Transcript www.surinamebusinessforum.org

StichtingLodgeholdersBoven Suriname LBS
Foundation of Lodge-Holders Upper Suriname
Proudley Presents the Initiative:
Cooperation for a first
«Lodgehopping-Tour«
A Tour can be booked, where you travel the
whole Upper-Suriname River from Atjoni to
Kajana or downstreemKajana to Atjoni.
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16 may 2012 Suriname in Action
Cooperation for a first
«Lodgehopping-Tour«
Developing a Unique Tourism product
by connecting:
• Lodgeholders (10)
• Boatsman (3-5)
• guides (3-4)
• Bus drivers (2-3)
• souvenir producers (5-7)
• vegetable farmers (3-5)
• fishermen and hunters (5-7)
in the Upper Suriname River
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16 may 2012 Suriname in Action
Strategic Importance:
Cooperation for a first
«Lodgehopping-Tour«
Until now the different Lodgeholders promote and sell
there one lodge without almost any cooperation with
others.
Each one has his own boatsman and guides, order his
own food and beverages – therefore a trip to several
lodges is now a very expensive adventure.
To be able to sell such a wonderful experience to an
affordable price, several of the stakeholders must work
together to profit from logistic and marketing.
With a cooperation the whole communities will
also profit.
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
With the way paved
its easy to reach
Atjoni in about
two hours
On 12 may 2012 we
have a Meeting (Kruutu) in
Menimi with all interested
Lodgeholderstp inform
them over the Cluster
Programma and to get
informations to put a
Lodge-hopping Tour
together.
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
In Atjoni we take
the boat to reach
Menimi in about
1 hour
Passing all the nice
places, the Ferulassi
waterfalls – imagin, how
beautyful such a trip
may be vor the visitors.
Five of seven Steeringmembers are joining the
meeting.
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
We’re not for holiday
here – thus we start
working on Saturday
evening already:
Agendapoints:
•What is a assotiation
• benefits of clustering
• fill in the form for prices
and activities
The silince of the
surrounding jungle givs
energy.
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
Sunday morning the
participants arrive.
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
The meeting begins
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
There is an active
participation,
Questions and
answers,
Explanations,
discussions
…
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
…
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16 may 2012 Suriname in Action
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
Benefits and
disadvantages of
clustering
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16 may 2012 Suriname in Action
Benefits and disadvantages
without «Clustering»
o
benefits:
Eachonecan do
whathe/shelike
All profitforownuse
.
o
disadvantages:
Eachone has to
organiseeverythingbyhimself
All
energyisnotenoughforprogressi
on
with «Cluster»
o
benefits:
o
disadvantages:
Byclusteringthevoiceisstron Eachone has to pay a fee
ger
In case of differences a
Eachone has energy to do democraticdecision has to
his corebusiness
befound
16 may 2012 Suriname in Action
Thus – we just
start our Tour
What will be
the results
2 different
Tour-Packets
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16 may 2012 Suriname in Action
Examples:
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
Datas are collected
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
Filled in forms
Special attractions
Rooms
Food and beverage
Costs
…
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16 may 2012 Suriname in Action
Lodgehopping-Tours
All Paricipants
- Kwai-Kwai
•Gunzi
•Tjaikonde
•Djamaika
•TanLuku
- Kininipaati
•Atudendu
•Menimi(Night)
•Lespeki
- Pikinslee
•Futunakaba
•Apiapaati
•Pingpe (Night)
•Kosindo
.
(Night)
(Night)
(Activity)
(Night)
(Night)
(Night)
(Activity)
(Activity)
(Activity)
(Night)
(Night)
(Night)
Tour A- Kwai-Kwai
(Night 1)
•Tjaikonde
(Activity)
•Djamaika
(Night 2)
•TanLuku
(Night 3)
- Atudendu
(Activity)
•Menimi(Night 4)
•Lespeki
(Activity)
•Pikinslee
(Activity)
•Apiapaati
(Night 5)
Tour B- Kosindo
(Night
1/2)
•Pingpe (Night 3)
•Apiapaati
(Activity)
•Futunakaba
(Night 4)
•Pikinslee
(Activity)
•Kininipaati
(Night 5)
16 may 2012 Suriname in Action
Markets:
Cooperation for a first
«Lodgehopping-Tour«
Due to most of the Lodges are more or less on a
backpacking-Level the target group in the
beginning will be young, adventured, ambitioned
people.
