOR FAMILY
The best choice for small businesses.
Faster, smarter, adaptive - that's intelligent performance.
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The all new 2010 Intel® Core™ processor family provides
intelligent performance and efficiency
Quiz: What are the key performance benefits of
the all new 2010 Intel® Core™ i5 processor?
- Run business productivity applications 2x faster2
- Up to 30% more energy efficient vs. a 3 year old desktop
PC2
- Intel® Turbo Boost Technology speeds up the processor
when workloads require extra performance.3
- Intel® Hyper-Threading Technology allows each
processor core to work on two tasks at once.4
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Intel® Turbo Boost Technology
Extra Gigahertz on Demand
How to Explain It:
Think of Intel® Turbo Boost Technology like the air
conditioner in a car. In normal mode, the air conditioner
delivers a certain amount of air through the dash and
floor vents. When you shut off the floor vents, it can use
the extra power to deliver more air through the dash.
In the same way, the Intel® Core™ i7 processor is
configured to deliver a certain amount of power to each
core. However, if one or more cores is not using that
power, the processor can automatically and intelligently
divert extra power to the operating core. The result is the
operating core can run at a higher than normal frequency
and complete its tasks faster.
Available on:
Turbo Boost Technology not available on Intel® Core™ i3
Processors
**Intel®
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Intel® Hyper-Threading Technology
Smart Multitasking
How to Explain It
Intel® Hyper-Threading Technology gives
customers 4-way (and 8-way) multitask
processing that allows each core of the
processor to work on two tasks at the same
time.
Like toasting two pieces of bread in a twoslot toaster instead of using a single-slot
toaster twice, you can get more done in the
same amount of time.
Available On+:
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Intel® Hyper-Threading Technology not available on Intel® Core™ i5-750 processor
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Refreshing desktop PCs can help your
customers be more productive
vs
Typical
installed base
Run a complex
Compare two
Multitasking with spreadsheet while documents, and convert
office productivity running a virus scan a presentation, while
B
applications A
running a virus scan C
2.0x
3.0x
faster
faster
2.2x
faster
all new 2010 Intel® Core™ i5-650 versus the Intel® Core™ 2 Duo E6400 processor
The Intel® Core™ i5 Processor.
Smarter. Faster.
Test A. Multitasking with office productivity applications (SYSmark*2007 Preview 1.06.1109 – Productivity Subtest+)
Test B. Run a complex spreadsheet while running a virus scan (Intel SEG 0273+)
Test C.. Compare two documents, and convert a presentation to web format, while running a virus scan (Intel SEG 0272+)
See “Legal Information” slides for details on system specifications.
+ More information on benchmarks and Intel Software Evaluation Guides (SEG) can be found at: http://www.intel.com/performance/
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How does multi-tasking performance help your customers?
Lawyer
She can convert multiple documents into
PDF form, while hosting a web meeting
with colleagues, then her system
automatically scans for viruses.
Architect
He can zip-up large video files for a
client, while using CAD software
to develop blueprints, and then auto
back-up starts.
Intel® Core™ processors provide the speed your customers need
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Help your customers understand the performance
difference of the new 2010 Intel® Core™ i5 processor
Multitasking with office
productivity applications
(SYSmark*2007 Preview
1.06.1109 – Productivity Subtest+)
Run a complex
Compare two documents,
spreadsheet calculation and convert a presentation,
while zipping a large file while running a virus scan
(Intel SEG 0275+)
(Intel SEG 0272+)
A
55% faster
than Intel® Core™2 Duo
processor-based desktop
77% faster
than Intel® Core™2 Duo
processor-based desktop
31% faster
than Intel® Core™2 Duo
processor-based desktop
B
24% faster
14% faster
17% faster
than Intel® Pentium®
processor-based desktop
than Intel® Pentium®
processor-based desktop
than Intel® Pentium®
processor-based desktop
Comparison A: new 2010 Intel® Core™ i5-650 processor vs Intel® Core™2 Duo E7600 processor.
