Transcript Case study of roup 4

Bayerische Motoren Werke AG
Victoria Tikhonova
Anna Kichigina
Anastasia Loseva
 1916 – Founding of Byerische Flugzeug-Werke.
 1917 – Rapp-Motoren Werke was renamed Bayerische
Motoren Werke GmbH.
 1918- BMW GmbH becomes BMW AG.
After World War I – aircraft production
 1923 - motorcycle production
 1928 – automobile production
 since 1959 - The dominating shareholder Quandt family
 1994 – purchase of British Rover Group (Rover, Land Rover,
MINI and MG brands)
 2001 – launch of new MINI
- Management structure
- Most innovative company
- The technological lead
- Cooperation with science
- Happy Workers, Better Cars
- Ecology oriented
 Management techniques
 Lighting-fast changes
 Mobile-phone messages
 Ideas first
 Products:
 BMW brand
 MINI brand
 Rolls-Royce brand
 Motorcycles
 Financial Services: financing and leasing,
asset management, dealer financing and company
car pools
Company
Goods
Services
BMW
Premium class cars (MINI)
Luxury class automobiles (BMW, Rolls-Royce)
Motorcycles
Financing and leasing, asset
management, dealer
financing and company car
pools
Daimler Financial Services:
vehicle financing, leasing,
insurance and fleet
management.
Daimler AG
Luxury cars (Mercedes-Benz Cars),
Trucks (Daimler Trucks),
Vans (Mercedes-Benz Vans), Buses (Daimler Buses)
Toyota
Motor
Corporatio
n
Luxury cars (Lexus, Scion)
Premium cars (Camry, Corolla, Sienna)
Pickups
Minivans (Runner, Land Cruiser, RAV)
Truck (V-8 Tundra)
Consumer financial services:
auto loans and leases and a
full lineup of factory-backed
insurance services and
products
Volkswage
n Group
Low-consumption small, family cars (Volkswagen, SEAT,
Skoda);
Premum cars (Audi, Volkswagen);
Luxury class automobiles (Bentley, Bugatti,
Lamborghini)
Trucks (Scania, Man)
Consumer financing
services: vehicle financing,
direct bank business,
insurance products, leasing,
fleet management
 In October 2008 – sales fell on 8,3%
(decrease od demand on developed
markets)
 Third-quarter Group revenues decreased by
8.6 % to euro 12,588 million
 The third-quarter profit before financial
result fell by 60.2 % to euro 387 million
 focus on earnings
 sustain strong market position
 maintain high level of customer satisfaction
 ensure stability of dealer organization
 remain committed to its "production follows the market"
philosophy
 proving to be an appropriate and forward-looking
entrepreneurial decision
 continue long-term investments
 speeding up cost cutting and efficiency improvement
measures
ANY
?