Transcript Workshop C results
Workshop C Certification schemes & organic farming RESULTS
Rapporteur : Catherine ROGY – Ministry of Agriculture - France
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Workshop C results
Food quality certification schemes
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Branding of local products in Czech rural regions - Iva Dykova (Association of regional brands)
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Traditions-Taste-Regions Program in Hungary - Imola Kiserdi-Pallo (Ministry of agriculture- Hungary) HU local meat products and the consumer’s attitude to them - Agnes Kovacs (Hungarian Meat Research Institute) Single EU market in organic products
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Francis Blake (President - IFOAM EU Group)
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Bigger is not always better - Tom Vaclavik (Green marketing)
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Lizzie Melby Jespersen (International Centre for Research in organic food systems)
Workshop C results -
Food quality certification schemes – Green paper III
Two concepts of labelling to valorise regional products and local heritage
Workshop C results -
Food quality certification schemes
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Branding of local products in Czech rural regions (Iva DYKOVA) Certification criteria : origin (region), quality, environment, link with the region Management by the region / Certification commission National coordination (Association of Regional Brands) : similar principles of the brands, sharing experience, common promotion / 212 certificates Assets : simple, fast, flexible, low costs, trust, promotion, collaboration Challenges
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Workshop C results -
Food quality certification schemes Traditions-Taste-Regions Program in Hungary (Imola KISERDI PALLO) Criteria : traditional method, link to a specific region, historical dimension, good reputation and existance of production and distribution 300 products collected (110 F&V) Utilisation of TTR in 3 directions : collective marketing, rural development programs, EU registration (PGI, PDO, TSG) Assets : suitable for EU registration (national quality program)
Workshop C results -
Food quality certification schemes TTR Program in Hungary - Green Paper
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Extend the scope of traditional product (soda water product) Enhance the reputation of traditional products by regional and national trademarks Enhancement of the TSG system at EU level Promote innovation of traditional products To encourage the formation of producer groups and clusters to promote their market access
Workshop C results -
Food quality certification schemes HU local meat products and the consumer’s attitude to them ( Agnes KOVACS)
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Consumer’s needs to regional, traditional products : quality (tradional taste) but open to accept modern, novel food and influenced by environment, animal welfare, food safety Consumer’s attitude : very diverse (traditions vs convenience, pleasure, health orientation increasing) but importance of quality To increase the consumer group : marketing (dissemination), importance of PDO-PGI-TSG, trade marks, logos…
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Workshop C results -
schemes
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Food quality labelling part III green paper Importance of food quality labelling schemes Contribute to sustainable development, preservation of local traditions, potential add market value, potential better market access Help consumers in their choice, respond to consumer’s needs Guarantee for the consumer (trust) : origin, importance of the transparency of the certification schemes, distinction between public – private certification Necessary promotion to the consumer (information, marketing, public procurement)
Workshop C results -
Single EU market in organic products Question 12 Green paper:
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What factors might inhibit the development of a single EU market in Oproducts?
How can the single EU market in OP made to work better?
Workshop C results -
Single EU market in organic products
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Francis BLAKE An EU framework support for the enhancement of the supply side :
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A very good foundation in the form of the new organic EU regulation (trust)
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A framework for giving financial support
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European Action Plan for Organic Food and Farming
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Workshop C results -
Single EU market in organic products
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Demand side –80% of Ofood purchased by 20% Oconsumers How to attract new consumers?
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Solid foundation of standards and control to insure integrity and consumer trust (better EU single market) But also good promotion and information Requirements for organic food in public procurement Parity of prices Enhancing other attracting aspects : quality taste, health, environmental benefits (local market), animal welfare, local identity..
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Enhancing the research to answer the challenges
Workshop C results -
Single EU market in organic products
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Tom VACLAVIK Is the single market approach the right answer? : O food fast in shops social) but risks negative consequences (environmental, economical, Developing wide range of locally and regionally based markets long term sustainable growth Public bodies : balance between support of supply and demand
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supply : market structures measures (farmers, infrastructures, supply chain)
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demand : information, public schemes / school Ofood scheme requirements for organic food in public procurement
Workshop C results -
Single EU market in organic products Lizzie MELBY JESPERSEN Factors that might inhibit the development of the single market and suggestions to all chain:
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Logo confusion (e.g : ecolabel / EC 834/2007 ; many logos and retailer brands / EU logo and name of the country)
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Loss of confidence (organic fraud cases / improve the organic certification systems -control and better communication)
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Imbalance between supply and demand (use rural development scheme, evaluate EU action plan, reduction of administrative burdens and costs, promotion campaigns, innovation, research)
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Loss of integrity (industrialisation) and lack of standards development (stakeholders consultation, research, development of new standards)
Workshop C results -
Single EU market in organic products
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Good foundation : EU regulation 834/2007 – certification at EU level – good financial support Balance between support of supply (producers - market structures measures - research) and to the demand (consumers – promotion, information, public procurement ) Necessity of keeping the integrity of organic production Keeping the consumer’s trust (control, logo) Importance of local / regional markets, which are part of the global EU market