Because Holland still is the country, where
Surinames is best known, the first targetgroup
will be Duch.
Nevertheless there are new Markets just looking
for new, unspoiled destinations as
Germany/Switzerland/Austria, followed also by
French, Americans and Canadians.
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16 may 2012 Suriname in Action
ACTIONSTO CARRY OUTSTEP-BY-STEP
PLAN(WHAT, WHO, WHEN)
.
Activity
Responsible
Date
1
Write invitation/schedule to
participants incl.
send/bring it
Jangjanman/Brigitte/Mar
cel/ Leeroy/Chapeau
27April
2
Organizational Meeting - LBS
Meeting day/make minutes
Jangjanman/Brigitte/Mar
cel/ Leeroy/Chapeau
13 may 2012
3
Product Dev Analysis - Connect all
collected data/make trip-programs
Brigitte/Marcel/ Leeroy
15 June
Jangjanman/Brigitte/Mar
cel/ Leeroy/Chapeau
10 June
4
Preliminary market assessment-discussions with selected tour
operators, iden. target niche market
Jangjanman/Brigitte/Mar
cel/ Leeroy/Chapeau
1-2 July
5
Active Member Mtg& Training Workship
–Review results, make agreements,
training
6
Setup/Print flyers/send email/Advertisings/Promotion/contact
with tour
Brigitte
August/Septemb
er
7
Train/instruct people
Jangjanman//Marcel/
Leeroy/Chapeau
August/Septemb
er
8
Promote on different channels: email,
flyers at hotels, …
16 may 2012 Suriname in Action
Ressources needed
1
2
3
4
5
6
7
Activity
Estimated Cost
Possible
source
Pre-Meeting in Menimi 13-05-2012
2000 SRD
By
17 participants
Connect all collected data/
make trip-programs
2 days
Jangjanman/Brig
itte/Marcel/
Leeroy/Chapeau
Setup/Print flyers/
Actualize Website
5000 EUR
3000 EUR
…
Train/instruct people
4000 EUR
…
Promote on different channels:
email, flyers at hotels, …
5000 EUR
…
Set up the office
Rent for 6 month
3000 EUR
1200 EUR
…
Working person for the first 6 month
…
…
8
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16 may 2012 Suriname in Action
Product / Results
(Measures of Success / Implementationdate)
o Importance of cooperation for success
is accepted by all participants
•
Date: May 2012
o Communication between and working
hand in hand is achieved
•
Date: June 2012
o First Trips sold !!!
•
Date: September 2012
o Jobs Created:
Lodges (5 new jobs per lodge =
total 50), Boats (total 6 new jobs), Artisans and shops
(10 new jobs), Lodge guides (10 new jobs), Farmers,
suppliers of food (40 new jobs)TOTAL=121 new jobs
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16 may 2012 Suriname in Action
Leadership
o INFLUENCE LEADER(s) (“Trekker”)
•
•
•
Jangjanman
Brigitte Küchler
Leeroy Jack
o TECHNICAL LEADER(s)
•
•
•
•
Marcel Chandoesing
ChapeauKempris
Leeroy Jack
Brigitte Küchler
o INTIATIVE ACTION TEAM
•
•
•
•
.
Marcel Chandoesing
Leeroy Jack
Chapeau Kempris
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16 may 2012 Suriname in Action
Summary Table of Tasks
Activity
Responsible
Date
Ressource
Pre-Meeting in Menimi 1305-2012
2000 SRD
13-05-2012
2000 SRD
Connect all collected data/
make trip-programs
Jangjanman/Brigitte
/Marcel/
Leeroy/Chapeau
may
Setup/Print flyers/
Actualize Website
Brigitte
May/june
5000 EUR
3000 EUR
Train/instruct people
Marcel/Leeroy
June/july
4000 EUR
Brigitte
July/augustu
s
5000 EUR
5
Promote on different
channels: email, flyers at
hotels, …
6
Set up the office
Rent for 6 month
Marcel/Leeroy
…
3000 EUR
1200 EUR
7
Working person for the first 6
month
…
…
,,,
1
2
3
4
8
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
A last walk throug
the Jungle-Paradise
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
A last walk throug
the Jungle-Paradise
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16 may 2012 Suriname in Action
Thus – we just
start our Tour
… and off we go…
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16 may 2012 Suriname in Action
There is a lot to do –
we will go for it!
Thank you for your
interest and your support
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16 may 2012 Suriname in Action