Comparison B: Intel Core™2 Duo E7600 processor versus Intel® Pentium® E5400 processor.
See “Legal Information” slides for details on system specifications.
+ More information on benchmarks and Intel + Intel Software Evaluation Guides can be found at: http://www.intel.com/performance
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All new 2010 Intel® Core™ vPro™ processor
family delivers additional customer benefits
Intelligent performance
+ Easy PC Care
+ Smart Security
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All new 2010 Intel® Core™ vPro™ processors can
help reduce costs and downtime
IT support – whether inside or outside the company –
can help prevent PC issues, and get employees back
up and running faster when PC issues do occur:
– Remotely see and repair employee systems, even
beyond the firewall with KVM (Keyboard, Video, Mouse)
Remote Control5,6
– KVM Remote Control can be utilized even when the PC’s
operating system has crashed
Available on:
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KVM Remote Control allows you or your customer’s
IT administrator to support employees remotely … without
requiring a “full” service package
Blue screen
OS unresponsive
Helpdesk troubleshooting
Booting issues
Video displayed at
console
Console keyboard & mouse
remotely controls client
Small business user PC
(new 2010 Intel® Core™ vPro™ based system)
IT support
“console” PC
How to Explain It
• Intel AMT KVM works both below and within the OS; e.g. you can edit the BIOS
and the Operating System’s registry, and it even works without the OS running
• Once the Intel AMT KVM is installed in the BIOS, no need to load SW in the OS
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Monitor and more efficiently manage PCs with
Intel® IT Director
Intel® IT Director7 can provide a number of benefits:
• Improve security by ensuring PCs run anti-virus software
• Reduce data loss by blocking unauthorized USB devices
• Reduces energy cost via notification of PCs on after hours
Simple to use – small business owners or IT support
(internal or external) can manage employee systems
Plus, IT Director offers a branding opportunity
The lower portion can display your company information –
a great way to stay top of mind for future support
Intel® IT Director is FREE for you and your customers
For more information go to www.intel.com/go/ITDirector
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The all new 2010 Intel® Core™ vPro™ processor
family delivers additional customer benefits
Intelligent performance
Easy PC Care
+ Smart Security
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The all new 2010 Intel® Core™ vPro™ processor
family provides protection through smart security
By refreshing with the new Intel® Core™
vPro™ processors, your customers can:
– Proactively safeguard PCs from viruses
and malicious attacks.5,8
– Encrypt sensitive data up to 4x faster2 with
new hardware instructions that support the
Advanced Encryption Standard9
Available on:
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Intel® Rapid Storage Technology provides simplified
protection from data loss in 3 easy steps
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CONNECT
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PC based on Intel® Q57 chipset with
Intel® Rapid Storage Technology10
ENABLE
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Click “Protect Data” to
turn on data protection
CONFIRM
Click “Create Volume” and
data is protected
Usages and Benefits
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External eSATA drive
(or 2nd internal drive)
• Protection from data loss due to drive failure
• Continuous backup of your most recent data
• Bootable recovery image for easy drive replacement
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Smart
Security
Intelligent
Performance
Putting it all together for your customers
New 2010 Intel®
Core™ i5 and Core i7
processors
New 2010 Intel®
Core™ i5 and Core i7
vPro™ processors
Intelligent performance
starts here
Faster, smarter,
adaptive performance
Smart security and
easy PC care
Intel® Turbo Boost Technology
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Intel® Hyper-Threading
Technology
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Intel® Smart Cache Technology11
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Intel® Rapid Storage Technology
Advanced Encryption Standard –
New Instructions
XD Bit
Easy PC
Care
New 2010 Intel®
Core™ i3 processor
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KVM Remote Control
Intel® IT Director
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Buyer Objection
“I’m going to wait on buying a new PC.”
Your Response
Running older equipment can cost you.
Older equipment costs more to fix and to power,
and incurs more downtime.
Plus, it’s usually not as secure.
Upgrading is vital to every business.
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Buyer Objection
“I’ll save on the processor.”
