Transcript On the Road to the 2010 Census

On the Road to the
2010 Census
The success of the census...
it's in our hands
Maryland Department of Planning, Governor’s Office of Community
Initiatives, Office of the Secretary of State
A Major Challenge
MUST COUNT EVERYONE…
•
310 million people in the U.S. who speak more
than 50 languages
5.8 million Marylanders
2.2 million households in MD
...IN THE RIGHT PLACE!
What’s
Important?
Census data help planners, non-profits,
businesses and special interest groups determine
what neighborhoods and communities need, and
where to invest money for:
Mass Transit
Market studies
Economic redevelopment
Public health
Emergency preparedness
Education/schools
Locating Business & Services
Senior services
What’s At Stake?

We need an accurate count:
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For Redistricting –
- Equal political representation based on the principal of
one-person one-vote

For Maryland to receive its fair share of funds
- In the next decade over $3 trillion in federal funds will be
allocated via formula to State, local and tribal governments.
Maryland needs to receive its fair share.
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For utilizing State dollars more effectively
- In FY2007 alone Maryland received over $5.8 billion in
federal formula-based grants (over $1,000 per person)
Why is the Accurate Location
so Important?
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Redistricting – drawing congressional,
legislative and councilmanic district boundaries
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Allocation of federal formula funding
Emergency evacuation plans
MDP’s Relationship with the
U.S. Census Bureau
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1978 - Census Bureau develops State Data Center
(SDC) program to make census data easily accessible to
more users and creating nationwide network of census
“experts”
1979 – MD Governor signs Joint Statistical Agreement
with Census Bureau for the SDC program.
MDP maintains a Memorandum of Agreement with the
Bureau
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MDP is lead Census agency in MD
MDP receives raw data and reformats for public use
MDP’s State Data Center provides support for Census
Bureau activities and programs throughout the decades
Time Is Short
July 2008
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Census staff recruitment
√
December 2008
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Local Census Offices open in Maryland
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Spring 2009
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Address canvassing
√
Fall 2009
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MDP reviews feedback on LUCA addresses
March 2010
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Census forms mailed
April 1, 2010

Census Day
December 31, 2010
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Apportionment counts delivered to the President
April 1, 2011 -- Redistricting data delivered to the states
Sources for Census 2010 Information
U.S. Census Bureau
Website http://www.census.gov/2010census/
Census Bureau Partnership Specialists
Maryland Dept of Planning
State Data Center 2010 Census web site
www.census.state.md.us
2010 Census website
www.census.state.md.us
Language maps in pdf format
Language maps in pdf format
What Methods Will Census
Partners Use
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Complete Count Committees
Targeted Outreach to Hard-to-Enumerate
populations
Language Support Program
Be Counted / Questionnaire Assistance Centers
Faith Based Organizations
Census in Schools
Immigrant and Foreign Born Outreach
Localized Promotional Materials
Census 2010 Outreach Map
 Identifying Hard to Count (HTC) Areas by
Census Tract
Interactive Census Outreach Map
2000 Census data showing areas considered HTC
based on Census Bureau analysis
Census 2010 Outreach Map
 2000 Census Questionnaire Mail
Response Rate by Census Tract
Less than 40% of the housing units in this census tract
returned a census questionnaire in the mail in 2000
(includes vacant)
Census 2010 Outreach Map
 Identifying Persons Living in Group
Quarters by Census Tract and Special
Place Properties
Identifies prisons, nursing homes, colleges,
etc. – this show 3410 persons in
correctional facility
Census 2010 Outreach Map
 Public Schools with Populations that are
Harder to Count
Name & address of school
and enrollment info
Census 2010 Outreach Map
 Language Spoken at Home and Ability to
Speak English is not well or not at all
Persons speaking Spanish at
home and do not speak English
Persons speaking Chinese at
home
Census 2010 Outreach Map
 Post 2000 Development and Areas of
Major Growth
Concentrations of recent
residential development
Recent residential development by type
Individual parcels can be identified with
address and year built data provided.
Complete Count Committees
- State, County, Municipal Gov’t; Community Based
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Volunteer committees
established by State &
local governments or
community leaders
Local
Media
Motivates others to get
involved
Urges participation in
census
Community
organizations
Neighborhood
Associations
CCC
Conducts targeted
outreach within HTC areas

Give true expression to
“It’s in Our Hands”
campaign theme

Ignite community
participation in the 2010
Census
Government
Agencies
Businesses
Census 2000 =
11,800 CCCs
How Can You Help?
Participate in a Complete
Count Committee
Be an Advocate for the
Census in Your
Community
Assist with Recruitment –
Place Job Posters, Provide
Space for Testing
Translate Outreach Materials
Proposed State Complete
Count Committees
State Agency Complete Count Committee
State Employee Public Awareness Program and State Agency
Outreach through employees with public contact (e.g. service
providers)
Statewide Complete Count Committee
Private, Non-Profit, Faith, Community and Ethnic Based
organizations and service providers; letter of Invitation from
Governor requesting participation
State Liaison with Local Complete Count Committees
Direct assistance (outreach materials) and action plan formulation