Transcript Copyright

Web 3.0

Week 7, Content Management, Mia Spencer

Web 3.0 – What is it?

Web 3.0 is the future of the internet, the next evolution – no one knows what exactly it is but it might be:

The evolution of the Semantic Web

Increased connection speeds offering more and more advanced graphics and applications

3D

User contribution to site code to create Omni-functional platforms

Web 3.0 – The semantic web The evolution of the Semantic Web

“ People keep asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics everything rippling and folding and looking misty - on Web 2.0 and access to a semantic Web integrated across a huge space of data, you'll have access to an unbelievable data resource. ” Tim Berners-Lee, May 2006

 The Semantic Web is a web of data. It is about creating common formats to change the web from it’s original function as document exchange to one of data exchange. It is also about creating the language for standardised interaction with this data. The web would not then become a single database but would be made up of a multitude of databases that can each interact smoothly with each other.

 It will allow computers to do much more than just serve up web pages of information – it will allow the computers to ‘read’ that information for us and serve us the results.

Web 3.0 – The semantic web The evolution of the Semantic Web

EXAMPLE: Pete and Lucy's mother needs to see a specialist doctor and then has to have a series of 10 bi-weekly physical therapy sessions, they agree to share the chauffeuring.

At the doctor's office, Lucy instructs her Semantic Web agent through her handheld Web browser. The agent promptly retrieves information about the prescribed treatment from the doctor's agent, looks up several lists of providers, and checks for the ones in-plan for Mom's insurance within a 20-mile radius of her home and with a rating of excellent or very good on trusted rating services. It then begins trying to find a match between available appointment times (supplied by the agents of individual providers through their Web sites) and Pete's and Lucy's busy schedules.

In a few minutes the agent presents them with a plan. Pete doesn't like it the selected hospital is all the way across town, and he'd be driving back in the middle of rush hour. He sets his own agent to redo the search with stricter preferences about location and time. Lucy's agent, having complete trust in Pete's agent in the context of the present task, automatically assists by supplying access certificates and shortcuts to the data it had already sorted through. A new plan is presented: a much closer clinic and earlier times, all in fraction of the time that a human being would take, and with none of the hassle.

Web 3.0 – The semantic web The evolution of the Semantic Web

WHY might this be the future?

 Two of the vital technologies are already here eXtensible Markup Language (XML) and the Resource Description Framework (RDF).  XML lets everyone create their own tags/hidden labels that annotate Web pages or sections of text on a page. In other words it adds a tag structure to content that can be read by a machine.

 RDF encodes it in sets of triples, each triple being rather like the subject, verb and object of an elementary sentence. Each subject, object and verb are all identified by a separately established URI (a URL for example) has allowing the machine to retrieve the meaning for the content (already structured by the XML).  EXAMPLE: Tony Benn Wikipedia Means: The title of this resource, which is published by Wikipedia, is 'Tony Benn‘  READ MORE: http://www.w3.org/2001/sw /

Web 3.0 – Increased Speeds Increased connection speeds offering more and more advanced graphics and applications

“ Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0.” Reed Hastings, founder and CEO of Netflix, November 2006

 The next jump to 10Mg bandwidths will allow for much more seamless graphics and more powerful applications – you’ll be able to watch crystal clear video performances and interact in real time with other users.  Bandwidths are set to jump with the roll-out of new hardware networks:      FIBRE TO THE HOME  Optical fibres, speeds of between 50 - 100Mbps (simultaneously up and downstream).

VDSL (Very High Speed Digital Subscriber Line)  Uses both copper and optical fibre, speeds of up to 30Mbps. Second-generation VDSL2 systems could provide speeds exceeding 100 Mbps (simultaneously up and downstream), with the maximum available speed >300 meters. ADSL2+  Uses copper lines, speeds of to 24Mbps. WIMAX  Wi-fi on steroids, speeds of up to 70Mbps and operate over distances of up to 50km, although not at the same time. CABLE  Currently it offers speeds up to 38Mbps but could offer up to 120Mbps and higher. Mixture of fibre and copper cable, with the majority being fibre.

Web 3.0 – Increased Speeds Increased connection speeds offering more and more advanced graphics and applications

EXAMPLE: In 2002 Microsoft had limited success with Xbox Live , its online gaming service for the original Xbox video game console. Only 10% of users could be lured to online gaming. In 2006, the situation is different. Now, on the Xbox 360 and with the increasing penetration of broadband access in our homes, online gaming has evolved dramatically with more than 50% of all Xbox 360 owners use Xbox live.