Your Response
The processor is the MOST IMPORTANT PART of the computer.
It is responsible for the system’s overall performance.
It is the engine that employees will rely on every day to operate
at the highest level, allowing them to work as efficiently as possible.
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Buyer Objection
“Why should I pay more for vPro™?”
Your Response
Intel® Core™ vPro™ processors help small businesses stay safe.
Easy PC care features mean LESS INTERRUPTION
to business operations.
Our company can conduct secure maintenance, virus patch updates,
and get down systems up and running – remotely and after hours –
even when the machine is shut down!5
Your customers can see the potential savings – visit:
Intel® Core™ processor with vPro™ technology ROI Calculator*
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Buyer Objection
“I don’t have time or money to engage a service provider.”
Your Response
You can’t afford not to.
You don’t need to start with comprehensive PC support services. With new
Intel® Core™ vPro processor-based systems, we can offer you service when
you need it.
Hardware-based KVM Remote Control allows our company to see and
repair your company’s systems in all states, even beyond the firewall or when
the OS crashes. This can help you reduce costs and downtime, and increase
employee productivity.
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Remember…
It makes smart business sense
for small business customers
to upgrade their PCs
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The best business PCs have all
new 2010 Intel® Core™ vPro™
processors inside
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Legal Information
1."Intel Insights and Market Research", Techaisle, March 2009 (www.Techaisle.com
2. . Comparing pre-production Intel® Core™ i5-650 processor based desktops to theoretical installed base of Intel® Core™2
Duo Processor E6400 with comparable frequency. Desktop configurations: pre-production Intel® Core™ i5-650 processor
(4MB Cache, 3.20 GHz) on pre-production Intel® Ibex Peak P55, Dual-channel DS Micron* 4GB (2x2GB) DDR3-1333 9-9-924 with Intel® Graphics Media Accelerator HD graphics @ 900 MHz, Seagate* 1TB HDD, Intel® Matrix Storage Manager
8.9.1023 (BIOS, Intel® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows*
7 Ultimate 64-bit RTM Intel® Core™2 Duo Processor E6400 (2M Cache, 2.13 GHz, 1066 MHz FSB) on Intel® DQ45CB, Dual
channel DS Micron* 2GB (2x1GB) DDR2-800 5-5-5-18 with Integrated Intel® GMA 3000 onboard graphics subsystem,
Seagate* 320GB HDD, (BIOS:0059, Intel® Chipset INF: 8.4.0.1016, Graphics: 7.14.10.1329), Microsoft* Windows* 7 Ultimate
64-bit RTM, Microsoft* Windows* Vista Ultimate 32-bit. Business productivity and energy claims based on SYSmark* 2007
preview is BAPCo's latest version of the mainstream office productivity and Internet content creation benchmark tool used to
characterize the performance of the business client. SYSmark 2007 preview features user-driven workloads and usage
models developed by application experts. Multitasking claims based on financial calculations workload consists of advanced
spreadsheet calculation measured using Microsoft* Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists
of Winzip*14 decompressing an encrypted archive containing 200 photos, 125 of which are 10MP photos and 75 which are
6MP photos. The photos are in jpeg format. The total size of all the photos is about 830MB.
3. Intel® Turbo Boost Technology available on the Intel® Core™ i7 processor and the Intel® Core™ i5 processor only. Intel®
TurboBoost Technology requires a PC with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost
Technology performance varies depending on hardware, software and overall system configuration. Check with your PC
manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see
http://www.intel.com/technology/turboboost.
4. Hyper-Threading Technology requires a computer system with a processor supporting HT Technology and an HT
Technology-enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and
software you use.
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Legal Information (cont)
5. Intel® Active Management Technology requires the computer system to have an Intel® AMT-enabled chipset, network
hardware and software, as well asi connection with a power source and a corporate network connection. Setup requires
configuration by the purchaser and may require scriptingwith the management console or further integration into existing
security frameworks to enable certain functionality. It may also require modifications of implementation of new business
processes. With regard to notebooks, Intel AMT may not be available or certain capabilities may be limited over a host OSbased VPN or whenconnecting wirelessly, on battery power, sleeping, hibernating or powered off. For more information, see
http://www.intel.com/technology/platform-technology/intel-amt/.
