Transcript SEO Class

Aggressive Black Hat SEO
Trends & Techniques
Ziv Dascalu
Amonetize Ltd.
Follow the money…
In the past, BlackHat SEO concentrated around the
“PPC” industries (Porn, Pills & Casino)
Now days, the big money to be made is in the
downloadable content (download of FREE
Software, eBooks, Movies, Games and any other
FREE digital content)
So you find there BlackHat SEO as well
What Amonetize Does ?
Amonetize offers an advance and innovative
monetization optimization platform
in Short:
WE MAXIMIZE THE MONEY
YOU MAKE OF YOUR WEBSITE
How Site Owners Make Money
from downloadable content?
Amonetize provides an installer that wraps any
digital content (Software, Games, Movies, eBooks…),
Once a visitor download the content, he is offered
additional FREE 3rd party software to install, the Site
owner gets paid per each user that accepts the offer.
You can get up to $2.5 per each such
download!
Downloadable content is the
PERFECT industry for Organic SEO
• Unlimited number of keywords (Any software
name, movie title, ringtone, eBook etc.)
• Big money being made from worldwide traffic
without the need for visitors to buy anything
• Non branded sites are trusted by visitors
• Demand is worldwide and increases daily,
people want free digital content
Competitive Industries
• Different type of animal
• Competition landscape changed over
the years
• Highly concentrated and aggressive
• It’s a war out there
Playing the bad guy
• Sometime the best method to move
forward is to “eliminate” the sites
above you
• When things go wrong – knowing what
to check is crucial
• Exposures awareness helps solve
problems faster
Disclaimer
Disclaimer
Get out
NOW if you do not agree !
Links -> Incoming -> Old
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Link target change requests
Complaints on linking accountability
TM threats
Fake notices from Google
Links -> Incoming -> New Ones
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Link networks above the fold & farms
Banned / Hacked sites
Fake profiles with spam words
Blog / guestbook / chat / twitter spam
Link buy requests to M /Y/G employees
Push huge amount from same site + sub
domains on same IP
Links -> Outgoing -> Methods
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XSS
Hacks
Widgets and code injection
Links in posts, comments, testimonials
and other UGC
Links -> Outgoing -> Destinations
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Banned sites
Big banned link buyers
Malicious sites
Bad neighborhoods
On Page
• Parameters spam for duplicate content
• UGC sub domains
• Un moderated forums spam on the target
domain
• posts, comments, testimonials and UGC
• Hacks and injecting Hidden spam content
(1 pixel fonts, DHTML tricks, cloaking)
Site Wide - Internal
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Cloaking & .htaccess
Robots.txt
Hidden Noindex, nofollow
XSS for content
XSS for links injection
Many new domains with spam content
and same contact info linked to target
Web Master Tools
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Get Access through social hacking
Location change
Geo targeting
Ignore pages
Address relocation
Stupid reconsideration requests
External
• DMCA & TM wars: owner, hosting, DNS
providers, registrar, search engine
• Take untaken brand TLDs
• Change IP geo targeting requests
• Influence search engines suggestions
• Multiple proxy site duplication
• Mobile / Email / Skype / IM spam
• Abuse freshness to position push results
Presentation related
• Video, Images (, Maps ?)
• News & PR
• Social, post bad titles on UGC forums, blogs
etc.
• Mechanical Turk like and click bots hired
User feedback (remove from results, in and
immediately out and such)
PPC
• Click bots on other sites and on the
target site
• Post public freelance project requests
for click fraud
• Use PPC advertiser ID on abused sites
• Abuse adsense account score using PPV
• Use 3rd party remarketing tricks for
scaring potential clients away
Critics (G,Y,M….)
• Hire people to tell on link buying that the
target site did (or was done for…)
• Post in forum how the target site tricked
the SE and got away with it
• Report click fraud done from target site
• Report spyware injection from target site
• Annoy SE stuff with spam from target site
Analytics
• Change user behavior information by
using paid surfing services
• Cloaked and fake queries and search
terms traffic
• Buy botnet fake traffic trends
Hack
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302 hijack
Cross domain canonization
Cloaked 301 redirection
Cloaked java script redirection and
telling on it
• Geo targeted DNS poisoning
• Fake CC sales
Human Resources
• Eliminate SEO stuff by hiring
• Distribute SEO team members resume
online as job seekers
• Trash SEO team results in management
eyes
• Get your own person inside
Social Media
• Trash reputation on all social media sites
and push with links
• Follow all brand conversations and
engage to give bad feedback
Affiliates network
• Position an affiliate link instead of
homepage
• Trash affiliate program in UGC
• Contact all affiliates as a fellow
affiliate and tell them about a bad
experience you had with the affiliate
program
Denial Of Service (DDOS)
• Target site
• Same IP site
• Resources yank
Maximize Your Monetization
 196 Monetized Countries
 500 Million Installs
 95% Conversion rate
Monetization Starts HERE!
www.Amonetize.com
Get Started Now!
Ziv Dascalu
[email protected]
http://www.Amonetize.com