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Our Mission

City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions.

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How We Started

 City Harvest was started in 1981 by ordinary citizens who saw an opportunity to help feed hungry people.

 They gathered volunteers, borrowed cars and vans and transported the food themselves.  At the time there were only 30 emergency food programs in New York City. As hunger and poverty increased in New York, City Harvest grew.

 In the past 30 years, this volunteer-based, one van operation has grown into a sophisticated, professional non-profit leader in the hunger community.

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How We’ve Grown

 This year, City Harvest will rescue over 42 million pounds of food  We’ve gone from 30 soup kitchens to approximately 600 community food programs throughout the five boroughs  18 trucks and 3 tricycle carts delivering food 24/7  2,200 volunteers  All helping to feed one million New Yorkers that face hunger each year 4

Where Does The Food Come From?

 Manufacturers and Wholesalers  Restaurants  Greenmarkets and Farms  Corporate Cafeterias  Supermarkets  Food Drives  Other Non-profits 5

What kind of food?

 85% of food rescued and delivered is “nutrient dense”  All food is “food safe” to pick up and distribute  Most food is produce: fresh fruits and vegetables  Baked goods, canned foods, dairy, meat, and packaged goods 6

Where Does The Food Go?

 Senior Centers  Soup Kitchens  Women’s Shelters  After School Programs  Homeless Shelters  Synagogues & Churches  Food Pantries 7

Expansion of Our Work

City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food and food resources hungry people need to live healthier lives.

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Need for Fresh Produce

Melrose Mobile Market 9

Poverty Hunger Diet Related Disease 10

Why Poverty is Connected to Health

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Low income neighborhoods lack adequate grocery stores Nowhere to exercise 3.

Healthy food costs more, and takes more time to prepare 4.

Unhealthy food is cheap and easily accessible 11

Resulting in…

 Low income neighborhoods are plagued with diet related diseases: – Diabetes rates in New York City

increased by 250%

between 1997 and 2007; – Low income families are

more than 3 times as likely

suffer from these types of chronic illnesses; and to – Deaths related to diabetes are

3.3 times higher

in low income neighborhoods than in wealthier neighborhoods. 12

City Harvest works to… Access to Healthy Food Demand for Healthy Food

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Healthy Neighborhoods Evolution

1981 City Harvest: NYC Food Rescue 2000 Nutrition Education 2004 Healthy Neighborhoods

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Identifying Healthy Neighborhoods

Queens CD 1: Northwest Queens 15

Starting out in the Neighborhood

Identify key partners

• • • • •

Agencies Healthy School Fruit Bowl Mobile Market Nutrition Education

Community Food Assessment

• • • •

Research Review findings Make recommendations Write report

Implementation

• • •

Take recommendations back to community Implement programs Build partnerships

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Emergency Food Mobile Market Retail Outlets Fruit Bowl ACE Food Access

FY13 Goals:  Deliver 10.6 Million Pounds  Serve 2.9 Million People – Mobile Markets – Agencies – Fruit Bowl  Partner with 40 Retailers  75 Fruit Bowl Sites

Emergency Food Mobile Market Retail Outlets Fruit Bowl ACE Food Access

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Nut Ed Courses Fruit Bowl Cooking Demos Retail Outlet Tours Education

FY13 Goals:  Teach 70 Courses, Educate 1,050 People  Conduct 201 Cooking Demos, Distribute 27,500 samples  Deliver Fruit to 75 Fruit Bowl Sites, Educate 6,000 Kids

Nut Ed Courses Fruit Bowl Cooking Demos Retail Outlet Tours Education

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Staff/ Volunteers Partner ships CFA Marketing Resources

FY13 Goals:  Complete 1 CFA in Washington Heights  Start Queens neighborhood  Create 5 Retail Networks  Create 5 Community Action Networks

Staff/ Volunteers Partner ships CFA Marketing Resources

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Lessons Learned So Far

1.

Relationship building takes time 2.

Neighborhoods are unique 3.

Community engagement is important 4.

Program and messaging must be culturally sensitive 5.

Anchor partners are key 6.

Cross fertilization of programs makes an impact 7.

Consistent presence builds credibility 23

Healthy Neighborhood Statistics

Location

South Bronx (CD 1 &4) Staten Island North Shore Bed-Stuy Washington Heights/ Inwood Northwest Queens New York City

Diabetes** Obesity** Poverty* Food Insecurity*** Demographics of Interest*

13% 12% 11% 10% 5% 10% National 8% *ACS estimate 2007-2009 **DOHMH 2010, represents all of South Bronx *** USDA, calculated by looking at multiple characteristics like income, employment, family make up, use of emergency food sources, etc. 32% 32% 42% 16% 22% 23% 27% 43% 17% 34% 26% 16% 20% 15% 26% 12% 24% 21% 16% 16% 14.5% 63-69% Latino 60% White, 24% Latino, 25% African American 66% African American 69% Latino, 53% Foreign born To be determined, but so far even more diverse!

NA NA 24

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City Harvest www.cityharvest.org

646-412-0600 Carla Kaiser Solis, [email protected]

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