6. KVM Remote Control (Keyboard Video Mouse) requires the presence of integrated graphics and therefore is only available
with dual-core Intel® Core™ i5 vPro™ processors and i7 vPro™ processors.
7. Intel® IT Director utility is available for Intel® Core™2 Duo and Intel® 2010 Core™ processor-based systems. Specific
security and manageability features as well as power-efficient performance make these systems the first choice of business
customers.
8. XD Bit: Enabling Execute Disable Bit functionality requires a PC with a processor with Execute Disable Bit capability and a
supporting operating system. Check with your PC manufacturer on whether your system delivers Execute Disable Bit
functionality.
9. AES (Advanced Encryption Standard) is an encryption standard adopted by the U.S. government (FIPS PUBS 197,
http://csrc.nist.gov/publications/fips/fips197/fips-197.pdf. AES-NI (Advanced Encryption Standard New Instructions) is a set of
six new instructions in the Intel® Westmere-32nm architecture that is designed to consolidate the AES mathematical
operations and therefore may help speed up applications that use the AES algorithm.
10. Intel® Rapis Storage Technology: Check with your manufacture for specific features implemented in their designs.
11. Intel® Smart Cache Technology requires a PC with a processor with Intel Smart Cache capability. Intel Smart Cache
Technology performance varies depending on hardware, software and overall system configuration. Check with your PC
manufacture on whether your system delivers Intel Smart Cache Technology.
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Legal Information (cont)
Performance tests and ratings are measured using specific computer systems and / or components and reflect the approximate
performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration
may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or
components they are considering purchasing. For more information on performance tests and on the performance of Intel products,
visit http://www.intel.com/performance/
System Configurations:
New Intel® Core™ i5 650 processor-based desktop – 3.2 GHz/6.4GT/S/2x256KB/4MB cache, Turbo ON 1-2 Intel Ipex Peak Fab-D
platform Micron 4GB(2x2GB) Dual channel Double-sided DDR3 1333 9-9-9-24 1T, Seagate1 TB HDD, Ironlake with 8.15.10.1879
(BIOS :Amer Mega 4.6.3, Intel INF 9.1.1.1015)
Intel® Core™2 Duo E7600 processor-based desktop – 3.06 GHz/1066 FSB/3MB cache, Intel DG45ID Kingston 4GB (2x2GB) Dual
channel DS DDR2 800 5-5-5-18, Seagate1 TB HDD, X4500HD with 8.15.10.1840 (BIOS:IDG4510H.86A.1357, Intel INF
9.1.1.1015)
Intel® Pentium® E5400 processor-based desktop – 2.7 GHz/800 FSB/2MB cache, Intel DG45ID Kingston 4GB (2x2GB) Dual
channel DS DDR2 800 5-5-5-18, Seagate1 TB HDD, X4500HD with 8.15.10.1840 (BIOS:IDG4510H.86A.1357, Intel INF
9.1.1.1015)
Intel® Core™2 Duo E6400 processor-based desktop - CNR 2.13G/1066/2MB dual-core on DQ45CB Dual channel DS Micron 2GB
(2x1GB) @DDR2-800 5-5-5-18 with Integrated Intel Q45 graphics + Seagate 320GB NCQ SATA2 (BIOS:0059, Graphics: 1591,
Sound: 6520
Intel may make changes to specifications, release dates and product descriptions at any time, without notice.
Intel, the Intel® logo, Intel Core, Intel Core 2 Duo, Intel Core 2 Quad, Core Inside, Pentium, and Pentium Inside are trademarks of
Intel Corporation in the U.S. and other countries.
*Other names and brands may be claimed as the property of others.
Copyright © 2009 Intel Corporation. All rights reserved.
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