Web 3.0 – Increased Speeds Increased connection speeds offering more and more advanced graphics and applications

WHY might this be the future?

Because it is an inevitable evolution, speeds have been getting exponentially faster since the web began and this speed increase has changed things in the past, so it likely to again especially with the next massive data jump - Take the Xbox live example playing online with real people, communicating via voice, and playing together in a team towards a common goal, is very much further forward than playing a console.

READ MORE: http://news.bbc.co.uk/1/hi/technology/7116596.stm

Web 3.0 – 3D

3D

"Among social virtual worlds, the 2.5D world Habbo Hotel now has 7 million youth users in 18 countries. The leading open-ended 3D virtual world platform, Second Life, doubled from 160,000 to 330,000 accounts in four months (March to July 2006) and has recently been doubling every two months, to 2.5 million by Jan 2007, when they announced they would take their viewer open source.” metaverseroadmap.org/index.html

 An expansion of the number, sophistication and popularity of 3D spaces, not necessarily 3D everywhere.  A 3D standard may emerge with crucial linking software allowing for 3D spaces to link to each other so that IDs and other credentials can be transported from one virtual space to another creating single identities and so a richer user experience.

Web 3.0 – 3D

3D

EXAMPLE:  You create a single avatar that you can use to move seamlessly around the separate 3D areas of cyberspace ( There.com

, Whyville , Second Life , ViOS , ActiveWorlds , Entropia Universe ).

Web 3.0 – 3D

3D

WHY might this be the future?

It’s already here (Second Life, Habbo Hotel etc) and growing, as speeds increase and technologies refine it is likely that 3D will evolve to be an important part of Web 3.0

READ MORE: http://www.web3d.org

& http://metaverseroadmap.org

Web 3.0 – User written code/Omni-function

User contribution to site code & Omni-Functional Platforms

“ Web 2.0 is well documented and talked about. The power of the Net reached a critical mass, with capabilities that can be done on a network level. We are also seeing richer devices over last four years and richer ways of interacting with the network, not only in hardware like game consoles and mobile devices, but also in the software layer. You don't have to be a computer scientist to create a program. We are seeing that manifest in Web 2.0 and 3.0 will be a great extension of that, a true communal medium…the distinction between professional, semi-professional and consumers will get blurred, creating a network effect of business and applications. ” Jerry Yang, founder and Chief of Yahoo, November 2006 “ …If I were to guess what Web 3.0 is, I would tell you that it's a different way of building applications... My prediction would be that Web 3.0 will ultimately be seen as applications which are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and they're very customizable. Furthermore, the applications are distributed virally: literally by social networks, by email. You won't go to the store and purchase them... That's a very different application model than we've ever seen in computing.” Eric Schmidt, CEO of Google, May 2007

 Allowing users to write code into a website to create multi functional and unique websites tailored to each individual user’s needs – as they are written into a website they would also be free for other users to use and pass around and take as building blocks for their own personalised applications.

Web 3.0 – User written code/Omni-function

User contribution to site code

EXAMPLE: Similar to Sematic web it will create personalised web solutions.

Web 3.0 – User written code/Omni-function

User contribution to site code

WHY might this be the future?

This is a fantastic way for users to interact with the new dataflow, on their terms, as they want it, but in a simpler way the semantic web (which requires websites to be to re-written to be able to interact with each other) it also takes the web’s natural narrowcasting to the next level.

Also, Erich Schmidt (and in some ways Tim Berners-Lee too) thinks so!

READ MORE: http://innovationcreators.com/wp/?p=300

Web 3.0 – Conclusion

In conclusion…

While no one really knows what the future will hold, a lot of the experts’ ideas for it cross-over and inter-depend, as do the potential developments - semantic web shares much with user written code and 3D relies heavily on super fast broadband speeds. From all these ideas it seems that Web 3.0 will be technology driven – but who knows what wonderful news ways we will find to use this technology to drive other change – Web 2.0 also has new technologies at its core and look how users flew with them!

One thing is for sure, the trend for putting more power into the hands of the users will continue and grow. This means that the core of Tim Burners Lee’s vision (to create a system that links people to information and to other people and cannot be appropriated by anyone – no matter how rich or powerful) remains true.