Transcript If You Build It, They Will Come: Driving End User Adoption

Reach critical mass to stay in the game
VHS and Betamax: adoption x time
Tipping point
Crossing the Chasm
critical mass
critical mess
The Roll-out strategy must focus on most effectively getting employees to
adopt the portal over time
When adopting a new tool, users typically pass through five stages, each involving a
progression of behaviors and needs . . . here are three of the key stages:
Awareness
Learning
Trial
Application
Adoption
Adoption
100%
Stage/Time
User achieves awareness of the
new technology and begins
forming perceptions around its
importance and value.
User experiments with the tool on current
projects to experience tangibly how it fits with
current modes of working. Obtains real-time
under-standing of benefits and experience.
User obtains an understanding, both theoretical and
demonstrated, of the tool’s fundamental attributes, such
as what it does, its value, how to use it, and how it
integrates with existing work processes.
User incorporates the solution as an
indispensable tool. As such, the
solution is a formal element within
specific stages of work processes.
User applies the technology regularly and gains
greater familiarity with it, specifically as it relates
to fundamental tasks.
Perceived Value
Create a comprehensive adoption plan
inventor
advocate
productive
aware
skeptic
clueless
Conquered skills & confidence
Resources for Rollout and Launch
Posters and announcements
Brownbag sessions and slides
Video demos for kiosks
Training and certificates
SharePoint Adoption Kit will be updated
for SharePoint 2010
http://sharepoint.microsoft.com/rampup/sharepoint/Pages/buzzkit.aspx
Let users learn at their pace
Videos, articles and interactive tutorials
Portal and Standalone editions
E-learning and SCORM compliant
Reporting features
Web-based completion assessment
Will be updated for SharePoint 2010
http://www.microsoft.com/downloads/details.aspx?FamilyId=673DC932-626A4E59-9DCA-16D685600A51&displaylang=en
Continuously Updated Content for Users
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http://templates.wssdemo.com/sites/productivity/Pages/SharePoint.aspx
http://sharepoint.microsoft.com/blogs/GetThePoint
http://www.youtube.com/sharepoint
http://sharepoint.microsoft.com/tryit/demos/Pages/Mash-Rentals.aspx
http://learning.microsoft.com/manager/catalog.aspx