Transcript Rob Atterbury- ConnectEd - National Academy Foundation

Rob Atterbury- ConnectEd
Cindy McHugh – National Academy Foundation
Purpose and Overview
1. Expand our thinking about business
and community involvement
2. Review and reflect on new definition of
involvement
3. Identify and develop new strategies of
engagement
4. Understand what gets results and what
doesn’t work
5. Identify action steps
CE/NAF Alignment of WBL
Career
Practicum:
Definitions,
Outcomes, and
Criteria,
Gold
Standards
Connect
NAF Draft Guide to
Work-based
Learning
NAF WBL
Assessment
CE/NAF Alignment of WBL
Tools and Sample
Calendars
Marketing
Ideas
Gold
Standards
Guides to Logistics
and Legal
Field Review
Draft of
Definitions,
Criteria,
Outcomes
Connect
Curriculum
Student
Portfolio
NAF Guide to WBL
Professional
Development
NAF WBL
Assessment
Traditional Roles Business and
Community partners
What are some of the ways
business are now involved?
• Introduce yourselves to one another
• Select a recorder/reporter
• Table group brainstorm
Roles of Business and Industry
Lower
commitment
• Advisory Board Member
• Approve curriculum and competencies
• Field Trip Sites
• Guest Speaker
• Tutor/Mentor
• Provide resources
More
commitment
• Provide Internship
Video Example
http://naf.org/resources/advisory-board-development
Additional/New roles
Committed
Really
committed
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Develop a vision, mission and strategy
Help to define student outcomes
Support the creation of the pathway
Provide teacher job shadowing/externship
opportunities
• Provide project ideas/demonstrate realworld application
• Assess student work
• Developing a broad-based coalition at the
district level
Developing a District
System
Broad-based
Community
Coalition
Supports, Sustains,
Pushes
Pathways/Academies
Theme-based Integrated Curriculum and
Work-based Learning
School District
Intermediary Function
Broad-based Coalition
Community
Connector
Political Will
• Keep Districts focused on
theory of action
• Monitor progress
• Celebrate success
• Hold Districts accountable
• Support the needs of the
district and academies
Examples of Stellar Partnerships
Pasadena Broad-based Coalition
http://www.connectedcalifornia.org/about/media.php?video=pasadena
Value of a Business/Community
Partner
True partnership
• Curriculum support
• Network to others
• Advocate/protect
Where are you with Partnership
Engagement?
1. Board Start-up
o Board Development
2. Early Stages
o Instructional Support
o Staff Development
o Human Resource Investment
3. Intermediate Stages
o Individual Advocacy
4. Advanced Stages
o Organizational Advocacy
o Financial Investment
Defining the “ask”
• When thinking about opportunities for partner
engagement, consider the following:
Who
What
Why
When
Who should be included?
• College partners
• Business related to the academy or
pathway
• HR professionals
• Community based organizations that
support your students
• Academy Director
• Principal
• Parents
• Student representative
Tips on Developing Business
Partners
• Leveraging formal partners for outreach
• Informal networking
• family
• neighbors
• social circles
• Always on the look out
• At the party
• On the airplane
• At the grocery store
What are the benefits to
business?
Brainstorm with your table team
Record
Report out
Return on investment for business
• Reasons for being involved
– Improved employee learning, productivity
and morale
– Favorable publicity
– Increased networking
– Increased diversity
– Clearer focus for future engagement
– A stronger system for developing skilled
workers in the industry
– Greater exposure in the market(s) served
by the company
http://naf.org/resources/career-academies-advisory-boards-andeducators
Return on Investment
A national study on employer investments in
work-based learning found that for every
dollar invested, companies saw a return on
investment ranging from $0.40 to $5.64.
“Never doubt that a small group of thoughtful, committed
citizens can change the world; indeed, it’s the only thing that
ever has.” Margaret Mead
What doesn’t work
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•
•
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Asking for money
Not having an “ask”
No clear role/no structure
Not listening to the advice or having an
answer for every suggestion “Yeah, we
tried that” or “We’re doing that already”
• Overly complicated
• Not engaging partners with students
How to build a strong, well run
advisory board
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Structure: Business chair
Communication system
Clearly defined mission/action plan, bylaws
Agendas and minutes from meetings with clear
action steps, owners, and deadlines
Action on recommendations
Hearing feedback from students
Providing a sense of true engagement
Clear about the “ask” at all times
Inviting suggestions and listening to them
Formally and informally recognizing
partner’s contributions
Calendar and protocol for active
engagement
Ideal strategy for true engagement: Monthly meetings
Periodic focused updates:
1. Fall- Setting the goals for the year, establishing the
vision, mission and goals
2. Winter- focus on WBL opportunities
3. Review fall plan to ensure you are on track
4. Spring – review data, celebrate successes, reward
students
End of year:
Survey partners for ideas related to
continuous improvement
Work-based Learning as a Primary
Role
Why do Work-based Learning?
• What student outcomes do you anticipate from a
Work-based learning experience?
• Are there new ways to achieve these outcomes?
• What are the implications for engaging
businesses?
Broadening the definition of WBL
http://www.connectedcalifornia.org/files/WBLDefinitionCriteriaOutcomes.pdf
Grades
K-4
5-8
9-12
13+
Career Awareness
Career Exploration
“Career Practicum”
Career Preparation
New Ways to Engage Business
Partners
Curriculum
Development
Instruction and
Implementation
Student
Assessment
http://www.connectedcalifornia.org/toolkit_areas/video/dmd_wbl.f4v/last:6
Question
What are the implications of this new
definition on the business community?
Next Steps
What actions steps will you take back to
your team from today?
Resources
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WBL in CA Report - Irvine Foundation
New Ways to Work
AB 2648 Report – WestEd or CDE
The Gold Standards for HS Internships National Academy Foundation
• Partnership Guide - CASN
Additional Information
National Academy Foundation Website:
www.naf.org
Cindy McHugh
[email protected]
ConnectEd Website:
www.ConnectEdCalifornia.org
Rob Atterbury
[email protected]